Do you remember how exciting it was when you released your ground-breaking idea and the media stayed quiet? In Nigeria, public relations is a battleground where getting good media coverage can feel like winning the prize. Based on a combination of industry recognition, PR oven client success, and creative strategies they employ to turn brands into media magnets, I’m here to reveal the top 10 PR firms in Nigeria.
Over the past few decades, PR practice in Nigeria has changed. There is no agreement on when professional public relations began in Nigeria, but it is thought that the first practitioners were guys with briefcases who went from company office to office asking for briefs. The PR industry started to become more organized in the late 1990s, and PR practitioners began to open shops just for PR. New agencies decided to join the race after seeing how well some of the old ones did.
A new study from the Nigerian Institute of Public Relations (NIPR) found that more than 70% of Nigerians get their news and information from traditional media. By working with a top PR firm, you can use the media to spread the word about your company across the country.
But what makes the PR elite different from everyone else? Let’s look at what makes each firm special so that you can make an informed choice that will help your brand’s PR.
The Top PR Firms In Nigeria In 2024
If you need to hire a PR firm in Nigeria, we’ve put together a list of the top firms (in no particular order).
#1. Lamphills
Leading with new ideas and insights: Lamphills is at the top; it is a media and public relations powerhouse that has changed the rules for business in Nigeria. Lamphills is famous for coming up with new ways to combine old-fashioned public relations with cutting-edge digital marketing strategies. The agency provides a wide range of services, such as crisis management, internet marketing, public relations, and brand strategy. Lamphills stands out because it follows a data-driven approach, using the newest analytics to improve campaign success and make changes in real-time. They not only raise the profile of a brand but also help handle image risks in the best way possible thanks to their deep knowledge of both local and global best practices.
Lamphills builds strong, personal connections with each client to make sure they get solutions that are tailored to their specific business needs. The firm has shown itself to be a trusted partner for making a big impact on the market and fixing brand reputations, whether it’s handling high-profile campaigns or crises.
Read Also: The Top 10 Digital Marketing Agencies In Nigeria You Need to Know
Lamphills Media doesn’t just write press releases; we also write stories that get writers interested and get you in the news. In-depth research fuels our journalist-centered method, which makes sure that your story hits home with the right media outlets. We use a special Media Outreach Matrix to find the right reporters for your business.
This structure is mainly about:
- Journalist Persona Development: To make pitches that get results, we look into the areas of expertise, favored pitching styles, and most recent publications of journalists.
- Useful Contents: We create newsworthy content that teaches journalists and gives their readers something of value in addition to basic press statements.
- Relationship Building: We work to build long-term relationships with writers, which builds trust and makes it more likely that the media will cover the story.
We’ve helped a huge number of Nigerian businesses get featured in important publications and become thought leaders in their fields by using the Media Outreach Matrix. We really want to give our clients the tools they need to tell their stories in a way that gets people talking. You can download our Media Outreach Matrix below;
#2. Media Panache
Media Panache is a communications and public relations firm that helps partners and clients get their ideas across clearly. To address the constantly evolving needs of their valued clients, they employ cutting-edge PR strategies. Even though it was only started in 2016, their determination and speedy delivery of excellent work have made them a respected figure in the media business.
Tetra Pak West, Bank of Industry, MTN Foundation, Whogohost, Novartis, Sidmach, Seekmed, American TV Magazine Program: Turning Point, and other top African organizations are among the agency’s clients.
#3. Evaluate Media
This is a marketing, media, and software development company called Evaluate Media. They help all kinds of businesses grow better and faster in very competitive markets. They’ve made a name for themselves as a strong PR company by starting a PR network that includes more than 120 news sites in 9 countries.
Collins Oforgu started the company in July 2019 and it has since become known as the best marketing firm in Nigeria’s real estate market. It also has a lot of experience in the education, healthcare, finance, and technology fields. They do everything from digital advertising and video ad creation to public relations and content marketing and website design and development.
The media company has a variety of products, such as PR-Network, Drag-On, Ravenn Sales Automator, and Starlight, which were all made to help small and medium-sized businesses improve their sales and marketing.
Top companies from all over the world, including Palton Morgan Holdings, Damac, Landmark Africa, Cranfield University, Aston University, and others, are among their customers.
#4. Red Media Africa
Debola Williams and Chude Jideonwo started Red Media Africa in Nigeria. It is a PR and digital marketing firm. It focuses on creating convincing strategies that turn target groups into devoted fans. They also help brands build strong identities, handle real-time crises, and bring in new customers by creating focused markets that are relatable and flexible for every PR campaign.
They are a force to be reckoned with because they are determined and get things done.
Statecraft, a division of the company, won the All-Africa Business Leaders Award in 2014 and was named the official relations firm for Nigeria’s current PR, Muhammadu Buhari.
It runs well-known Nigerian brands such as Access Bank, Lifebuoy, Knorr, Heineken, Lipton, and more. It also owns subsidiary brands such as YNaija, The Future Awards Africa, Statecraft, and Rubbin Minds.
#5. Media Craft
In 2003, John Ehiguese started Media Craft, a company that helps with PR and integrated brand marketing. Since then, the company has given top brands across Nigeria public perception management and digital marketing consulting.
