Just as a good map is important for navigating unknown areas, good backlinks are essential for reaching the SEO summit. That is to say, every website, whether it’s a blog or an online store, needs backlinks to thrive in the competitive digital landscape. You will need backlinks from relevant and trusted websites to reach the top search results. That’s why knowing who’s linking to your website is very important.
But here’s the thing: Do you really know who’s linking to your site? It’s not just about learning; rather, it’s about using that information to enhance your website’s visibility online.
Luckily, it’s not complicated to find out. With the right tools, you can know all the websites linking to yours in just five minutes. Curious to learn about these tools, right? Stay with me as I list and explain all the tools you can use to find out who’s linking to your website and why it’s important for your online visibility.
Overview
As a business owner, blogger, entrepreneur, etc., you should be aware by now that a major determinant of your website’s page ranking in organic search results is the number and caliber of links pointing to your business’s website. The fact that a large number of credible and relevant websites are linking back to your website tells search engines like Google that your business’s website is a reliable and important information source.
Nonetheless, link building, which is the process of obtaining inbound connections from websites with high domain authority, is a fundamental aspect of search engine optimization (SEO). However, it is not an easy operation to accomplish. It requires a thorough understanding of the process. So, let’s get into it!
KeyPoints
- Backlinks are a crucial component of off-page SEO because they serve as a vote of confidence from one website to another.
- Understanding how to check website links is crucial to developing a high-quality, spam-free backlink profile.
- The impact of backlinks on SEO varies. Links coming from high-domain-authority websites are worth more than those coming from low-domain-authority websites.
- Links with the nofollow tag are less valuable from an SEO standpoint because they instruct Google not to send page rank to the target page.
- Just as good connections can benefit your website, bad links, such as those from spammy websites or purchased link-building schemes, can also cause harm to your website.
Why Are Links Important in SEO?
Backlinks are important in SEO because they are viewed as a “vote of trust” from one website to another. When a website links to another, Google interprets this as an indication that the website linking believes the other website is worthwhile and of sufficient quality to be linked to.
Following that, Google considers these signals when determining how to rank various pages in its index. Although links are useful, not all links are created equal. Certain links can influence SEO far more than others due to specific characteristics.
Read also: How Many Backlinks Do I Need to Rank High on Google? Expert Answer
How to Find Links to a Page
Below are ways or tools to find and monitor links on various pages of your website:
#1. Google Search Console
This tool provides a detailed analysis of all the backlinks currently linking to your website. It is one of the many useful tools offered by Google Search Console (GSC). It also includes a list of all the internal links on your site, which can be useful when making sure that you are developing a strong internal linking structure to aid search engines in crawling and understanding your website.
#2. Backlink Watch
This is another tool you can use to monitor links on various pages of your website. Here, this tool does require some time for the backlinks to appear because it is free. You’ll need to find another method to view the remaining backlinks if your profile is larger than 1,000. It will only display the first 1,000 backlinks.
In addition, before you can search the tabs, the backlink search must be completed. The preliminary results contain the anchor text of the link, the URL of the page that contains the link to your website, and a few other metrics like Pagerank or outbound links.
#3. Bing Webmaster
This tool is tracked and managed using the Microsoft counterpart to Google Search Console. Just like Search Console, Bing Webmaster offers a backlink analysis that details every website that links back to yours. The report is available on the left menu under SEO.
The total number of referring pages, total number of referring domains, and total number of various anchor texts utilized are displayed at the top of the report. When you use this tool, you will be able to see a list of all the various domains linking to your website in the Backlinks Report’s Domains section, along with the number of backlinks originating from each domain.
You can also see which individual pages connect to your website and which URLs those links refer to when you click on a domain. Additionally, you can view the precise anchor text that each link uses.
#4. Ahrefs
Here is another tool you can use to monitor links on various pages of your website. This backlink checker requires a paid subscription; however, you can use their free trial to give it a try. You can track backlinks by entering your domain and clicking “Search” after creating a free account. While using this tool, referring domains are the only metrics and choices that you should pay attention to when it comes to the backlink profile.
