7 Must-Try Paid Media Services for Businesses

As a business owner in the vast ocean of the business world, your goal is to probably reach the treasure island of business success, but you are surrounded by countless other businesses fighting for the same destination. How can you ensure your business stands out and reaches its goal? The simple truth is that the answer lies in making use of paid media services, which will guide customers to your business and help you stand out.

Whether you are looking just to get started while promoting your message or you are trying to optimize returns, paid media service agencies will help to drive paid media services for business or offers. In this article, we will delve into the types of paid media services, paid media agencies, and their benefits.

What Is Paid Media?

Paid media is a form of digital advertising that includes sponsored content to promote a brand’s product or services. It is a part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences.

A paid media strategy offers a highly effective chance for businesses to create brand exposure and awareness in a short period of time. As an essential component of a digital strategy, it acts as a channel and real estate that carries the brand message and promotes the brand.

Pedia media service agencies analyze, identify, understand, and reach the right audience at the right time using multi-media channel strategies throughout the custom journey. Paid media services can be an effective opportunity to expand your brand reach, get more clicks and generate more traffic.

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Key Points

Paid media services drive brand exposure efficiently through targeted purchases

Differentiating between earned, owned and paid media is crucial for an effective marketing strategy

Various paid media services offer versatile options for expanding brand awareness and reaching the target audience.

Types of Paid Media Services

The following are the different types of paid media services in Nigeria that can improve your brand awareness and reach your target audience. They include

#1. Amazon Advertising

Amazon advertising can help you excel at maximizing your visibility and sales on the world’s largest online marketplace. Using Amazon’s robust advertising platform, paid media agencies can craft strategic campaigns to meet their client’s goals. Whether they are increasing visibility, sales, or brand awareness. They can offer conversion-driven ad placement across Amazon searches, product listings, and properties.

Paid media service agencies can develop a campaign strategy designed to target your best location, both on and off Amazon. Amazon is one of the world’s largest e-commerce platforms that helps you reach potential clients at practically every stage of their purchase journey.

Amazon is a paid medium because whenever someone clicks on your ad or purchases your product, you, the advertiser, will have to pay Amazon. The amount you pay depends on various factors, such as how competitive the market is for the keyword you are bidding for.

Here, social media platforms such as Twitter, Facebook, Instagram and LinkedIn are used by paid media service agencies to help their clients reach target audiences. This can be used to drive visibility, engagements and conversions. Social media advertising creates entertaining, informative touchpoints to keep your brand on top.

You need to ensure your social media marketing campaigns are designed to target your most lucrative audiences. Your paid media service agency can narrow your focus to your most strategically significant audience and help you design enticing, creative content to draw attention to where they’ve spent most time online. It’s just a great way to target customers who are already using these sites on a regular basis. Your right audience can be identified and a compelling ad can be created to increase engagement with your brand and traffic to your website, increasing both awareness and leads.

For example: once you sign up for Facebook Ads Manager, you can create and execute ad campaigns. Simply create a new campaign, select your objective, budget, audience, and creativity and you are good to go. You can also run these ads on Instagram if your account is connected and set up.

#3. Display Advertising

This can also be called banner ads or web ads. They are visual, image-based ads that show up on websites for a limited period and lead the user to the advertiser’s site or a specific landing page. It is mostly recognised as pop-ups, wallpaper ads, banners, and video ads. They are affordable on a cost-per-click basis and are an excellent way to increase brand awareness and visibility. Boosting your new traffic and leveraging brand awareness within those demographics are two ways to achieve your goal. Display ads can be an effective method to capture both, driving conversions along the way.

As an advertiser, it’s important to be in front of your prospective customers at all stages of their journey., including the websites they visit on a daily basis. A good paid media service agency will use programmatic algorithms to run the most effective ads on the best placement to the most targeted customers at the right time, without all of the manual optimisation and time that would be involved

The performance of this ad is recorded based on the number of clicks that come through to the targeted landing page from the publisher’s site divided by the number of ad impressions.

#4. Pay Per Click

It’s a paid search that charges advertisers for each click a promoted result receives. Since most search engine users don’t tend to look beyond the first few hits, let alone look beyond the first results page, they can be effective in boosting awareness and driving traffic to your site.

It is the best type of media because it always places your brand where most of your target audience is likely to see it. Leveraging paid search allows you to achieve the top-of-page position you crave while edging out larger brands for the space. When you get a good paid media service agency, they should address your cost per click, optimize your click-through rate and even help you ensure the leads you gather are likely to be loyal to you.

