Do you enjoy traveling? I do. If you are like me, then join me on this to find out some of the top popular travel influencers you can follow in 2024. Traveling can be fun if you enjoy visiting new places and various locations; and much better if, you make money while you do what you enjoy. In this article, I will be unveiling some of the most popular travel influencers you can follow on Instagram to learn about the various exciting locations in the world.
Key Points
- Travel influence has to do with creating outstanding content about the various places you have visited that stood out to you.
- Travel Influencers’ core objective is to let people know about their experiences, the exciting moments, sad moments, distressing moments, and all.
- One major aspect of the travel-influencing lifestyle is that travel influencers collaborate closely with brands.
- A travel influencer receives money or gets free products from sponsored posts, giveaways, affiliate marketing, and lots more.
- A travel influencer requires the skill to engage and develop relationships with a lot of people.
Understanding Travel Influencers
One of the best things social media has done for us is that you can use the various platforms to make money without having to do too much. You just have to know how to use a smartphone to access the internet. You have social media feeds as the main source of motivation for travel content. I am sure that when you stroll through your timeline, you see very attractive locations and you wish you could visit them.
Even if you don’t have the finances to visit the various places, by consuming these various travel vlogs you have this feeling of having visited these locations. You get introduced to various breathtaking locations around the globe, and when you see these places, you have the zeal to visit them.
You also learn about the different tribes that live in different parts of the world. Along with that, being a travel influencer can help you get paid trips to special places, which your fans can experience through you.
If you’re interested in learning all there is to know about travel influencers and want to be one yourself, you may also follow these people.
Travel Influencers Overview
To put it quite simply, travel influence has to do with creating outstanding content about the various places you have visited that stood out to you. These could be the favorite spots you discover while on a trip, dream destinations, and travel strategies.
Just like the usual influencers, a travel influencer requires the skill to engage and develop relationships with a lot of people. Their core objective is to let people know about their experiences, the exciting moments, sad moments, distressing moments, and all. They wish to encourage others to go out and experience their extraordinary adventures.
Instagram is the most used social media platform for travel influencers. Although some travel influencers use YouTube, blogs/vlogs, TikTok, Pinterest, and even Twitter, these are some of the most popular influencer platforms.
One major aspect of the travel-influencing lifestyle is that travel influencers collaborate closely with brands. They use their social media presence and word-of-mouth marketing skills and techniques to endorse and advertise a brand’s products, services, or location to motivate their supporters to take action.
They do this either through sponsored posts generated by the influencer to connect with their followers and develop exceptional, high-engagement content for the brands.
How To Become a Travel Influencer
So now you’d love to become a travel influencer, I can promise that this decision is one you’ll never regret because you will enjoy visiting new places. I will be showing some of the tips you can use that I used when I was starting as a new travel influencer. I started it just as a hobby and you can do the same and watch it grow.
Just like most travel influencers who began by blogging, and posting about their travel lifestyle, as you progress, you’d have to figure out how to monetize it. You must know that being a travel influencer requires hard work and commitment.
Taking visually appealing photos and movies is something you should prioritize. You will have to edit these pictures and videos. In addition to connecting with your audience and obtaining more followers, you must create blog content. So come with me as I unveil some of the strategies you can use to become a travel influencer and start earning massively.
Do Your Thing Without Copying Anyone and Create Content You Find Enjoyable
People who use various social media platforms can easily find out if you copied someone’s content and this would not be in your favor if they found you stole content.
Concentrate on what you love doing. Create your unique content on subjects that you’re most passionate about, and create your unique images videos, or writing style so you are different from other travel influencers.
Find and Develop Your Niche
There are chances for every type of traveler and niche. Whatever path you decide on will depend on what interests you and will also determine the businesses you eventually end up collaborating with.
Advertise Your Business
I would advise you to start advertising your brand immediately when you start your content creation. Creating the resources required will help you when you need to ultimately contact brands and invite press coverage.
This might entail a press tool, a work portfolio, and customer feedback or reviews. I would also advise you to collaborate with current trending influencers to create brand awareness.
Compare Earning Opportunities
Some of the perks of being a travel influencer are that you can receive money or get free products from sponsored posts, giveaways, affiliate marketing, and lots more. Some of the richest travel influencers earn over $1 million each year. As with any job or industry, earnings are determined by different factors and can differ greatly between influencers.
More so, I just want to say that there’s no one particular technique to build followers. Travel influencers have unique ways they connect with their followers, create content creation schedules, and also brand work differently.
So even you can become a travel influencer if that is what you set your mind to. So just concentrate and with hard work and overtime, you start to see the results.
13 Instagram Travel Influencers
#1. Murad Osmann
One of the best travel influencers around the globe is Murad Osmann. He has a score of 96 from the influencer marketing platform Klear. One thing that he is known for is his campaign titled “Follow Me,” which he started in Barcelona in 2011.
