Public relations takes the lead when it comes to creating a memorable brand and a powerful brand presence. The best PR firms in the United States propel the stories that capture, resound, and leave a lasting impression. These best PR firms in the USA are the masters behind the scenes of credibility, exposure, and strategic communication in a world where perception is power.
Businesses of all sizes, from well-established multinational corporations to start-ups and developing brands, depend on public relations specialists’ experience and innovative thinking to negotiate the intricate world of media relations. Let’s review the best PR firms.
Key Points
- A PR firm is a company of public relations experts specializing in managing public image and engaging with a client’s audience.
- Several types of PR firms include general strategic communication, press management, crisis management, community management, and nonprofit public relations.
- PR firms and marketing agencies have different roles. Marketing agencies promote their clients’ products/services to increase sales and turnover. PR agencies do not promote any products/services but are responsible for communicating with the media and the public if vital information is to be shared.
- For a small project, the cost to hire a PR firm is $1000 or less, monthly retainer for a small business is between $2000 to $5000. A large corporation’s monthly retainer ranges between $10,000 to $50,000+.
What Are PR Firms?
Public relations firms, sometimes known as PR firms, oversee their clients’ PR campaigns. These clients can be individuals, companies, or even NGOs. PR firms provide a variety of services to their customers. They oversee information delivery to all parties involved in their client’s business and keep them informed first and foremost. In addition, they handle press conferences and other media events and communicate with the media.
In case of negative events or bad publicity, they control damage and protect their reputation. As part of their duties, they connect with all parties involved and create proper messaging to reduce losses. They also have to handle their customers’ social media accounts, keeping followers interested and updated on their happenings.
Public Relations Services
In addition to in-house departments, most organizations—small firms to huge global entities—partner with public relations agencies to develop and implement communication programs. These agencies generate billions of dollars in revenue, employ thousands of counselors, and provide training and development annually for hundreds of young entrants. Here are some other detailed services PR firms can offer:
#1. Crisis Management
According to data from PwC, 69% of leaders have experienced at least one corporate crisis in the last five years — with the average number of crises experienced being three. Your company will likely experience at least one crisis throughout your career. To be ready when the time comes, you may want a crisis communication strategy created by a PR company.
For example, Susan G. Komen for the Cure, a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. After seven years of funding, they discontinued supporting Planned Parenthood’s breast cancer screenings. Following the organization’s statement, social media was flooded with criticism of Planned Parenthood from all angles. Komen waited a while to respond, put up a video of failing to take responsibility, and then reversed the decision.
According to PRSA, there are many lessons to learn from Komen’s mistakes, including “Don’t position yourself as a victim. It won’t work.”
#2. Speech Writing
Speech writing can be a helpful public relations strategy if your company hosts events and press conferences or if any of your workers speak at trade shows. Speaking on your company’s behalf should always reflect your brand overall. Consider employing a PR firm to handle the strategic message for any speeches that members of your company have to give.
In the example below, Tim Cook, Apple’s CEO, and other team members give several speeches about new products and updates during Apple’s annual innovation event. Apple may or may not have worked with a public relations firm, but this is a great example of an event where you might talk to a PR firm about strategic and brand messaging.
#3. Reputation Management
One of the primary services provided by public relations firms is reputation management. Email newsletters, comments on blog posts or website material, social media management, answering reviews, and interacting with followers are a few examples of tactics.
Taco Bell, for example, uses social media to enhance its brand. In the example below, Taco Bell enhances its reputation by responding to a customer on Twitter with a genuine, interesting post that helps the brand be more relatable.
#4. Event Planning
Organizing events can be a useful PR and marketing strategy to advance your company’s name, goods, or services. You can collaborate with a PR firm if your company organizes an event to enhance your brand’s reputation. A PR firm can assist with event planning, securing media attention, and stakeholder and public relations.
One event used to raise the INBOUND brand is INBOUND, an annual experience event for people in the marketing business. In addition to enhancing its brand recognition, INBOUND offers public value through events of this kind. Even though INBOUND is organizing this event internally, it’s a nice illustration of the kind of event that a PR firm may assist with organizing.
#5. Market Research
Understanding your audience is the key to effectively connecting with them and fostering a relationship with them. For this reason, conducting market research is a PR firm’s strategy. They can use focus groups, questionnaires, or feedback forms to get information about your target audience. A PR agency might, for instance, send surveys to protein company owners to find out who purchases their products, what tastes they prefer, and what qualities they look for in a protein provider.
