Upsell vs Cross-Sell: Key Differences, Benefits, and Smart Sales Strategies
If you’ve ever walked into a store planning to buy one thing and left with something more or…
Integrated Marketing Communications: Meaning, Benefits & Real Examples That Work
Ever seen an Instagram ad saying one thing and then visited the brand’s website only to find a…
Persuasive Advertising: Meaning, Benefits, Techniques, and How It Works
Have you ever seen an ad on Instagram that made you pause? Or a billboard that got stuck…
Ambush Advertising: A Clever Way to Boost Brand Visibility Without Breaking the Rules
Ambush advertising is a bold, smart, and often controversial marketing tactic—but it’s undeniably effective. Instead of paying millions…
Understanding the Media Sales Process
Working in media sales has been one of the most dynamic and enlightening parts of my career. From…
Sales Velocity: How to Measure It & Proven Strategies to Boost Your Sales Performance
Sales velocity is a critical metric that measures how quickly your sales team generates revenue. By understanding and…
Top 10 Programmatic Advertising Platforms in 2025: Common Mistakes to Avoid
If you’ve ever wondered how those ads seem to follow you around the internet, the answer is simple:…
Understanding Audience Demographics: The Foundation of Smart Marketing
One of the initial questions I pose when assisting someone in building a campaign is, “Who specifically is…
How to Be a Good Salesperson: Best Practices
If there’s one skill that quietly shapes nearly every successful career, it’s how to be a good salesperson…
What We Can Learn from the Best Examples of IMC Marketing Strategies
An example of IMC marketing is when you see a brand’s ad on Instagram, later come across the…