Ahrefs displays a multitude of high-quality indicators, including backlink count and domain rank. Etc
#5. SEO SpyGlass
Once you complete your free registration, input your URL’s domain into the search bar and select “Check backlinks.” Once the search is finished, a summary screen will appear.
The URL of the page containing your link, the anchor text, the domain authority of that website, whether the link is “dofollow” or “nofollow,” and the date it was found will all be listed in the columns. You can also purchase additional data if you’re satisfied with the service, but this is a good place to start if you want a more comprehensive picture of your backlink profile.
#6. SEMRush
This backlink analysis tool provides a detailed suite of digital marketing solutions, including a backlink analysis tool to examine the links pointing to your website or any other on the web.
This is how it works: Once you input your website, you will be sent an Overview tab where you can check the total number of backlinks to your website.
In addition, for a detailed analysis, head to the Referring Domains page for a more thorough examination. A list of all the many websites that link back to you can be seen there. It will also indicate when SEMRush first discovered the link and whether it is dofollow or nofollow.
#7. Buzzsumo
This is another tool you can use to monitor links on various pages of your website. Here, there is a limit to the amount of free backlink checking they provide. A premium subscription at Buzzsumo grants you unlimited access to backlink data and the social shares associated with those links.
Also, the free option is completely fine if all you need is a list of your backlinks. The premium options may be your best option if you want to track the development of your backlink profile or get out of a Google penalty.
#8. Muckrack
Murack is a new PR statistic that has adopted backlink tracking. To verify backlinks, select “Search” and then “Articles” as the search parameter. After that, enter the link: [insert campaign link here] and allow Muckrack to do its best work.
You may want to see: How Many Backlinks Per Day Is Safe for Your Website? A Detailed Guide
Dofollow vs nofollow links
Backlinks are valuable as they transfer page rank and Domain Authority to the target page.
A link’s dofollow or nofollow status determines whether it sends “link juice” to the target site.
Backlinks with the rel=”nofollow” attribute are also known as nofollow links. This HTML element instructs search engines to ignore the link and not pass the referring site’s page rank to the target site. However, links that do not have the nofollow property applied are considered dofollow links.
Nofollow links are still helpful, even though they do not affect SEO rankings. Even though the links in an article you publish with a well-known magazine like Forbes are nofollow, they may nevertheless drive referral traffic. Having a prominent figure in the industry mention your company is also beneficial to your branding.
Just before you leave, you may want to: Spam Backlinks: The Silent Saboteurs of Your Website’s Credibility
How Do I Find Internal Links to a Specific Page?
Examine the sitemap: It is simple to determine which pages are internally connected when you have a list of all the URLs on your website.
Use the Console for Searches: You can find out which of your website’s pages are getting indexed and which contain issues by using the Google Search Console. It can also be used to send Google a sitemap.
How Do I Get All the Links on a Page?
Using a crawler is the most straightforward method of extracting every link from a website. A single web page, referred to as a seed, serves as the starting point for crawlers, which then extract all of the links contained in the HTML, travel to those links, and continue the process until all links have been reached.
Final Thoughts
While understanding who is linking to your website can be a helpful first step, it won’t help with SEO. Knowing how you stack up against your rivals is vital, but even more so is observing and taking notes from those who are succeeding with SEO.
For the majority of websites, backlinks are the simplest way to improve ranks. Did I miss anything in this article? Tell me in the comments below.
References
- landscapeleadership.com
- reliablesoft.net
- urlprofiler.com
- digitalthirdcoast.com
We Also Recommend the Following
- How Many Backlinks Do I Need to Rank High on Google? Expert Answer
- Backlink Outreach: Meaning, Types & How to Build a Successful One
- How Many Backlinks Per Day Is Safe for Your Website? A Detailed Guide
- Spam Backlinks: The Silent Saboteurs of Your Website’s Credibility
- Natural Link Building: 5+Best Practices
