Showcasing Your Crisis Management Skills on Your Resume
A few years ago, I assisted a client with updating their résumé after successfully managing a huge public…
Brand Assets: What They Are and Why They Matter in Marketing (+30 Examples)
I remember the first time I encountered a brand that truly resonated with me. I was standing in…
Corporate Communication: Building Stronger Business Connections
Starting a career in the business line can be really exciting. You might want to tell great stories…
How to Monetize TikTok: A Comprehensive Guide to Turning Your Creativity into Cash
Let me tell you a quick story. I was scrolling through TikTok years ago, just like many of…
Creating an Effective Reputation Management Plan: A Step-by-Step Guide
Have you ever Googled your business, or even your name, just to see what comes up? If you…
What Is Reputational Risk? [+ Real-Life Examples]
I recently worked with a brand whose reputation suffered significantly when a social media effort flopped, causing customer…
How to Create Engaging Radio Ads That Capture Attention + 5 Good Examples
Have you ever been driving down the road, casually listening to the radio, when an ad comes on…
Is Ambush Marketing Worth the Risk? Pros, Cons, and Examples for Nigerian Brands
The first time I heard of ambush marketing was in a conversation about the 2019 Lagos Marathon. Even…
Top Skills Every Advertising Manager Needs to Succeed
What no one tells you about managing ad campaigns is that creativity is just the beginning. Soon enough,…
What is Vlogging? Proven Tips To Succeed With Vlogging
What if you could share your adventures with the world, but weren’t sure where to start or which…