When Twitter was first introduced, it was merely a way for friends to interact and exchange brief comments. Well, those times are in the past now. Twitter has developed into a potent tool for marketers, companies, and anyone else trying to learn more about the digital world. And Twitter Analytics is at the center of this change. I’ll go over what Twitter Analytics is, how to use it, and why it’s a crucial tool for anyone who takes social media seriously in this in-depth guide.
Key Takeaways
- Twitter Analytics provides a wealth of data on tweet performance, audience demographics, and content effectiveness, making it essential for understanding how your content resonates with your audience.
- Monitoring metrics like follower growth, impressions, and engagement rates over time can help you track your Twitter account’s progress and refine your content strategy.
- You can identify successful content and use this information to guide future posts and maximize audience interaction, by analyzing which tweets receive the most engagement.
- Understanding your audience’s demographics, interests, and behaviors through Twitter Analytics allows you to create more targeted and engaging content that better meets their needs.
- While Twitter’s native analytics offer valuable insights, combining them with third-party tools like Brand24 or Sprout Social can provide a more comprehensive analysis of your Twitter performance, helping to optimize your social media strategy further.
What is Twitter Analytics?
Analytics Twitter is a function within Twitter that gives users a plethora of information regarding the operation of their account. Twitter Analytics provides you with an exclusive look at audience demographics, engagement rates, and tweet impressions, allowing you to gauge whether the effectiveness of your content resonates with your audiences.
Initially, my only goal when using Twitter for my brand was to increase the number of people following me. But as the numbers grew, I saw that success wasn’t determined by having followers alone. Engagement was what mattered most: were people responding to my tweets? Did they share my content? Twitter analytics enabled me to see the wider picture.
Twitter Analytics provides information on:
- Tweet Performance: View the impressions, interactions, and engagement rate for each tweet.
- Audience Insights: Learn more about the locations, interests, and demographics of your audience.
- Content Insights: Recognize the kinds of content that appeal most to your target audience.
Benefits of Tracking X (Twitter) Analytics
So what are the benefits of tracking Twitter analytics? Simply put, tracking analytics on Twitter can assist you:
#1. Track your Twitter growth.
Monitor the Followers’ metrics to track follower growth patterns over time. The Followers metrics show the total number of followers as well as how they have evolved over time. In addition, if you go down to the Analytics dashboard, you will see the total number of new followers month after month.
On the other hand, if you want to track follower growth in a more complex manner, you can take advantage of free third-party tools. For example, via Audiense Connect, you can see extensive Twitter statistics. There are the following metrics available: comprehensive follower growth graph, recent numbers of followers and unfollows, audience demographics, and many more.
#2. Identify the content your audience likes the most.
X (Twitter) analytics provides precise information about each of your tweets. These analytics assist you in identifying content that drives engagement and resonates with your target audience. To do this, look at numerous metrics connected to your tweets’ performance over period of time in a chart format:
- Impressions are the number of times users saw a tweet on Twitter.
- Engagements are the total number of times a user interacts with a tweet (including links, retweets, replies, followers, and likes).
- Engagement rates are the number of engagements divided by the total number of impressions.
Click on a specific tweet to open the “Tweet Activity” box containing more granular performance data. Aside from obtaining basic information, you can compare performance metrics for different tweets. This allows you to identify what generates the most impressions and community engagements.
However, if the metrics are not satisfactory, consider modifying your plan. Conduct topic ideation research to generate fresh content ideas and attract larger audiences. You can look at hashtags, keywords, and mentions relevant to your preferred topic. Most importantly, this research will assist you in determining whether the topic is popular and identify existing contributors and conversations about it.
#3. Twitter audience analysis
The content you provide should add value and encourage community interaction. The better you analyze Twitter audience, the more you understand your audience, and the better content you create. As a result, it is critical to understand your community thoroughly.
For example, by analyzing impressions and engagement rates, you may determine whether your community is active, loyal, and engaged. But that is only the tip of the iceberg. Who are they? How did they identify themselves in their bio? Which languages do they speak? What are their interests and topics of conversation that you could capitalize on?
Answering these questions allows you to put a face to the Twitter statistics. However, pure analytics will not provide the answers.