#6. Social Media
Updating your social media accounts can become a public relations strategy because social media is a major component of reputation management and one of the primary channels for audience communication. Social media accounts make it easy to establish your brand because you own them. Additionally, part of your social media approach may be interacting with influencers inside your niche.
As the example below demonstrates, Poo-Pourri uses its social media account to promote an earned media opportunity and enhance its brand. Also, note how the founder is active in the community, attains media coverage, and builds her company’s brand.
Types of Public Relations Firms
In my travels through public relations (PR) firms, I’ve encountered a wide range of specialist knowledge. Every company, from businesses to multinational corporations, provides distinctive value propositions catered to specific needs. I’ve had various jobs and witnessed the subtle distinctions between various PR agency types. Small and fledgling enterprises looking for customized solutions will find that boutique firms provide individualized attention and experience in specific niches.
On the other hand, international companies with intricate requirements are better served by global agencies, who have vast networks and resources. Serving a diverse clientele, mid-sized businesses balance providing individualized care and having an international presence. My grasp of the dynamic ecosystem of the PR industry has been shaped by my field experience, which has allowed me to recognize the strategic advantages each type of PR firm offers. Here are the types of public relations firms:
#1. Nonprofit Public Relations
A nonprofit PR firm specializes in working with specific organizations rather than focusing on certain tactics. Many organizations specialize in nonprofit work since nonprofits usually have particular norms and restrictions when connecting with their public. Working with companies in sectors like health, medicine, or charity is what a nonprofit public relations agency does.
#2. General Strategic Communication
A full-service PR firm will manage every facet of your public relations plan. They will use various strategies, such as social media, media relations, and internal communication, to develop your reputation and brand recognition. You should work with a general communication PR firm if you require assistance with various PR strategies.
#3. Community Management
A community management PR firm focuses on managing customer relations. They will handle communication between you and your community on social media, such as Facebook Groups
#4. Press Communication
A PR firm focusing on press communication will prioritize media outreach, producing compelling pitches, securing media attention, and securing interviews with influential journalists. If all you need to do is boost your media coverage and collaborate with a PR firm, a specialized company, such as a press distribution service, can be something to consider.
#5. Crisis Management
A crisis management PR firm can plan and implement a crisis communication strategy. These companies are usually hired temporarily to create or implement a strategy in case of a catastrophe at your business.
Best PR Firms
Here are the best PR firms in 2024.
#1. Lamphills
Founded on the principles of transparency, creativity, and strategic insight, LampHills is your go-to if you’re seeking to enhance your public image and media relations. Our team of seasoned experts is committed to guiding you through every step of your PR journey, ensuring that your message not only reaches but also positively impacts your target audience.
At LampHills, we understand that reputation is not just a name; it reflects who you are and what you stand for. So, our experienced team is dedicated to working with you to enhance your public image, manage a crisis, or make a memorable impact. We help you shape the conversations around you and tell your story in a way that resonates with your audience.
We reshape reputations and build lasting legacies. And with a blend of strategic expertise and creativity, we create compelling narratives that elevate your brand and leave a lasting impact. We pride ourselves on our unwavering commitment to delivering exceptional results while ensuring a collaborative environment that allows ideas to flourish and your reputation and legacy to thrive.
More importantly, LampHills places you at the heart of everything we do. Our commitment to clear communication, transparent processes, and a client-centric approach ensures that your success remains our top priority. Count on us to be by your side every step of the way, guiding you towards building the finest perceptions. Contact us via lamphills.com for more details
#2. Global Strategy Group (GSG)
At a time when public affairs work feels ever more consequential, Global Strategy Group’s brand of top-level polling, comms, advisory work, and outreach carried even more weight in 2023. GSG was the strategic research partner for a slate of victorious Democratic officials in November; with the candidates, committees, and progressive organizations it advises, GSG also counts brands like Netflix, CVS, Comcast, Google, and AIG among its clients.
Among 2023’s assignments: Supporting UnidosUS’ new HOME (Home Ownership Means Equity) initiative, aimed at creating 4 million Latino homeowners by 2030; advising the Las Vegas Raiders on their impact-driven storytelling and debuting the Raiders and Allegiant stadium’s first-ever impact playbook; and amplifying Bright Horizons’ EdAssist, which aims to “shape the workforce of the future” through education and DEI initiatives.
