I have been in the world of digital marketing long enough to understand the role keywords can play in helping your content get the visibility it deserves. And I must say, there has been quite a tremendous change, from basic keyword analysis to a bunch of tools in existence today. Regardless of the change, the ability to use the right keyword to achieve digital success still remains constant. And in that light, I am quite thrilled to introduce you to the best keyword research tools/services in Nigeria today.
These keyword research tools, which I am about to share with you after in-depth research, aren’t about just throwing some words onto a page and hoping for the best; rather, they will help you understand your audience and their needs and eventually deliver results. So stick around, and let’s get into the details.
Key Takeaway:
- Effective keyword research is essential for successful digital marketing strategies in Nigeria.
- Understand your audience and leverage diverse keyword types to enhance online visibility.
- Utilize advanced keyword research tools to uncover new opportunities and monitor performance.
- Adapt your strategy to evolving trends and user behavior for continued success in the competitive online landscape of Nigeria.
Understanding Keyword Research in Nigeria
It’s safe to believe that anyone who is well-versed in SEO should know what keyword research means. But for references, keyword research is the process of finding out what words and phrases people use to look for things online. Let’s assume you run a restaurant in Nigeria and you are widely known for selling continental dishes, Some keywords that people searching for your business might use are “Nigerian restaurant,” “continental dishes,” or “jollof rice.” Therefore, doing keyword research can help you find and use these keywords in any content you dish out. Hence, it is more likely that your website will show up higher in search engine results when people search for those keywords.
keyword research is an integral part of SEO because it helps you determine who your target audience is, what they are looking for and how to tailor that exact need to your content. Employing all of these functions will naturally attract more people to discover you or your business and eventually become customers or clients. I have successfully jogged your memory, now let’s move on to the main course of this guide. But before that, this checklist includes essential steps that you should follow when conducting keyword research:
Types of Keywords
Even with the definition that I gave above, it might interest you to know that this keyword we keep talking about comes in different types and variations. And to run an effective keyword research with the tools and services below, you need to be well conversant with the differents kinds and how its been applied. The three types include:
#1. Short-tail keywords
These are either one or two words that covers a wide range of topic one can rank for. “Nigerian music” and “Nigerian food” are a good example of short-tail keyword and they are commonly searched for a lot. Thereby having lots of competition and making it tough to rank for.
#2. Long-tail keywords
These keywords are usually phrases with three or more words. They don’t have much competition thereby making it easy to rank for them when used. “Best Nigerian restaurants in Lagos” or “traditional Nigerian music festivals” are some examples.
#3. Location-specific keywords
This last kind is one that focuses on a specific geographic location. For example, location-specific keywords include “best Nigerian restaurants in Lagos” or “best places to visit in Abuja.” Using this type of keyword can help a business draw its local target audience to a business.
What are Keyword Research Services?
Just like we have discussed keyword research, the personnel responsible for offering keyword research services is what this term is basically about. For more context, keyword research services are professional offerings provided by individuals or companies to help businesses identify and analyze the most relevant keywords for their online content, websites, or digital marketing campaigns.
These personnel take their time to fully understand your industry, perform proper research, and help you come up with words that can help you get hold of your customers faster and more efficiently. I have taken my time to research the most efficient ones out of the thousand options out there, just to help you make the right decisions faster.
Top 10 Keyword Research Service Tools in 2024
Here are the top keyword research services to look out for in Nigeria:. It is good to keep in mind that the effectiveness of some of these tools might depreciate with time, so it is also best to do a little research or test run before deciding on which to go for:
#1. Google Keyword Planner
This tool is provided by Google itself as part of its Google Ads platform. It was formally called the Google Keyword Tool, and it is recognised as a free keyword research tool for SEO. This chef’s kiss isn’t just an SEO tool, you know; you can also use it to source untapped keywords for your SEO content. How exciting!
To start with the Google Adwords keyword planner tool, you need to access the website, and then enter your primary service or product keyword. Remember that the aim over here is to discover untapped keywords that will produce a good global search volume for your content. You will also have the luxury of choosing from different ranking ideas. All these steps will make sense once you try this keyword research service.
#2. Ahref
This is one of the most popular keyword research services and SEO tool that specialize in offering numerous features just to help users like yourself grow outstanding online visibility and performance in SEO.
Ahref also goes out of its way to offer keyword data like search traffic, keyword difficulty, and keyword ideas based on the content of your competition’s. If you want to learn more about it, you can visit their website.
#3. Keywordtool
Most of the keyword research services I have listed on this guide are free and that includes keyword tool. This tool utilises Google Autocomplete to create unlimited relevant long-tail keyword for any niche. For this keyword search to be successful, the Google Autocomplete puts many factors into consideration, including how often previous users were searching for a particular search term.