How to See Twitter Analytics
Twitter, also known as X Analytics, is a dashboard that displays real-time performance data for your tweets. It is a great tool for all users, indicating whether your content is resonating with your followers. How to see my Twitter Analytics so that you can view this data? This tool can be accessed in two ways, as described below:
Method 1:
- Sign in to your X account via a desktop or mobile browser.
- Open a new tab and paste one of the following links: analytics.x.com or analytics.twitter.com.
Method 2 (desktop-only):
- Use a desktop browser and navigate to X.
- Click More on the left-hand panel to open Ads.
- When you open Twitter Ads for the first time, the platform presents you two options for creating a Twitter campaign. Select Simple to proceed.
- Open the Analytics tab’s dropdown menu in the top panel and select Account Home.
How to See Impressions on Twitter:
The number of times a single tweet shows in a user’s feed and on the search results page is measured by Twitter impressions. When someone visits your profile page, this metric also records how many views your posts get. It provides you with an idea of how well-liked the post is on this social network.
But it doesn’t search for distinctive viewpoints. Stated differently, a single individual can potentially boost the number of impressions by viewing your posts more than once.
Here’s how to view Twitter impressions:
Method 1:
- Navigate to any feed in the desktop browser or the For You X timeline on the mobile app.
- Swipe right on the mobile app and select Profile from the side menu. In the quick navigation panel, click Profile if you’re using a desktop browser.
- Use the Posts or Replies tab to look up the tweet.
- You’ll see a graph icon along with a number beneath each tweet. This is the view count or tweet impressions.
- Tap the graph icon to get an overview of the tweet’s performance. You’ll see impressions, profile visits, detail expands, new followers, engagements, likes, replies, and reposts.
Method 2 (desktop or mobile browser only):
- Use a desktop or mobile browser to visit analytics.x.com or analytics.twitter.com.
- Impressions are featured in the 28-Day Summary section.
- In the top panel, select Tweets to see the dashboard for every post you’ve made. On this page, you can view your impressions metric over several dates by changing the summary’s date range.
Twitter Analytics Tools
Twitter analytics tools can give you insightful data about who you follow, what interests them, and how they engage with your tweets. Also, Twitter analytics tools can also be used to assess ROI and track the success of your Twitter campaigns.
Although there are a lot of Twitter analytics tools available, I’ve put together a list of the top 8 for you. They will assist you in maximizing the effects of your Twitter marketing plan. Feel free to mix two or more Twitter analytics tools to get the most beneficial data; you might find that a combination of these tools is the most beneficial.
#1. Brand24
Get a free 14-day trial. Individual plan costs $79.
Brand24 is a social listening platform that provides comprehensive Twitter analytics. One of the most powerful advantages of analytics is the ability to track hashtag performance. It allows you to keep up with intriguing conversations and communities while also precisely assessing the reach of your Twitter marketing initiatives and tracking interaction.
Brand24 will calculate the influence score based on the combined data to assist you in identifying the best Twitter influencer for your next Twitter influencer marketing campaign.
The tool will also provide a list of popular hashtags to help you expand your reach even further. Brand24 is the tool of choice for running influencer marketing and other social media marketing campaigns.
#2. Twitter Analytics
Native Twitter Analytics is a free tool for those just starting out in the digital world. It provides several useful social analytics indicators that will help you improve your Twitter game, such as:
- Top Tweets,
- Top mentions,
- Impression,
- Engagement rates,
- Profile visits.
Unfortunately, native Twitter Analytics no longer provides demographic information. Best for beginners who don’t want to invest in a paid Twitter analytics tool, or in addition to premium tools.
#3. Sprout Social
Free 30-day trial. The standard plan costs $249 per user/month.
An exhaustive list of social listening tools would be incomplete without including Sprout Social! Among the most often used social media marketing tools accessible is this one. You could quickly show the C-suite Sprout Social’s comprehensive reports and insights. This Twitter analytics tool will assist you in:
- Find the best-performing posts,
- Identify the topics that are discussed most frequently about your brand.
- Discover fresh discussion points to increase engagement on your Twitter account.
- Sprout gathers historical data for your social network accounts.
Among all the features, scheduling holds the utmost significance. You can have a clear picture of your marketing activities with a common publishing calendar. Everything is in one place for you. The tool allows you to prepare competitors’ reports. Best for a company that needs to deliver reports to its C-class management and is looking for a robust social media management platform.