To effectively use PPC, you have to first find a relevant keyword and ensure a bid amount that is reasonable enough not to negatively impact on your return on investment. It is different from pay-per-impression (PPI), where your ads are charged each time your ad is displayed on a site. When executed correctly, your PPC can guarantee that you pay for a high-value customer with a good chance of conversion.

When a user searches for a keyword on Google that has been bid on, she will see the PPC ads followed by organic results on Google’s search engine results page.

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#5. Programmatic Advertising

Through real-time bidding and intelligent algorithms, you can identify the most relevant ad placements to ensure your message reaches potential customers across a vast network of websites and apps. Your programmatic campaign can be planned at the user level, supported by customer journey mapping and full-funnel optimisation. It enhances performance with predictive targeting, segmentation of the audience and internet-based messaging.

This highly versatile method of automating the advertising process allows you to engage your best prospects with display ads personalized to them.

Let’s assume you own a pizzeria in your city and you want to increase your sales. Then you decided to go with programmatic advertising. You should keep in mind that your advertising goal is to sell more pizzas to those who enjoy pizza. You can go ahead and target those who have searched for pizza online before. Create eye-catching and mouth-watering ads to get their attention. You then bid for your ad and when it ends up being chosen, it will be displayed on the websites those people are using, thereby increasing your sales.

#6. Paid Search

With experience, a good paid media service agency will create strategies to maximize the effectiveness of Google Ads campaigns, drive targeted traffic, and deliver tangible results. From keyword research to compelling ad copy creation, they can ensure every aspect of the campaign is optimized for success.

They can work as a team to ensure your Google Analytics and Google Ads accounts are properly connected for the best possible data. They can target specific audiences to drive your business and help you optimize your landing pages and content so users can take action.

If your brand is e-commerce-centric, you need your products to be featured at the top of Google’s search engine results page, or SERP. However, getting there often isn’t as simple as we think. Instead, creating an effective strategy and Google shopping campaign is crucial to staying with the web’s most well-known brands.

Paid search services that can be optimized include:

Google ads
Microsoft advertising
Audience targeting
Land page optimisation + testing
Google Analytics + Google Ads integration
Reporting through Google Data Studio
Ad copy
Keyword targeting

#7. Remarketing and Retargeting

No matter how excellent your brand reputation, products and services are, a concerning number of clicks are sliding through the cracks. You can re-engage potential customers who previously viewed your website but failed to make the conversion with remarketing and retargeting. This can also work on old-time customers who have not recently purchased or purchased just once.

Using the example of the pizzeria above, you want to engage your customers who have previously shown interest, clicked on your websites or even bought from you. You decided to use remarketing and retargeting. First of all, complete the emails of those customers and send out personalized email campaigns to them. You can go as far as offering discounts, sharing new pizza flavors and reminding them about their previous order. This increases the chances of getting your customers back and building customer loyalty and sales.

Paid Media Service Agencies

The following are paid media service agencies that can be patronized by Nigerians as well as non-Nigerians. They include

#1. IDX

The delivery of custom performance-based paid media services measured against true business outcomes. They can help you reach prospects and build connected audiences. They identify, analyze, understand, and reach the right audience at the right time using multi-media channel strategies throughout the customer journey. Whether you are looking to just get started promoting a message or trying to optimize return, they help to drive media performance from the start.

Their partnerships with leading advertising platforms give you access to cutting-edge programmes and features mixed with strategies that drive business performance. Offer services such as search advertising, social media advertising, programmatic advertising, Amazon advertising, ad content and creative, report and analytics, display advertising, as well as remarketing ad management.

#2. Trone

They specialize in paid media services to maximize your brand sources online, from precision targeted paid service advertising on Google ads to strategic paid social media markets across platforms like Facebook, Instagram, and LinkedIn. They ensure your campaign’s deliverables deliver measurable results. With a focus on ROI excellence, they empower your business to thrive in the digital landscape. They offer paid media services like paid social advertising, including Google ADS, paid social media advertising, Amazon advertising, and media buying and placements.

#3. Vizion

They believe that cookie-cutter treatment is simply not sufficient to take your business to the next level; they provide comprehensive data-driven paid advertising services fully customized around your unique business. Like all other companies with a digital marketing strategy, your paid media marketing campaign should be designed to precisely target your prospects and deliver valuable content to them, and Vizion has its own way of doing that. Their highly skilled team of experts has years of experience in all fields of paid media and digital marketing and they work together to combine their expertise and deliver the best results for your business. When you work with them, you have access to a full suite of marketing services, ensuring you can most effectively capture the interests of your audience, generate leads, and guide them along the path to conversion.