Just as it has a free version, it is also available in a paid version as well and its up to you as the user to find and utilise the keywords either for content creation, SEO, or other services your business might need a keyword for. You can check them out to know more.
#4. Ubersuggest
If you are into content writing then you might be conversant with this tool. The purpose of this keyword research tool is to help users optimise their content. This free tool goes out of its way to provide additional information on a keyword including search volume, competitiveness, and cost per click (CPC), while letting you sort the results by geography.
If you are looking for keyword ideas then Ubersuggest might just be a perfect pick.
#5. SEMrush
Digital marketers looking to enhance their online visibility and optimize their digital strategies, including keyword search in Google Analytics, should hop on this keyword research tool. This tool provides you with keyword data like search traffic, keyword difficulty, and keyword ideas based on your competition’s content.
Did I forget to mention that SEMrush works hand in hand with a tool known as Keyword Magic Tool, to locate and provide you long tail keywords.
#6. Moz Keyword Explorer
You know this particular keyword tool is way special to me and a little different from other tools I have used, I will tell you why. First and foremost, its fancy! They really took their time and performed enough magic to create the interface to be very pleasing, easy to navigate and modern.
There is also this popular speculation that Moz is 95% accurate, which is quite good for your online visibility. They offer a free plan, which I call a “testing phase” cause its just two queries per day, and then a paid plan that can allow you explore all of its benefits.
#7. KW Finder
From my experience with KW Finder, their search result is good to go especially if you invest more time in manually adding in filters like negative keywords and additional keywords you do want to include.
KW Finder also keeps track of your search while showing you keyword suggestions, how they’re trending over time, the number of searches, CPC, and difficulty level. It does this all effectively and neatly. You should try this out because this tool is totally free, you don’t have to pay a dime!
#8. Yoast Suggest
If you are also into something free, you can as well try Yoast Suggest. Might not be as detailed as the tools I have mentioned above, but it’s decent enough and you will be able to get one or two out of this tool especially if you know how to navigate it.
#9. SpyFu
This next tool known as, SpyFu is an SEO and competitive intelligence tool that focuses on providing insights into competitors’ online strategies, allowing digital marketers and businesses to optimize their own campaigns.
It also provides comprehensive keyword insights, including search volume, CPC, and historical performance while aiding in efficient organization and management of keyword lists for SEO and PPC optimization.
#10. SERPstat
This tool, SERPstat is an all-in-one SEO platform that provides a variety of tools and features to assist digital marketers, SEO professionals, and website owners, like yourself, in optimizing their online presence and visibility, including keyword search in Google Analytics. You can access their website and get to know more about them.
Why is Keyword Research Services Important for Business
Once you understand the importance of employing a keyword research service in your business, then you will be able to employ the best out of the rest. It has outstanding importance that should not be overlooked for any reason. Here are some reasons you need them:
- Competitive Analysis: If you run a business,, I assume you know what it means to be ahead of your competitors in your niche, that same process applies when using a keyword. Employing a keyword research service will help you track your competitors, know the terms they are after and plan on how to get ahead.
- Search Engine Optimization (SEO): SEO has everything to do with your keyword research. Once you discover and optimise the right keyword, your content will have a wide visibility and in turn attract organic traffic.
- Understanding Audience: Applying keyword research services into your business and content can help you track out your main target audience. This can happen by analysing search queries and getting information into customer intent. You can also empoy the result into your ads since you already know who your target audience is and how to reach them.
- Content Strategy: Effective keyword research is essential for developing a targeted content strategy. This function helps business like yours create relevant content directly directed to the needs of your audience.
- PPC Advertising: If your business benefits from per-per-click advertising, then you need to take keyword research serious. This will ensure that your ads are targeted towards the right audience.
Future Trends in Keyword Research Services
Some future trends, that are already here and one might encounter through keyword research services in the future include:
- Voice Search Optimization: With the rise of virtual assistants and smart speakers, voice search is becoming more popular and rampant. Keyword research services needs to level up to the conversational nature of voice queries.
- Semantic Search and Intent Analysis: Search engines are increasingly focusing on understanding user intent and context. Keyword research services are expected to evolve towards identifying not just keywords but also the intent behind them. And semantic search does a better work at this.
Conclusion
There you go! I believe I have done enough justice to this guide. Picking the best keyword research tools or services won’t be much of a hassle anymore.
These keyword research tools should make it easier to create a list of useful search terms for your content and online visibility. Just make sure you use the right keyword in the right way to enable you drive the right traffic to your website.
Let me know if there are other free keyword research tools you have used for your business. Shalom!
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