What is White Label Marketing? When and How to Use it ( + Examples)

White label marketing is a strategy in the digital marketing industry. It is about outsourcing, which means that a company may hire another company to create and execute a marketing campaign on its behalf. You may not have realized how common it is, but some products or services you may have engaged with came from a white-label background. Furthermore, this article walks you through white label marketing, what it means, and its company, software, platform, and tools.

Key Points

White-label marketing allows businesses to offer services under their brand while another company handles the work behind the scenes, making it seem like the business did everything themselves.
Small businesses can expand their service offerings without needing in-house expertise by partnering with white-label marketing companies, thus bridging the gap in their capabilities.
Several companies, like Propellant Media, That Company, and Writing Studio, provide a range of white-label marketing services, from SEO and PPC to content creation and social media management.
Tools like DashThis, ActiveCampaign, and Mention enable businesses to deliver high-quality, branded client services, enhancing credibility and customer satisfaction.
White-label marketing Platforms like ClickUp, SE Ranking, Semrush, and SocialPilot, along with software like Metrics Watch and Vendasta, offer comprehensive solutions for agencies to manage and resell digital marketing services under their brand.

White Label Marketing

White label marketing is like having a secret team help your business. For instance, if you are running a small tech company, you are an expert in creating software but not good at marketing. You may need to hire a marketing firm to bridge the gap. The marketing firm will help handle your campaigns by creating ads and content, but everything will bear your company’s name. It will still look like your company did it all at the end of everything. White marketing labels help your business get credit, whereas other companies do the work behind the scenes.

Additionally, it simply means employing another company’s marketing services under its name. The marketing firm creates continents under the original company’s name and brand. A blogging company, for instance, might focus on visual design and content writing. It could decide to contact a bigger marketing group that offers extra services like website development and search engine optimization (SEO) analysis. Some components of a marketing campaign may be used in white label marketing..

White Label Marketing Company

Some years ago, I was a content writer, handling many projects. Each client needed more than just writing; one of the clients needed help with SEO, another needed social media management, and another was asking for email marketing. To keep up with all these demands was overwhelming. One of my fellow writers, Miss Marlyn, told me about white-label marketing companies and explained how the agencies get marketing services that one can rebrand and sell as theirs. I tried it out, and it made it easier for me to offer my clients everything they asked for without having to do it myself.

A white-label marketing company is a digital agency that offers marketing services that another company can rebrand and sell on its own. This means that digital marketing services, whether big or small, can provide extra services to help their clients realize their objectives and goals without having to create everything themselves. The following include some white-label marketing companies:

#1. Propellant Media – A White Label Digital Agency

This white-label marketing company was founded in 2015 in Georgia and is one of the fastest-growing white-label digital marketing firms. It offers omnichannel advertising, search engine optimization (SEO), OTT/CTV advertising, sponsored search, web design, and more. Propellant Media’s expert team has succeeded with white-label partners, including DMI Group, Digital 2 Direct, Mazur Studios, and Blue Tangerine.

#2. That Company

This white-label marketing company offers five main services: white-label SEO, local SEO, PPC, social media, and reputation management. They have a unique strategy that not only renders services to clients but also offers you sales support and joins you on the frontlines to assist you in finalizing new deals. They can also meet with your clients openly on your behalf to plan and deliver the particular service you are selling, notwithstanding that they are doing everything for your company’s growth. Some other agencies require you to handle communication, but That Company does everything for you, which means you can profit from the exchange and spend a little time in the process.

#3. Writing Studio

This is a content writing company that offers white-label content marketing services. They write many types of content, including articles, white papers, press releases, web pages, etc. A writing studio can help you quickly create content for your company, even if you don’t have a large team. You can still deliver the quantity of content your clients will need. It helps you create many types of content and still maintain its quality.

However, choosing the right partner can be overwhelming. I provided a checklist that will help you evaluate and compare different vendors based on key criteria and also ensure that you select the one that suits your needs

Untitled document (35)Download

White-Label Marketing Vendor Evaluation Checklist

download here

White Label Marketing Tools

I worked for a marketing agency that provided smooth, personalized experiences to its clients. I had the impression that they had developed all their tools in-house, but I discovered that some tools they use are white-label marketing tools. These tools help agencies customize and offer their clients high-quality services under their brand, making it look like they created something unique for their customers. These tools will help you build credibility and make clients feel they are getting special services. This experience opened my eyes to the power of these tools, and I have compiled a list of white label tools to help you render a similar level of personalized services and build your client’s trust.

#1. DashThis

This tool enables you to gather all your marketing tools and platforms to generate automated reports for each of your customers. You can handle several accounts, automate email deliveries, and personalize the reports with your company’s branding. This tool provides white-label marketing reports that ensure you present your clients with 100% branded products to your company or theirs. DashThis will help you create reports that your clients will love. Such reports may include:

White-label social media reports
White-label PPC reports
White-label SEO reports
White-label e-commerce reports

Or any other white-label marketing reports

#2. Active Campaign

ActiveCampaign provides white-label services, including custom domains, HTML/CSS rebranding, font size, colours, etc. It is a marketing automation tool suitable for email marketing, CRM, digital marketing, and messaging. You can use this tool to remove all references and links to a brand and add yours instead. Some white-label alternatives are added to each plan without additional fees. Here is a video on how to get started with the ActiveCampaign tool.

