Imagine going through your social media page and being captured by a beautifully created video that catches your attention from the start. Well, this is the power of video marketing, which top brands employ to connect meaningfully with their audiences.
And if you’d love to replicate their successes, examining the work of other well-known businesses is a great way to get ideas.
No matter your expertise, in this article, I’ve provided you with the best information to help you create engaging product videos for marketing. With any luck, you’ve discovered a few solid concepts that will work for you and your preferences, so you can come up with fresh ideas right away!
Key Takeaways
- Product video marketing effectively showcases how a product works, highlights its key features and benefits, and can tell a unique story about its real-world applications.
- Effective product videos should avoid using fear tactics, instead focusing on the product’s benefits and potential improvements to customers’ lives.
- Customization is important – incorporate brand-specific elements like logos, color palettes, or recurring themes to maintain consistency across videos.
- Keep the audience in mind when creating product videos, showing the product in settings and situations relevant to the target demographic.
- Product videos don’t always require high budgets or professional production – creativity, personality, and humor can make videos memorable and effective even with limited resources.
- The length of product marketing videos is important – most consumers prefer videos under 60 seconds, with 95% of viewers believing videos should not exceed two minutes in length.
What is a Product Video for Marketing
Product video marketing essentially shows viewers how a product or service operates, emphasizes its salient features and advantages, and provides a glimpse of what it looks like in use.
A unique and captivating story that demonstrates how your product will work in the real world and the positive effects it can have on customers’ lives can also be included in a product video.
These videos leave a more powerful and long-lasting impression on viewers when you include stories in them. Customers will feel like they have used the features rather than just hearing about them.
You can also increase brand trust by making sure that your product films properly illustrate the benefits.
How to Make Product Videos
Here are some pointers and strategies for making a great product video.
#1. Avoid Inciting Dread
Avoid scaring consumers into buying your product by implying that they will miss out on something important or that bad things will happen if they don’t use it. Instead, highlight your product’s advantages and the potential improvements it could make to a customer’s life.
#2. Customize Your Video
Include components in your product video that are relevant to your brand. This can be accomplished by including the brand’s logo or the company’s colour palette.
Other elements may include using the same host, spokesperson, tune, or motif in each video.
Video Storyboard Template.pdf
#3. Add Context
Show your product or service in use, or address a common problem for your target audience. For example, Bounty’s Twitch-themed product video advertisement depicts a bunch of gamers playing an intensive video game.
When one of the gamers unintentionally knocks over his drink with his computer mouse, he utilizes Bounty to swiftly clean up the spill before it causes harm to his gaming equipment.
The movie depicts a situation in which a Bounty paper towel would be most useful and how quickly the product can clear up a spill.
#4. Enjoy Yourself
Give your product video some personality and comedy. By doing this, you may highlight the identity of your brand and add excitement to your video. Additionally, it will make your product stand out from rivals.
#5. Keep the Audience in Mind
Your product videos should be relevant to your audience and their experiences. So, demonstrate your products in settings that are relevant to your target audience.
To convey this concept, the company’s product films are frequently titled “Get Ready with Me” (GRWM for short). The women in their videos wake up in the morning and demonstrate how they use Glossier products before beginning their day.
Best Examples of Product Video for Marketing
Traditional advertisements frequently fail to engage, whereas videos use pictures, sound, and narration to create an immersive experience.
Whether you’re creating a short video for social media or a huge commercial production, this detailed budget template below will walk you through the process, allowing you to create engaging content while staying within budget.
Here are some of the top video marketing examples that can inspire and demonstrate how to effectively express your brand’s story, engage your audience, and drive results.
#1. Homesick Candles
Homesick Candles brand is designed to smell like different American states and cities. They have expanded to several other nations as well.
Anyone who may be from Northern California will be able to relate to their product video. After displaying the candle, it closes up to highlight every component that contributed to the overall appearance and aroma of the candle.
The best thing about this film is that it gives the company the chance to make hundreds more videos just like it, one for each location where their candles are sold, catering to locals in particular.
#2. Dollar Shave Club
The Dollar Shave Club video is probably familiar to you, but the reason am presenting it as one of the examples is because of its popularity.
The production of this video, which only cost $4,500, ten years ago produced an amazing return on investment. It serves as an example of how you may create a memorable product film without the help of an upscale production company or a large budget.
#3. Trek
One of the simpler product demos we’ve seen so far is the Trek video. It is an easy-to-understand explainer video, with voiceover and video footage outlining key aspects. It displays the functions of the features, the range of applications for the product, and more.
A bicycle is an expensive and sophisticated product, thus, it is reasonable that the product demo video would be much more detailed. Think about whether your product requires more in-depth, informative video content than just a brief synopsis.
#4. Poppin’
This Poppin flick is an excellent explanation video that demonstrates how their solution works and why it is superior to other options. It’s also a simple technique to produce a product video without using actual video footage.
Instead, they’ve used high-quality photographs of their products in use or simple product images with backdrops eliminated, together with text and a voiceover artist. The voiceover gives a lengthy account of Poppin’s story, which helps to pitch potential clients on their workplace decor and supplies.
