I recall the precise moment when I recognized we needed to adjust our content strategy. We had excellent products and services, yet our traffic remained static. That’s when I began to go deeply into organic content tactics, and the results were nothing short of incredible. In this article, I’ll provide the organic content secrets that increased our traffic for free, including insights and statistics that you won’t find on other websites.
What is Organic Content?
Organic content refers to any unpaid marketing content that potential and existing customers can discover spontaneously. Marketers can reach clients for free by creating organic content instead of paying for advertising. A blog post on a company’s website or an infographic shared on a company’s social media accounts are both examples of organic content.
Customers who seek similar content online or follow a brand on social media may encounter this type of content. Marketers can increase the reach of organic content by encouraging customers to share it with others, such as through their social media following.
The Importance Of Organic Content
Organic content is essential for long-term growth. Unlike sponsored advertisements, organic content attracts readers spontaneously by providing high-quality, relevant material. According to HubSpot, firms that blog regularly attract 55% more website traffic than those that do not.
What Makes a Good Organic Content?
Good organic content is well-written, instructive, and entertaining. It adds value to your target audience by resolving issues, alleviating pain points, and answering queries.
It also makes use of relevant keywords, whether in written text or video descriptions. People love originality, thus it’s often preferable to be innovative with your content ideas.
Here are some examples of effective organic content:
- How-To Guides: Creating interesting how-to guides that add value to your audience is an excellent method to increase organic traffic to your website. For example, a manufacturing company may develop a how-to guide for using a certain feature of one of its products.
- Infographics: Infographics are a visually appealing approach to delivering complicated information in a straightforward, understandable fashion. They can be shared on social media, incorporated in blog posts, and utilized to build backlinks to your website.
- User-generated content: Encouraging customers to share their experiences and tales about your brand can be an effective method to generate organic content. Customer testimonials, product reviews, and user-generated images and videos are all examples of this.
- Social media posts: Sharing engaging, visually appealing content on social media can help boost engagement and foster a community of followers. It might be behind-the-scenes images and videos, instructional posts, or funny memes and GIFs.
Organic Content vs Paid Content
While both organic and paid content can generate traffic for your website, there are several key distinctions. Paid content entails paying for advertising space or promotion. Organic content is intended to generate traffic spontaneously. Paid content can quickly increase traffic. Organic content aims to establish long-term relationships with your readers.
In certain cases, organic content can trump paid content. For example, organic content may outperform paid content in the following areas:
- Authenticity: Organic content is typically more honest and genuine than bought content. People are more likely to trust and engage with content that appears honest and real.
- Shareability: Audiences are more likely to share and amplify organic content, resulting in greater reach and engagement. This is because people share content that they find interesting, educational, or entertaining with their contacts.
- Cost-effectiveness: Organic content is frequently cheaper than bought content. Because it is less expensive, it is an ideal choice for firms with restricted marketing expenditures.
Types of Organic Content
Research the various types of organic content to see what works best for your target demographic.
There are six types to consider:
#1. Blog Posts
A blog post is a type of organic content that contains information, instructions, or thoughts about a given topic. A normal blog article has between 1,500 and 2,500 words.
For example, a home improvement company may publish an informative blog post about various types of wall paint. Alternatively, they may create a how-to book that teaches readers how to care for their grass.
Like this article from Black and Decker:
To generate blog post ideas, you can:
- Conduct keyword research (we’ll go over this in further depth later).
- Read your competitors’ blogs.
- Research your audience’s interests and problems.
#2. Thought leadership content
Thought leadership is a broad category of organic content in which an expert shares their unique perspectives and expertise. And is generally very opinionated.
It can take the form of a blog post, a quotation image on social media, a video, or an ebook. So be innovative with the format of your thought leadership content.
Consider this article on Animalz, which gives tips for developing an effective content strategy based on the author’s firsthand experience.
The majority of businesses rely on their C-suite and senior management for thought leadership content. They have the necessary skills to provide useful, dependable insights.
However, don’t allow this to be a restricting factor. Your organization may have subject matter specialists at many levels who are willing to contribute their opinions.
#3. User-generated content
User-generated content (UGC) is advertising content that your customers or other contributors produce on their own time and without payment. You can then distribute that content through your own platforms.
Here are some examples of user-generated content (UGC) that you can encourage customers to create:
Reviews from Google, Amazon, Tripadvisor, and other company listing sites
Photos of the results they’ve obtained with your product or service will be published on social media.
User-generated content (UGC) can be easily repurposed for several media. You may integrate it into your email campaigns, website, or social media pages.
Here’s an example of how shoe store Trash Planet uses UGC in their abandoned basket emails:
One major advantage of UGC is that it generates social proof, which reassures potential buyers about your brand’s reliability. This may urge them to make a purchase.
#4. Social media posts
Organic social media posts comprise visual, written, and audio content. Depending on the platform you use and your brand identity.
Beauty by Earth, a skincare firm, promotes its products on Instagram using videos and images:
But social media users are inundated with content. So how do you succeed on such competitive platforms?
Follow trends that are important to your audience. Take note of any adjustments to social media algorithms.
Instagram, for example, began promoting video content several years ago. This meant marketers had to start posting more videos if they wanted to keep their audiences engaged.