#4. Tweet Binder
The standard plan costs $79 per user/month.
Tweet Binder provides event-specific services, such as building a social media wall complete with a moderator suite in addition to Twitter analytics. Additionally, historical data from Twitter and hashtag monitoring are available to you.
Also, it suggests influencer accounts based on compatibility with your influencer marketing strategy. You can generate a free report using hashtags, @mentions, or keywords if you’d like to try Tweet Binder. For inexperienced marketing managers, it’s a great approach to understand how Twitter can help your successful Twitter marketing!
#5. Hootsuite
Free 30-day trial. The standard plan costs $49 per month.
Hootsuite is a must-have for every listicle social media analytics app! The industry titan serves mostly as a solution for groups working together on campaigns via various social media platforms. And that’s only the very beginning! You can control the output of your group and safeguard your accounts against fraud. Good for teams who need a comprehensive app that can manage several projects at once.
#6. SocialPilot
Free 14-day trial. The standard plan costs $170 per month.
With the use of this Twitter analytics tool, users can gain insightful knowledge about their Twitter activity, including specifics on who is mentioning them, what they’re saying, and how frequently. With this knowledge, companies might modify their approach to engage with Twitter users better.
In addition, SocialPilot provides a variety of other capabilities to assist businesses in growing their Twitter following and tracking their progress.
#7. Twitonomy
Twitonomy has a free edition, and subscription plans start at $19 per month.
Twitonomy’s main advantage is its ease of usage. All you have to do is sign in with your Twitter account, and voilà! The world of Twitter analytics is your oyster. One of Twitonomy’s most useful features is the ability to compare two Twitter accounts. You may effortlessly monitor your competitors’ accounts.
Furthermore, you may monitor Twitter performance using predetermined keywords and do a thorough study of any Twitter account. Best for a small brand that needs Twitter analytics data from more than one account.
#8. Tweepsmap
It is available for free, with a subscription plan starting at $7 per month.
Tweepsmap is a free Twitter analytics app that gives useful information about Twitter usage and engagement. Tweepsmap helps users enhance their Twitter tactics by tracking account growth, followers, and tweets. Also, Tweepsmap also offers thorough mapping and analysis of Twitter followers, allowing users to better understand their audience and tailor their content accordingly.
How to Use Twitter Analytics to Improve Your Strategy
Having access to data is one thing; understanding how to use it is another. Here’s how Twitter Analytics can help you better your social media strategy.
- Identify your best content: Twitter Analytics allows you to easily discover which tweets are doing the best. Examine the tweets that received the most engagement and consider why they were successful. Was it the content? What time was the post made? What are the hashtags? Use this information to help you plan future postings.
- Understand your target audience: One of Twitter Analytics’ most significant features is its audience insights. Understanding your audience—where they are from, and what they are interested in—allows you to personalize your content to better meet their demands.
- Track your growth over time: Twitter Analytics allows you to see how your account has grown over time. Monitoring your follower count, tweet impressions, and engagement rates allows you to observe how your account is evolving and make data-driven decisions to maintain its growth.
Our Twitter Analytics Checklist will guide you through the process of accessing and using this valuable tool, helping you gain insights into your audience, improve engagement, and track your performance.
What is the purpose of Twitter analytics?
Twitter analytics tracks your post and profile performance over time. It allows you to track analytics like impressions, engagements, profile visits, mentions, and follower growth. To access your Tweet analytics, you must be logged in and have analytics enabled.
What is long-term Twitter analytics?
Twitter Analytics allows you to track individual tweet performance while also providing a broader snapshot of how your account has grown over time. This allows you to analyze and identify high-impact times associated with specific strategies, campaigns, or content types.
How accurate is Twitter analytics?
Twitter analytics is particularly accurate because it relies on data obtained straight from Twitter’s servers. It provides an accurate measurement of your account’s engagement, reach, and growth data.
Conclusion
Twitter Analytics is a useful app that can help you gain vital information about your Twitter activity. Understanding your audience, refining your content, and tracking your performance can all help you enhance your overall social media strategy. So what are you waiting for? Start looking into Twitter Analytics today to maximize the potential of your Twitter account!
Do you have any questions regarding Twitter Analytics? Share feedback in the comments section.
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