Do you know what Nike, Cheetos, and The Metropolitan Opera all have in common? They’re all brands with a Facebook business page. Not to be pushy, but I think your outstanding business ought to be on that list, too, don’t you think so?
Facebook is one of the biggest social media platforms, with 3 billion people using it monthly. If you’re running a business and don’t have a Facebook business page, you’re missing out on connecting with all these users.
A Facebook page for your business is crucial to any marketing strategy on the platform. It’s where you can tell people about your company and show off new products. It lets you help out your customers when they need it. Want to create one for your brand? You are in the right place.
This guide will show you the most straightforward steps to create a unique Facebook business page. But before I show you these unique steps, let me introduce you to the basics of knowing what a Facebook business page is.
Key Points
- A Facebook business page is like a unique profile for companies or brands on Facebook, different from a personal profile just for one person.
- Creating a Facebook Business Page is free, but it offers many tools to enhance your business presence on the platform.
- What you can do with a Facebook business page include share content that’s both useful and fun for your audience, talk about events you’re hosting, learn more about the people you’re selling to, and lots more.
- A Facebook business page is crucial for connecting with the platform’s 3 billion monthly users. It helps in promoting your brand, offering customer support, and accessing tools like Facebook Shops and ads.
What Is a Facebook Business Page?
A Facebook business page is like a unique profile for companies or brands on Facebook, different from a personal profile just for one person. It’s all about business, showing off what you sell or do, and sharing content that people who like your business might enjoy.
As such, a Facebook business page allows you to create a space to connect with your audience. You’ll gain access to Facebook Shops and ad tools by setting up a business page. This allows you to list your products for sale on the platform and even create paid ads to grow your reach.
In addition, creating a business page on Facebook is brilliant if you want to spread the word about your business online. As of mid-2023, Facebook has about three billion people using it monthly, making it the top social network worldwide. With the right approach, you could reach many potential customers on Facebook and help your business grow.
Here’s what you can do with a Facebook business page:
- Share content that’s both useful and fun for your audience.
- Talk about events you’re hosting.
- Learn more about the people you’re selling to.
- Offer your products or services.
- Create a community space with a group for your fans.
- Drive people to your website.
- Launch and track paid Facebook ads.
- Look after more than one page using a single admin account.
- Also, manage an Instagram account.
These strategies, primarily focusing on targeting and creating an engaging Facebook business page, can help you connect with your audience and boost your online presence.
How to Create a Facebook Business Page
Ready to create your very own Facebook business page? Follow the steps below to get started.
#1. Choose or Create a Personal Facebook Account
Facebook business pages aren’t the same as Facebook profiles or users. They’re assets managed by a personal account known as the page administrator. A page can have more than one administrator.
You can use your personal Facebook account or create a new one with your work email address to separate your personal and work lives fully. (Do you remember last year’s holiday party? If not, definitely separate your accounts.)
Log into the account of your choosing, and then either click the Create a Page link or navigate to the Pages menu through your Facebook account.
Once on the pages menu, tap “Create a new page.”
#2. Enter Basic Information
The first screen is a blank version of your page with a few places to enter information on the left.
- Name: The most obvious option is to use your business name. If there’s already a business by the same name, try adding a location or business type to differentiate. So “Larry’s” becomes “Larry’s Restaurant” or “Larry’s of Chicago.”
- Category: Pick from the category that most closely matches what your business does. You can change this later, so don’t stress it too much.
- Description: This is your first chance to tell the world about your business. Be concise and descriptive, but don’t shy away from a bit of boldness.
Click “Create Page,” and your new Facebook business account is official, if still a bit bland.
#3. Add your Page Bio
While the bio is optional, including a short business description can be helpful. This is where you can provide more information about what your brand does and stands for. Your bio can only be about 100 characters, so keep it clear and succinct.
The bio will appear prominently below your Page name, so it needs to be catchy and relevant. Instead of creating a new bio, consider using your brand slogan. Once you’re done, click on “Create Page.”
#4. Add Images
Your next stop is where you’ll add images to your page.
Facebook gives you many ways to spruce up your business Page to stand out to busy scrollers. Your cover picture is the most visible of all. Pick images that tell the world what you do while matching your brand.
You have many options for your profile picture (that smaller image at the lower left of your profile pic). If you’re a one-person show, try a pro headshot. Or consider a photo of your product, store, or an action shot of you doing what you do.
One thing to remember about your profile picture is that it will be cropped to fit the circular shape of its placement.
Make sure the picture you pick fits in the center of the circle.
#5. Connect to WhatsApp if You’d Like
Next, Facebook will take you through three pages and ask you to make some choices. All three are optional. You can tap the “Skip” button at the bottom to bypass them.
The first asks you to add your WhatsApp account. Only do that if you want customers to message you.
The following two ask if you’d like to invite friends to follow your page and if you want notifications. Make your selections or skip.
#6. Add an Action Button
An action button (often called a call to action or CTA button) is a shortcut you give visitors so they can do something you want them to do.
To add a CTA button to your page, click “Add an action button.”
Once you click it, Facebook will give you several CTA options.
Depending on your decision, you may need to link a phone number, website, or service (such as an app for ordering takeout or a platform for buying tickets).
#7. Add More Contact Details
This is a straightforward yet crucial step, especially if your business is local, has established hours, and has a physical location.
To add information that helps people find you online and in person, click the “About” tab.
Then, fill in whatever information you’d like people to see when they visit your Facebook Page.
And voila! You’ve completed the setup of your Facebook business page. You can start sharing all the beautiful things happening at your business through posts.
Tips for Growing Your Facebook Business Page
Now that you have grasped the unique steps of creating a Facebook business page, this section will show you tips for growing it.
