Brand Assets: What They Are and Why They Matter in Marketing (+30 Examples)
I remember the first time I encountered a brand that truly resonated with me. I was standing in…
The Role of Community Management in Effective PR and Crisis Resolution: A Guide
Community management has always struck me as the heartbeat of public relations—one that powers brand perception, engagement, and…
Analyzing Competitor Marketing Strategies to Strengthen Your PR Approach
Whenever I examine competitor marketing strategies, I feel like I am assembling a puzzle. Each brand has a…
10+ Must-Have Marketing Tools for Efficient PR in 2024
Digital marketing tools are important for businesses to reach their target audience, increase website traffic, and convert visitors…
The Advantages of Over-the-Top Advertising: Why Brands Should Invest in OTT
Are you looking for an effective way to promote your brand or business to a large but well-targeted…
PR Email Tips: How to Connect with the Media Effectively in 2024
If you want to connect with the media effectively, mastering PR emails is a must. Especially with how…
Media Placement Strategies for 2024: A Guide for Getting Your Brand in the Spotlight
Getting your brand noticed is not just about what you say; it’s about where you say it. That’s…
Understanding Branding Archetypes: Which One Best Represents Your Brand?
Branding archetypes are like characters in a story; they help your brand stand out and connect emotionally with…
Top PR Communication Tactics for Crisis Management and Brand Building.
Nothing is more certain than a PR crisis. In a world where issues can come from anywhere, like…
Advertorial or Editorial PR? How to Decide for Your Brand’s Next Campaign
When it comes to “Advertorial vs Editorial PR,” understanding the difference is key to making the right choice…