Founding Partner and CEO Jon Silvan credits his team’s “relentless pursuit of excellence across various disciplines” for GSG’s success. “We’re continually inspired by the challenges and opportunities our clients bring us,” Silvan tells Observer. “We’re approaching 2024 with the same focus, energy, and commitment.” GSG had its biggest year in 2022, with nearly $68 million in revenue. For the scope and impact of its work, GSG is our 2024 PR Power List agency of the year.
#3. The Hinton Group
Founded in 2017 by Nate Hinton, The Hinton Group is a full-service marketing and communications agency that collaborates with brands to shape culture through imaginative partnerships, strategic creativity, and innovative ideas. The agency has established itself as a trusted partner for diverse clients, including notable brands and personalities. Among their current and previous clients are Aliétte by Jason Rembert, Brent Faiyaz, CDLM/Creatures of the Wind, Claudia Li, Deveaux, Google, Hanifa, Public School, Pyer Moss, Ray’s Bar, Sergio Hudson, Sukeina, The Slow Factory, The Very Warm & Vaquera, and many others.
The Hinton Group’s expertise lies in crafting compelling narratives, developing impactful campaigns, and executing strategic communication initiatives that resonate with audiences and drive meaningful results. With a dedication to pushing creative boundaries and staying at the forefront of industry trends, The Hinton Group continues to make its mark in marketing and communications.
#4. Ruder Finn
Under restlessly curious CEO Kathy Bloomgarden, Ruder Finn keeps getting more agile, visionary, and progressive in its 75th year. In 2023, Ruder Finn doubled down on internal comms, a growing client need. The firm used data and AI to support pharma clients like Bayer, Moderna, and AstraZeneca; for client FeverAll, Ruder Finn delivers real-time, culturally relevant info to parents of children under 3; for Bayer, Ruder Finn used conversational AI to implement a “homework helper” for students studying science.
A strong crisis practice advised clients from Southwest Airlines to Subway Restaurants. With a Tech Lab incubator team in India, a newly acquired social-marketing firm in Malaysia, and offices in China, the UK, and Singapore, Ruder Finn is also bolstering its global footprint. Proof it’s all working? The firm added more than 100 clients in 2023 and counting.
#5. The Collective Agency LA
The Collective Agency LA is a boutique Fashion Public Relations and Communications Firm nestled in the heart of Beverly Hills, California. They are a full-service fashion PR agency specializing in Celebrity, VIP, and Press Placements, and our office also operates as a private by-appointment-only showroom for our elite network of industry contacts to view our client’s collection in person and pull for approved fittings and shoots.
They provide fashion and accessory brands, independent luxury and couture designers, and the highest quality public relations consultancy. Through our hands-on approach to customized strategies fitted for each client, the firm maximizes brand exposure and visibility in the United States market. They also secure consistent and on-brand coverage through the press, celebrity dressing, influencer marketing campaigns, and branded events.
#6. Berlin Rosen
While Berlin Rosen continues its unstoppable growth, hoovering up PR agencies like Inkhouse and M18, it redefines what a communications agency can be. This fall, Berlin Rosen acquired data and analytics agency Message Lab, vastly expanding capabilities around content performance. In late October, the firm launched Brightmode, a comms and marketing recruitment agency specializing in search, organizational consulting, and DEI-hiring support. The agency expanded its European footprint with an Amsterdam office. Its ever-broadening practice areas now include branding and sports, whose team worked on the biggest deal in US sports history–billionaire Josh Harris’ acquisition of the Washington Commanders NFL team.
#7. Violetta Group
Violetta Group crystallizes each client’s unique global image and brand awareness through personal expertise and tailor-made PR strategies. They generate activities fully conceived around clients’ brand identity and narrative. Violetta Group is collaborative and decisive. They take pride in their multi-national management’s deeply diverse experience with luxury and lifestyle brands. Violetta Group leverage their longstanding and personal network of insider resources and industry relationships: editors, celebrities, social influencers, digital media experts, event producers, media lawyers, talent agents, film directors, photographers, and other innovative artists. Their team drives a comprehensive, bespoke service centered on delivering results.