As your social media profile grows, you’ll be able to reach out to new audiences and educate them on your products or services. Send them deeper down the sales funnel.
#5. Infographics
Infographics are visuals that use visual elements as well as text to deliver information. Often used to express complex or abstract ideas in an understandable manner.
You may also use them to expand your audience for free. Readers can effortlessly share them across multiple platforms.
If you want your infographic to be successful, you should make it as visually appealing and informative as possible.
#6. Videos
Videos allow you to convey information in an appealing way that includes voice, text, animation, and more. They are also useful for guiding people through processes or explaining concepts.
Below are some samples of video content for your brand:
- Interviewing experts on issues your audience is interested in.
- Recording client testimonials or case studies.
- Streaming live videos, including Q&A sessions
- Showing how to use your products or services.
For example, this video shows beginners how to conduct keyword research using a step-by-step explanation.
With the rise of social media sites such as TikTok, video marketing has become increasingly significant.
How To Create an Organic Content
Step #1. Understand Your Audience
The first step in developing an effective content strategy is to understand your audience. You need to understand who they are, what they care about, and how they consume content. We began by developing thorough buyer profiles based on our current clients. This enabled us to personalize our content to their individual requirements and interests.
According to a CMI survey, 77% of the most successful content marketers employ customer personas to direct their content creation efforts.
Step #2. Keyword Research & SEO Optimization
Keyword research is vital for increasing organic traffic. We used tools like Ahrefs and SEMrush to find keywords that were relevant to our audience and industry. However, we did not limit ourselves to high-volume keywords; we also selected long-tail keywords that were less competitive but highly specific.
By targeting the phrase “eco-friendly home cleaning tips,” we witnessed a 40% boost in organic traffic to our blog post about the subject.
A Template for Keyword Research
Keywords Research Template:
Title: Comprehensive Keyword Research Template.
Introduction:
- Briefly discuss the significance of keyword research.
- Introduce the tools you’ll be using (Ahrefs, SEMrush, etc.).
Main Body: –Step 1: Determine the primary keywords connected to your niche.
- Step 2: Use tools to identify similar long-tail keywords.
- Step 3: Determine the competition for each keyword.
- Step 4: Choose keywords that are both highly relevant and low in competition.
Conclusion:
- Summarize the keyword research method.
- Emphasize the advantages of targeting the appropriate keywords.
Call to Action (CTA): – Encourage readers to begin keyword research using the provided template.
Download our Comprehensive Keyword Research Template now to start crafting high-impact content that drives engagement and conversions. Whether you’re a seasoned marketer or just getting started, this template will help you identify the best keywords to boost your online presence and attract the right audience.
Step #3. Create High-Quality, Evergreen Content
High-quality, evergreen content is the foundation of an effective organic strategy. Evergreen content remains relevant over time and attracts traffic long after it has been published. We concentrated on generating detailed guides, how-to articles, and case studies that added actual value to our users.
Evergreen content receives 283% more backlinks than time-sensitive content, according to Moz.
Step #4. Using User-Generated Content
User-generated content (UGC) is an effective method for increasing trust and engagement. We encouraged our consumers to contribute their experiences and tales, which we subsequently published on our blog and social media platforms. This not only provided us with new content, but also created a sense of community around our brand.
Following a successful product launch, we invited customers to share their experiences. The following testimonies and reviews quadrupled our social media activity.
Template for user-generated content:
User Generated Content Template:
Title: [Client’s Name]’s Experience With [Your Product]
Introduction:
- Introduce the client and their original predicament.
- Emphasize the hardships they experienced.
Main Body: – Describe how they used your product.
- Add quotations and personal anecdotes.
- Post before and after images or results.
Conclusion: – Summarize favorable outcomes.
- Encourage other consumers to share their experiences.
Call to Action (CTA): – Encourage readers to share their stories or contact you for additional information.
Step #5. Consistent Content Distribution
Consistency is essential in content marketing. We established a content calendar to ensure consistent posting across all channels. This allowed us to maintain a consistent flow of content and keep our audience engaged.
Companies that write 16 or more blog articles each month receive nearly 3.5 times more traffic than those that publish 0–44 monthly posts (HubSpot).
Step #6. Analyze and Adapt
Regularly monitoring your content’s performance is critical for long-term success. We used Google Analytics to monitor metrics like as page views, bounce rates, and conversions. This data helped us figure out what worked and what didn’t, allowing us to adjust our strategy accordingly.
By examining our content performance, we determined that our how-to tutorials were the most successful. This understanding prompted us to create more guides, which increased our traffic.
Key Takeaways
- Creating detailed buyer personas allows you to personalize your content to your audience’s specific demands.
- Choosing the correct keywords, particularly long-tail keywords, will help you increase organic traffic.
- Focus on creating high-quality, evergreen content that will remain relevant over time.
- Encourage customers to share their experiences to foster trust and community.
- Stick to a regular posting schedule to keep your audience engaged and draw consistent visitors.
Conclusion
Implementing these organic content secrets has significantly increased our traffic and engagement levels. From establishing our target demographic to using user-generated content, every step was critical to our success. Are you ready to boost your visitors for free with organic content strategies? Which strategy will you execute first? Share your comments, and we’ll talk about how we can all benefit from these tried-and-true strategies.
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- Natural Link Building: 5+Best Practices
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