#1. Improve Your “About” Section
Users first look for who you are and what you do! It’s essential to fill out the About section on your page. The information mentioned about you gives users the first impression (in barely 3 seconds or so) when they land on your Facebook business page. Therefore, it’s necessary to make your details look helpful and enticing to the users by having a well-crafted “About” section. And yes, providing a link to your website while editing your details on your Facebook page is vitally important.
Remember. An incomplete “About” section can result in missed traffic on your page.
#2. Boost Your Profile
Do you randomly follow profiles you like on Facebook?
Well, we all do. Users on Facebook develop an instant liking for profiles that are good to go through. They show appreciation towards the profile by liking and following the page immediately.
Regularly changing your profile picture is one good way of keeping users updated on your brand name or idea. Design a profile picture that scales well visually. To make your business page popular on Facebook, you must look attractive and relatable to your potential customers.
Also, look for the overall presentation of your profile—build it fancy! Don’t forget to provide appropriate captions for every profile update you make on your Facebook page.
#3. Customize Your Cover Photo
Anybody can view the cover images on Facebook. They are public by default. Refrain from uploading any cover image that is misleading, offensive, deceptive, or infringes on somebody’s copyright. Ensure that your cover image sizes are always correct and of high quality.
Use cover images that relate well to your brand, services, or products. Don’t upload something absolutely absurd and irrelevant to your brand image. Keep changing it on festivals and special days that make sense for your brand.
#4. Turn on Reviews
Reviews are critical for building trust with potential customers. To make sure this feature is turned on for your new page, go to:
- Your account by clicking on your profile picture in the upper right
- Settings and Privacy from the dropdown
- Settings from the following drop-down
- Privacy from the left-side menu
- Page and tagging from the left side menu
- Ensure “Allow others to view and leave reviews on your Page” is toggled on.
When your Page is new, you won’t have any reviews yet.
#5. Create a Facebook Content Strategy
Knowing when and how often to post on Facebook is critical. Based on our research, most brands post at least a few times per week.
Moreover, it’s not enough to just keep creating content that you want to make. Think of what your audience wants to see from you so you can develop a content strategy that delivers results.
To help you get started, download our Facebook Content Strategy Template—a customizable calendar that lets you plan posts, schedule content, and track engagement. Use it to ensure your posts are consistent, relevant, and aligned with your marketing goals.
Lamphills Facebook Content Strategy Template
According to the 2023 Sprout Social Index™, 68% of US consumers follow a brand to learn more about their products and services, and another 46% do so to access exclusive deals and promotions. Your Facebook Page is like a store in a mall. Consumers will follow you to stay current on what’s new, so don’t be afraid of a hard sell.
#6. Be Consistent
Rightly said, “Consistency is the key to success”!
So, frequently create compelling Facebook posts to keep your viewers occupied. It’s an excellent way to keep Facebook users in sync with your brand. Photos, text updates, and links are three posting strategies you must implement to improve your Facebook business experience.
Post exciting and eye-catching information regarding your business idea. You can also post some facts and regular stuff every once in a while. This will catch the viewers’ interest and involve them in your brand-building activities.
What Is the Difference Between a Facebook Page and a Facebook Business Page?
One of the most confusing differences for businesses developing a Facebook presence is that your business should have a PAGE, not a profile. Pages are for companies, associations, or any other commercial purpose; profiles are for personal use. You can set up a PAGE with your account, but after logging in, you should go to ACCOUNTS -> USE FACEBOOK AS PAGE to manage your page and business.
Despite their apparent similarities, pages, and profiles differ significantly in crucial ways. In addition, Facebook has recently changed how a Page works. Here are some of the unique differences:
#1. Purpose
Facebook Page: This is a public profile created for organizations, public figures, artists, or any entity other than an individual personal profile. Individuals or brands can use it to share information, updates, events, and other content with fans or followers.
Facebook Business Page: A specific type of Facebook Page tailored for businesses. It offers tools for marketing, advertising, and managing customer relationships, making it easier for businesses to connect with customers and promote products or services.
#2. Management
Facebook Page: Managed by individuals or small teams without extensive tools or analytics.
Facebook Business Page: Designed for business owners, marketers, and social media managers who require more robust tools for handling marketing campaigns, customer interactions, and performance tracking.
#3. Verification
Facebook Page: This may not require verification unless it’s for a public figure or organization seeking authenticity.
Facebook Business Page: Often verified to add credibility, making it easier for customers to trust the business.
Is a Facebook Business Page Free?
Yes, creating a Facebook Business Page is free. You can use your page to post, share, comment, upload photos, and connect with other businesses. You can add optional information like contact information, location, hours, profile, and cover photos.
How to Create a Facebook Business Page on a Phone
Can Two People Use the Same Facebook Business Page?
Yes, multiple people can manage and contribute to a Facebook business page. The page roles feature lets you grant different access levels, such as admin, editor, or moderator. You can give someone complete control of the page or partial access.
Can I Create a Facebook Business Page Without a Personal Account?
No, you can’t create a Facebook business page without a personal Facebook account. A personal profile is required to log in and manage the business page, but the two accounts are separate, and their information isn’t shared. You can create an individual profile using your work email address to keep your personal account private.
Can I Separate My Business Page From My Personal Account on Facebook?
Yes. Your personal Facebook account and Facebook Business Page aren’t connected on Facebook and won’t be publicly listed on each other. You need an individual account to create and manage a Facebook Business Page, but you could always create a separate personal profile with your work email address if desired.
Bottom Line
In conclusion, the above tips can help you create a successful and engaging Facebook business page. Use them alongside a solid marketing strategy to grow your audience. Check out our guide on A Simple Guide to Using Facebook Stories to Promote Your Business for more tips and tricks to help you out.
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