#8. BCW
Creative and strategic powerhouse BCW kept ahead of trends and tech to promote and protect clients through 2023’s choppy waters. Its new, AI-based BCW Decipher tool “predicts the believability of a narrative and if it’s likely to drive action”—critical concerns in a post-truth era. BCW’s unfortunately named but potent new Movatory service harnesses behavioral science, research, data analytics, and digital trend mapping to change behaviors. The WPP-owned agency grew its corporate affairs practice around pillars of climate change, tech, purpose, growth, and geopolitics for clients including The Coca-Cola Company and Dollar General. Its healthcare practice, with most clients under NDAs, burgeoned. And in May, BCW named former Google/Alphabet comms head Corey duBrowa as CEO.
#9. R&CPMK
The film “Sound of Freedom” became a massive hit but was beset by unfounded conspiracy theories and controversies. R&CPMK was brought in to reshape the narrative and amplify the movie’s real meaning. It was just the tip of a huge iceberg for R&CPMK, which continues to blend brands and boldface names in ways few firms match. Along with clients including Amazon Prime Video, Samsung, Bacardi, and Mastercard, the 250-person agency added names like Lizzo, global star Fan Bingbing, and TV’s Mark Consuelos to a regal roster that numbers Arnold Schwarzenegger, Elton John, Machine Gun Kelly, and Brie Larson; the firm has also supported clients Bruce Willis and Jeremy Renner through much-reported-on challenges.
#10. DKC
Power, DKC president Sean Cassidy tells Observer, isn’t just about impressive clients. “It’s defined by a reputation for driving a conversation at a key moment—an inflection point—where the wrong move can destroy a career or a brand, but the right move can lead to a new chapter that might last decades.” In a fraught year, the firm scored “inflection point” home runs for clients like Lady Gaga, Sony Music, Kevin Hart and Airbnb around issues, campaigns and launches. Likewise, DKC was tapped by Disney+ to change conversations around streaming, Brightline to roll out high-speed rail service, and NYU Langone Health to share… a pig-human kidney transplant, which made global headlines. A long list of new clients includes JBL, Twitch, CashApp, HotelTonight, and Manchester City FC.
#11. The Levinson Group
2023 felt like a perpetual crisis. Clients embraced crisis comms unprecedentedly, engaging firms before making a decision or a peep. The Levinson Group distinguished itself as a leader, supporting clients through the year’s highest-profile situations. The Alliance of Motion Picture and Television Producers retained the firm for strategy around Hollywood strikes. Levinson’s team counseled Florida parents and students who filed a legal challenge to Florida’s HB 1557, aka the “Don’t Say Gay” law. Moreover, ongoing clients like LiveNation, 3M, and President Biden’s legal team rely on it. The firm made suitably heavy-hitting hires in 2023, including Abbie McDonough, former Communications Director for Washington, D.C. Attorney General Karl Racine, and former Senator Heidi Heitkamp.
How Is a PR Firm Different From a Marketing Agency?
PR firms and marketing agencies have roles that are different from each other. Marketing agencies promote the products/services of their clients to increase their clients’ sales and turnover. PR agencies do not promote any products/services but are responsible for communicating with the media and the public if any vital information is to be shared. PR firms focus on maintaining the positive reputation of their clients and securing media coverage.
On the other hand, marketing firms use advertising, promotions, campaigns, social media, content, and email to generate leads for their clients. The ultimate goal is to increase the sales and profit of the clients. However, PR agencies are not concerned with sales or profit but with maintaining a positive image for their clients throughout the process.
Why Should I Hire a PR Firm?
There is a need for a PR firm for all companies as they perform highly specialized tasks. Outsourcing public relations (PR) work would be far more financially feasible than having an inside team. Planning media events, managing interviews, mitigating damage in an unintended incident, and managing internal and external communication are just a few activities a PR agency performs for its customers.
These are considerably easier for PR firms to manage because they have years of expertise handling similar duties for their clients. In-house teams are not recommended because most jobs do not need to be completed daily. Choose a PR firm that will work with your needs and financial constraints.
How to Hire a PR Firm
Hiring a PR firm can enhance your brand’s visibility and reputation. Here’s a checklist guide I have provided to help you navigate the process:
How to Hire a PR Firm Checklist-Guide
Bottom Line
Choosing the best PR firm for your company is an important choice that can greatly affect your brand’s reputation and general success. You can find the ideal PR partner to improve the public perception of your brand by being aware of your needs as a business, investigating possible agencies, and posing pertinent questions. Don’t forget to pick a partner who is aware of your brand, agrees with your principles, and has the knowledge and means to support you in reaching your goals.
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