#4. Marcel Digital

Marcel Digital is a Google premium paid media. Their paid media experts utilize the latest paid search technology, best practices, optimisations, and testing techniques to produce the most return on investment.

Their paid media experts lower your costs and increase revenue through rigorous keyboard research, extensive audience targeting, continuous ad and landing page testing, in-depth competitor research, ongoing reports, and campaign optimisation. They are not only certified in Google ADS and Microsoft advertising; they are also certified in Google Analytics, Google Tag Manager, and Google Data Studio to ensure they think more holistically about strategy and the visibility of results.

They handle operating media in-house and never outsource. From research to campaign optimisation, testing to measurement, and reporting to ongoing strategy, their paid media team will cover all aspects of your campaign to ensure they are producing results and keeping you up-to-date on the opportunities. With YouTube advertising, you can drive more OI and return on ad spend through your video advertising efforts.

Benefits of Paid Media Services for Your Business in Nigeria

It may seem like the best way to push your business is through earned or owned media, but that’s not always true. It doesn’t take much for paid media to take your place. Paid media with specific demographics means you can expect your paid media campaigns to have more actions over time.

It reaches your audience that wouldn’t have found you via online marketing methods, thereby helping you get more exposure. If you want to stay fresh in the minds of your customers, there is no better way than to ensure that you are where they visit each day.

This allows you to boost your name recognition and foster relationships by giving your demographic exactly what they are looking for. This very targeted form of paid media service advertising allows for targeting a wider audience, consistently delivering messages to them, driving higher engagements on website traffic, controlling democratic budgets, and tracking the ROI.

You can target an audience based on their interests, behaviors, demographics, and even their purchase history. Paid media channels like Google ADS and Facebook ADS can help you rank higher in such Indian resort species and increase your reach on social media.

The Difference Between Earned, Owned and Paid Media

You should always keep in mind that there is a difference between the three. Combined earned, owned, and paid leads will help you attract, nurture, and close leads, but when does each one fit into the company’s strategy equation?

Yes, they all help to generate traffic and leads, but there are significant differences between them that will point out when they should be used for your company.

#1. Earned Media

In this type of media, there is organic publicity without purchasing ad space. It is also known as free media; it is a space or coverage your brand receives due to credibility, recognition, and word-of-mouth. This usually happens when your company offers the right services and products, good customer service, and is also fast and reliable. This leaves your customers with lots of positive comments and reviews about your company, increasing your chances of making good sales from referrals.

This includes press mentions, social media recognition, content distribution by influencers, and search rankings achieved through SEO. You can also facilitate earned media by helping journalists and content writers author their articles or by contributing your own thought leadership content to industry publications.

#2. Owned Media

This type of media is owned and operated on your business channels. It can be done on your websites, blogs, emails, forums, social media, etc. You have full control over modifying the ads as you go and the primary goal of content is to continue providing value to leads as they move down the funnel. These assets offer a more controlled but not overly profitable, company. You are in full control of your ads; you manage them just the way you want them and when you want them.

#3. Paid Media

Here, you are required to pay other sites to display your ad on their properties. It helps to target and reach new users. It can be done on social media, websites, blogs, publications, etc. Social media platforms such as Twitter, LinkedIn, Facebook and Instagram offer advertising options that can be leveraged to boost your exposure. Based on research, LinkedIn and Twitter are the most effective promotion platforms for our audience but similar strategies can also be used on Instagram and Facebook. It just depends on where your target audience is most active and engaged with your brand.

How Do I Start Paid Media?

Getting started with paid media advertising requires the following:

Set clear advertising goals
Identify and understand your target audience
Select the right advertising platforms
Create compelling ad copy and creative
Set a budget and bid strategy
Monitor and optimize your campaign’s

Does the Media Earn Money?

Media houses make money through direct payments and indirect payments. A direct payment is the money a consumer pays the media house in exchange for a good or service. This would be the payments from the customer for a newspaper, paying to call into a radio station or paying to receive cable.

Which Is More Effective Than Paid Media Advertising?

Content marketing can be more effective than paid media advertising in the long term because it builds a deeper relationship with the audience through valuable content, enhancing brand trust and loyalty, which are crucial for stunting business growth.

Conclusion

Now we’ve come to the last part of this article, which is the conclusion. As a business owner, if you want to target a specific demographic or reach a target audience, paid media service advertising plays an important role. Paid media advertising has a lot of advantages over most types of advertising used by business owners because it can use any form of advertising channel, including social media, videos, billboards, banners, and emails. Just name it! The best you can do for yourself is target agencies that offer the best-paid media services and use them.