Brand Assets: What They Are and Why They Matter in Marketing (+30 Examples)
I remember the first time I encountered a brand that truly resonated with me. I was standing in…
Understanding Branding Archetypes: Which One Best Represents Your Brand?
Branding archetypes are like characters in a story; they help your brand stand out and connect emotionally with…
What is Digital Media Branding? How to Stand Out in a Crowded Market
Digital media branding is everywhere, it’s in the ads we see, the influencers we follow, and even the…
How to Respond and Prepare for Media Requests to Ensure Your Brand Gets the Right Coverage
Media requests, editorial requests, PR requests, or JournoRequests, whatever you call them, they’re a great way to connect…
Broadcast Monitoring 101: How to Track Your Media Presence Effectively
Broadcast monitoring services help organizations keep track of public opinion, customer behavior, and how their brand is mentioned…
What is Brand Equity? Why It Matters + Top Ways to Improve It for Lasting Impact and Loyalty
Imagine two similar products side by side on a store shelf. One has a well-known logo, a catchy…
What is a Brand Newsroom? Benefits + How to Set Up an Effective One
Imagine sharing stories about your brand with the same speed, precision, and impact as a media house. That’s…
What Is a Brand Management Consultant & Why Your Business Needs One
Take myself as an example. I once decided to get into better shape because dieting wasn’t just as…
Top Mobile Marketing Strategies to Reach Customers on the Go in 2024
Hello, super-reader! 👋 Ever wondered how those cool ads and messages pop up on your phone, just about…
Branding Frameworks Explained: A Guide for Modern Brands and Businesses
Imagine this: I’m interviewing you for a dream job, and I say to you, “What’s your brand? ”…