Best Ways to Use Social Media to Boost PR Efforts and Brand Awareness
We constantly needed new strategies to reach new audience and increase brand awareness when I was a communications…
A Guide to White Label Copywriting: When, Why and How to Use It for PR and Branding
Have you ever wanted to clone your best marketing strategies? Now, welcome your magic bullet in the form…
Tools and Resources Every Public Relations Team Should Be Using
Have you ever wondered what the role of public relations (PR) team is in ensuring that your brand’s…
How to Create Engaging Radio Ads That Capture Attention + 5 Good Examples
Have you ever been driving down the road, casually listening to the radio, when an ad comes on…
Public Affairs vs. Public Relations: Which Is Right for Your Brand?
Having worked with organizations on their communication strategies, I saw a recurring thread: many companies failed to distinguish…
Guide To Effective PR Planning + Examples And Templates
A well-planned public relations plan is one of the most effective strategies to increase brand recognition. Rather than…
PR Newsletters: 20 Must-Read For Professionals in 2024
It’s difficult to keep up with the ever-changing world of public relations (PR). With trends changing and new…
PR Metrics That Matter: How To Track and Analyze Your Campaign
You cannot enhance anything if you cannot measure it. Measuring PR campaigns allows you to track your progress…
Public Relations Specialist: Step-By-Step Guide To Become And Their Roles
Have you ever wondered who is behind the headline-grabbing press releases or the smooth crisis responses that salvage…
B2B Marketing Firms You Can Trust to Grow Your Brand in Nigeria
Understanding the local landscape and understanding the world of B2B marketing may be difficult, especially in an ever-changing…