#5. Silicone Baby Mat
Their product video is ideal because it concentrates on a single product while highlighting all of its benefits and uses. This silicone baby mat can be used in a variety of ways, all of which serve to keep a baby occupied while the parent performs daily duties and errands.
Furthermore, it is a video that has been made shoppable using Videowise! Parents watching the film will immediately see the goods, photos, pricing, and colour options in their sidebar.
This is a terrific technique to increase conversions on your website. Make it easy for your customers to purchase your product, which you can simply achieve with a shoppable video.
#6. BAGGU
A company called BAGGU offers a range of reusable bags, including fanny packs, shopping bags, shoulder bags, and tote bags. It can be challenging to fit so many distinct product categories into a single film. However, the aforementioned illustration provides a creative method to utilize several of their products—as a two-for-one present!
In addition to showcasing every style of BAGGU bag, this inventive product video also displays each bag with a unique object inside, demonstrating the various applications for the videos.
We adore that the video also makes sure to identify each BAGGU product before it is displayed, allowing viewers to quickly select and check out their favorites on the website.
With a sidebar that enables viewers to add their favorite items to their basket and check out without ever leaving the video, this kind of video would be an incredibly successful shoppable video.
#7. Bentgo
Bentgo provides us with yet another example of an excellent product demo video on this list, demonstrating the practical applications for the various product types and sizes. The best part is that viewers may choose the finest solutions for their needs because size and portion information are included immediately alongside the movie.
Another video that would work really well as a shoppable video is this one. To make it even simpler for customers to buy the size or sizes they require, the business might post it on social media or include it on the website.
#8. Lego Life
LEGO is a popular children’s toy company that has been operating for more than 50 years. While it is incredibly well-known and most likely does not require a product film in the classic sense, the brand produced one for a new type of product: the LEGO Life app.
LEGO Life is essentially a social media platform dedicated solely to LEGOs. Its users can upload images of their projects, view what other customers have created, and more. An app like this is a terrific opportunity for a retail brand like LEGO to create an event.
#9. BarkBox
Even though BarkBox’s product video is only 15 seconds long, it’s a fantastic illustration of how you can get your point across in very little time. It is an adorable video of an ecstatic puppy has been used by the firm in front of large, bold letters that describe their goods.
This short video is really effective and easy to understand because it has a clear call to action. It’s the ideal illustration of how attention may be captured without a long video.
#10. Vittorio
Vintorio’s product demonstration video excels in showing the difference between the outcome with and without its wine aerator. The product’s main characteristics and the reasons behind its rapid and efficient performance are also demonstrated in the video.
For interested buyers to purchase and quickly understand how to use the aerator pourer, the video also explains how to clean, store, and assemble the device. The most effective product demo videos make it simple to grasp how their products operate.
#11. Solo Stove
The Solo Stove product film demonstrates the efficacy of employing live-action video footage to present a lifestyle angle. A group of friends setting up their Solo Stove for a fun-filled night on the beach was captured on camera by the brand.
Using live-action footage to highlight how your product may enhance your customers’ lives can help you create engaging product films that captivate viewers and transport them to the scene being filmed.
#12. Le Creuset
A new collection or product launch can also be effectively announced with the help of product videos. In keeping with this strategy, Le Creuset uses a video to introduce their L’Amour collection in time for Valentine’s Day.
The remarkably basic video incorporates a heart pattern onto still images of the cookware with the use of an animation technique. Even though it’s only 11 seconds long, it works well to advertise a unique product line.
#13. Therabody
The inner workings of the massager are demonstrated in this Therabody product video, which features X-ray footage. It asserts the superiority of your goods and creates social evidence by showcasing the gears and other components.
After that, it more closely resembles a product demo video showing off how it integrates with the Therabody app. Knowing everything up front will enable prospective buyers to decide if this is the right product for them.
#14. The Nintendo Switch
Even though Nintendo is a well-known game system on its own, it nevertheless uses product videos to advertise new releases. They demonstrate the various games that may be played, and the various ways the system functions, in this video.
They’re employing a lifestyle strategy, showing users of the system having a terrific time. People who are drawn to a similar lifestyle will find this appealing, which will make them want to buy their product.
#15. Intelligent Robot
The physical product is not as much of the focus of iRobot’s product film as it is a feature. A unique selling proposition (USP) in and of itself is mentioning that their product exclusively makes use of this feature.
A captivating product video is further enhanced by the background music in the video, which draws viewers in and captures their interest. The entire 15-second video is well put together by the text effects, which likewise match the pulse of the music.
How long should a product marketing video be?
A video should, in the opinion of 95% of viewers, not exceed two minutes in length. But based on the examples I provided, keeping it below 60 seconds works best.
Why video is king in marketing?
One helpful method for educating prospective customers about a product is video content. 94% of marketers claim that employing video content has improved consumers’ comprehension of a good or service, according to WYZOwl.
Conclusion
A product film demonstrates your product’s greatest attributes, its operation, and the reasons your target market needs—or even wants—it. But it can be intimidating to begin when you’re faced with a blank canvas.
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