#3. Mention

This easy and powerful media monitoring tool helps your company listen, analyze, and react to what is said about your business online. White-label marketing actively handles your online reputation and enables you to increase your brand visibility, connect with new customers, and enhance your overall image online. Additionally, this tool instantly analyzes the mentions of your competitors’ companies, including your company and clients, and gets that analysis automatically sent to any email address you want. The white-label alternative enables you to personalize your reports by including your clients’ logos in the automated emails they receive.

White Label Marketing Platform

Imagine you are managing a small marketing agency and want to provide your clients with the latest SEO and social media tools. However, developing these tools seems to be a lot of work. My friend Rose encountered the same thing when she started her boutique business. She needed a high-quality marketing solution and found a white-label marketing platform that allowed her to use advanced marketing tools under her brand name. Many powerful white-label marketing platforms offer powerful features like analytics and automation without the inconvenience of creating one yourself. This white-label marketing platform includes:

#1. ClickUp

The ClickUp platform provides a comprehensive suite of white label marketing and project management tools all in one platform. It has a comprehensive strategy for digital marketing management. This platform quickly tracks and collaborates with social media project management. This ClickUp platform has a template that allows you to easily manage several campaigns and clients and monitor all your projects from one dashboard. You can also personalize the wide offering of services to fit your needs with many templates.

Features

Several Customization options
Able to tag people
Impressive enterprise collaboration tools

#2. SE Ranking

This is another white-label marketing platform packed with lots of features. It includes real-time SEO and PPC checks, help with social media, website reviews, and customized dashboards. SE Ranking also offers white-label SEO software, allowing you to create unlimited reports and personalize the platform with your branding. It has a user-friendly interface and ample resources, and SE Ranking easily fits into your everyday tasks.

Features

Assist in onboarding sessions
Has friendly dashboards
Very helpful with SEO for several clients

#3. Semrush

This is another white-label marketing platform used by businesses of all sizes. It provides features like keyword research, competitor analysis, backlink checks, and website audits. Using the My Reports tool, you can create customized reports that can pull in data from Google Search Console, Google My Business, Google Analytics, and Semrush itself. This platform also has a separate content-writing service called Marketplace.

Features

Great for keyword research and audits
Excellent customer support
Several free training resources

#4. SocialPilot

This platform is a powerful social media management tool that offers white-label analytics reporting across many platforms. Many media agencies prefer it because it stands out for its ability to schedule up to 500 posts simultaneously. It effortlessly generates content with built-in AI and facilitates smooth collaboration between teams and clients, which makes it a perfect choice for successful marketing campaigns. The white-label ODF reports deliver comprehensive insights into your social media performance, breaking down metrics page by page or post by post.

Features

It has built-in AI for effortless post-creation
Affordable pricing
Has the ability to manage several social media accounts

White Label Marketing Software

Imagine you are swamped with client demands, knowing that offering more services can set you apart but feeling overwhelmed by the thought of creating everything from scratch. This is where white-label marketing software can become a game changer. This software can help elevate your service. The white-label marketing software includes:

#1. Metrics Watch

Its user-friendly interface and strong email reporting tools make this software an ideal white-label marketing software choice for your digital marketing services. It lets you customize reports with your colors and logo and send them directly from your preferred email. With this white-label software, you won’t have to deal with cumbersome PDFs, frustrating links or web-based reports. Metrics Watch delivers full, detailed marketing reports straight to your client inboxes.

Features

It has an easy and quick setup

It has excellent customer support

Has real-time alert

#2. Vendasta

This white-label marketing software is powered by AI, offering an extensive range of digital marketing apps and solutions for agencies to resell. This platform provides everything necessary to re-brand and resell products under your name, including billing, sales, marketing, and fulfillment tools. This software is a solution for brands seeking a dedicated white-label platform. Some of the vast selection and options in this white-label marketing software that will impress you include:

White-label email marketing
White-label SEO tools
White-label automation
White-label website builder

Features

It has enhanced AI capabilities
It has a comprehensive suite of tools for easy rebranding and reselling
It has a supportive team

How to Market Your White Label Services

Using a white-label service to back up your product offering is an efficient approach to giving services to end users.

Define your brand’s aims.
Position your business.
Develop a value strategy.
Communicate with customers.
Use branding to market your services.
Consider advertising.

What Is White Label Affiliate Marketing?

In a white-label affiliate program, you promote a white-label platform to individuals who can use it to sell white-label products or services to their end customers while earning a commission on each successful referral.

How Does White Label SEO Work?

SEO white labelling is a service that enables an agency or freelancer to provide SEO services to clients without performing the actual job themselves. It entails outsourcing the entire process from beginning to end and then rebranding it as their own work or product.

What is White Label Marketing? When and How to Use it ( + Examples)

Table of Contents Hide

White Label Marketing

White Label Marketing Company