Top Mobile Marketing Strategies to Reach Customers on the Go in 2024
Hello, super-reader! 👋 Ever wondered how those cool ads and messages pop up on your phone, just about…
The Role of Influencers and Events in Beauty PR Campaigns
My friend Sasha was scrolling through her Instagram feed a few months back. Suddenly, her eyes widen. Her…
Branding Frameworks Explained: A Guide for Modern Brands and Businesses
Imagine this: I’m interviewing you for a dream job, and I say to you, “What’s your brand? ”…
Brand Personality in Action: Examples and Lessons for Your Brand
If your favorite brand were to be a person, would it be one that is friendly and always…
Best Client Management Strategies for Lasting PR Relationships
Client management is a critical facet of public relations practice—it is the art of strategizing, communicating, and fostering…
Must-Visit Public Relations Websites for PR Insights and Strategies
PR is much more than managing a company’s reputation or writing press releases in today’s highly technological and…
Why Branding Fails Happen and How to Prevent Them for Your Business
I remember it well: A close friend of mine, let’s just call him “Tom,” had just started a…
Why Word of Mouth Marketing Matters: Benefits and Pitfalls to Avoid
I remember when my friend Alex launched his new tech startup, where ideas were flowing from all directions…
From Social Ads to Influencer Campaigns: Paid Promotion Strategies That Work
The other day my friend Sarah opened this really cool online store selling handmade jewelry. Well, she puts…
Cheap Online Marketing Strategies: Promote Your Business on a Budget
Hello, fellow entrepreneurs! Ever felt that online marketing is a bottomless pit where your hard-earned money disappears? I…