Key Element of a Successful Digital Marketing Audit: What to Look For
Every marketing pro knows the pain of trying to justify those marketing costs. A boardroom meeting shouldn’t feel…
What is Culinary PR? Building Buzz for Food and Beverage Brand
“People don’t buy products; they buy brands.” This phrase still remains true across all markets, be it consumer, retail, or…
What Is a Brand Management Consultant & Why Your Business Needs One
Take myself as an example. I once decided to get into better shape because dieting wasn’t just as…
Top Mobile Marketing Strategies to Reach Customers on the Go in 2024
Hello, super-reader! 👋 Ever wondered how those cool ads and messages pop up on your phone, just about…
Why CSR Matters in Public Relations: Strategies for Positive Brand Perception.
CSR, or corporate social responsibility, has grown to be a key element of public relations, helping to close…
How to Incorporate VR Marketing Into Your Brand Strategy.
I have seen firsthand how virtual reality has changed how companies interact with their audiences. Brands can stand…
The Role of Influencers and Events in Beauty PR Campaigns
My friend Sasha was scrolling through her Instagram feed a few months back. Suddenly, her eyes widen. Her…
Branding Frameworks Explained: A Guide for Modern Brands and Businesses
Imagine this: I’m interviewing you for a dream job, and I say to you, “What’s your brand? ”…
Brand Personality in Action: Examples and Lessons for Your Brand
If your favorite brand were to be a person, would it be one that is friendly and always…
Best Client Management Strategies for Lasting PR Relationships
Client management is a critical facet of public relations practice—it is the art of strategizing, communicating, and fostering…