The business does things like Web design and development, SEO, brand discovery and design, social media marketing and optimization, and social media design.
Their clientele includes names like Rocknation Music, Edgenet Consulting, Eko Job Foundation, Tradetech, MZ Consulting Limited, Five Cowrie Creek, Chicco Nigeria, and more.
#6. Brooks and Blake
Brooks and Blake is a public relations company that helps brands get the right message across to their target audience. They are very sure that the right way to present and position a brand can get the desired outcome. Tayo Ogunwunmi started the company in November 2012, and some of the services it offers are perception management, strategic brand/corporate PR and event management, media relations and inventory management issues management and mitigation, entertainment PR and publicity, and more.
It was the fourth year in a row that the PR firm got the Marketing World Award as the best public relations firm in Nigeria. This put them above their other media peers.
#7. Caritas Communications Limited
Caritas Communications Limited is a full-service business that helps brands build and keep a strong reputation. They do this by providing public relations, reputation management, brand management, and digital engagement services. The PR firm, which Adedayo Ojo founded in 2009, has given top brands with excellent brand management services, including Schneider Electric, Mainone, MasterCard, Pan Ocean, Synlab, and others.
Since then, the media company has won the Best for Reputation Management Award 2016 from Corporate Vision (CV) Magazine in the UK and the Corporate Practitioner of Excellence Award 2019 from the Nigeria Institute of Public Relations (NIPR).
As part of their range of services, they handle government relations and public affairs, issues and crises communication, strategic corporate communication, online reputation management, stakeholder management, and reputation and brand management.
It is a part of the Nigerian-British Chamber of Commerce, the Association of Advertising Agencies of Nigeria (AAAN), and the Public Relations Consultants Association of Nigeria (PRCAN).
#8. Black House Media
Black House Media is a full-service media and public relations firm that specializes in business and marketing communications. It’s an international company that helps clients and partners talk to each other better through public relations and marketing. They work from Nigeria and the UK. BHM has been around since 2006.
It helps clients and partners in over 100 places with reputation management, corporate communications, media relations, brand communications, media training, research and intelligence, social media management, and a lot of other things. It works with clients and partners in both private and public sectors. Lagos, London, and Edinburgh are all home to BHM offices. Others who have worked with them are MTN, Multichoice, Nigeria Breweries, Livesport, and more.
#9. CMC Connect
When Perception Managers (CMC Connect Limited) was founded in 1992, their goal was to change the way relations were done in Nigeria. Its goal is to make businesses better by making it easier to work with important partners and giving them the tools they need to be successful. Using a project management method, CMC Connect is set up to offer solutions across all markets.
It has worked with both the public and private sectors over the years to set up public-private relationships on a continental and regional level. CMC prides itself on having a team of highly skilled and experienced professionals who have proven themselves in the field.
According to the Holmes Report 2019, Burson, Cohn & Wolfe is the third biggest PR firm in the world. CMC Connect BCW is the only affiliate in Nigeria for this firm.
Along with Peugeot, Nigerian Breweries, Diageo, Tecno, Unity Bank, FCMB, Sona Group of Nigeria, Cleaner Lagos, Atlantic American Partners, British American Tobacco, Airtel, Jagal, Accenture, Premium, FBNQuest, ASO, FAAN, Coca-Cola, and Unilever are some of the companies that they work with. These companies also have partnerships with Airtel, GE, Mastercard, NCC, Shell, Lafarge, Ogun State Investors Forum, FIRS, Microsoft, BSG, Lubcon, Aje, GE, CNN, Tolaram Group Afton, and Huawei.
#10. Integrated Indigo Ltd.
As of 2014, Integrated Indigo Ltd has been providing customized communication strategies that help clients win the image game to gain the trust and credibility of customers and other stakeholders while also having a positive effect on the overall performance in the market. Nigeria Breweries Plc, Nigeria Bottling Company Ltd, Zola Electric, Swipha, Panasonic, Lekki Port, Lekki Gardens, Luminous, kstar, Daikin, sollatek, Dulux, UAC Food, TVS, Memmcol, Nigerian Sport Award, Asepso, JCI, Kirloskar, Simba, Den Partners, Hope PS Bank, Ariston, USAID, and Change Life are just a few of the brands that use it.
Some Other PR Firms in Nigeria
These are the PR and brand communication firms in Nigeria that we believe are the most impartial. That doesn’t mean, that there aren’t other well-known PR firms working on great media services as well. Here are a few other good PR firms in Nigeria, not in any particular order:
- C&F Porter Novelli
- Soul Comms
- JSP Corporate Communications
- TPT International
- BWL Agency
Conclusion: Choosing the Right Thing
In Nigeria, it can be just as hard to find the right PR firm as it is to get around Lagos. Each of the named PR firms in Nigeria has its own strengths that make it a good choice for a range of businesses and goals. Lamphills continues to be a top choice for people who value a mix of traditional and digital PR, along with strong crisis management skills. If you want to work with a PR firm, you should consider what specific skills they need to bring. Are you ready to make your voice heard in the Nigerian market with the help of a PR firm that knows your goals and values?
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