Murad Osmann has about 4.5 million followers on Instagram. He has successfully captured several dream locations around the world.
#2. Nataly Osmann
Another remarkable person on our list is Nataly Osmann. This individual is one of the most popular travel influencers in the world. She is a blogger, model and YouTuber. She has some amazing fashion partnerships with the likes of Dior, Prada, Miu Miu, and lots more.
She’s well known for posting outstanding modeling pictures on fashion and other travel lifestyles on her Instagram handle. It shouldn’t be a surprise that she has appeared in fashion magazines like Vogue. That’s to say how amazing she is and these are just a few of them.
#3. Brooke Saward
This travel influencer has a website known as “World Wanderlust”. She is considered a very big person in this field and she is from Australia.
She has 523 thousand followers on Instagram. So make sure you check her out to see some of her blog posts today.
#4. Louis Cole
Louis Cole is a famous YouTuber with over 2 million followers on YouTube. He is very well known for always updating his followers daily on his YouTube channel, FunForLouis.
His YouTube channel is a documentation of his life as well as the various adventures he has been on all over the world.
#5. Chris Burkard
This is another amazing travel influencer you should check out today. He is an amazing American photographer and artist who lives in the California Central Coast region.
Chris Burkard takes snapshots of landscape, lifestyle, surf, outdoor, and travel activities. These are the contents that he posts on his Instagram handle.
This travel influencer uses natural lighting to capture humanizing periods. He has approximately 2.6 million followers on Instagram.
#6. Kiersten Rich
This travel influencer has over 5989 thousand Instagram followers, and she is a famous travel influencer. Her campaign is called ” Blonde Abroad”.
Kiersten Rich documents her travel adventures on her blog and she posts videos about these trips on her YouTube channel titled “Blonde Abroad.”. In addition to this several people enjoy what she does and that’s why she has many engagements on her various social media platforms.
#7. The Bucket List Family
If you have not heard about the other travel influencers we talked about early on in this article, I am very sure you must have heard of this particular travel influencer.
This travel influencer started traveling and documenting the process in 2015. It started with Garret, his wife Jessica, and their kids. They started a journey around the globe thinking the journey would last just for six months.
Fun enough, this family has continued to visit several destinations around the world for all these years and enjoys quality family time.
#8. Drew Binsky
This is another very popular travel influencer; he documents his adventures via vlogs and he has created a presence for himself. He has taken it upon himself to visit every country in the universe.
Just imagine how amazing that is! Imagine the different cultures, meals, and lifestyles. So amazing. Drew documents his adventures and trips using videos, pictures, and lots more, and shares these on all his social media channels.
#9. Matthew Kepnes
Matthew Kepnes was born in Boston and he engages in all forms of travel trips, ranging from solo adventures, and family trips down to destination guidebooks. He doesn’t spare any of them at all in his quest as a travel influencer.
It should not be surprising that he has quite an audience on his social media platforms. He has a lot of followers on Instagram and they are very engaged in his adventures.
Furthermore, he provides group tours, tips, and newsletters, and amazingly, he is also a New York Times bestselling author. These are just some of his few achievements as a travel influencer.
#10. Alexandra Baackes
Alexander Baackes is a Padi Divemaster and she is from New York. She enjoys doing yoga and she is also an AmbassaDiver, with underwater photographs that will take your breath away and also captivating.
Just imagine when you have a mermaid and a yoga warrior joined in one body, pretty exceptional right? She also invites women to come with her on her various trips and her campaign is known as Wander Women Retreats.
You will get to experience some of her favorite places with her. She also provides food while financing other locally owned, women-run companies.
#11. The Gee family
This travel influencer decided to embark on a trip around the world with his family after he had successfully sold his startup. This family has already visited 89 countries as a family and they are still traveling.
When you visit the Gee family on Instagram, you can discover some of the beautiful destination guides, complete with videos, accommodation suggestions,s, and activities.
If the nomadic lifestyle interests you, then you can visit this family’s social media handle to find out more about it.
#12. Sam Mcclendon
This travel influencer is a famous adventure travel influencer. Sam has lots of travel inspiration on her handle, as well as hotel details and cute holiday outfit inspo.
Furthermore, Sam Macclendon operates her own women’s travel resorts to bucket list destinations called “Scout Escapes”.
#13. Annie Jiang
This travel influencer enjoys exploring new locations and destinations, she makes them as aesthetically pleasing as possible.
Annie provides credible locations within your country as well as dream location tips and hotels you can stay at while you are on vacation. She also offers camera gear tips and travel-friendly gear.
Travel Influencers Salary
The amount travel influencers earn differs depending on several factors, such as their followers’ number, engagement rate, and the brand partnership they have gotten.
Basically, travel influencers with a large follower count can be paid between $500 and $10,000 for each sponsored post. Nevertheless, travel influencers with millions of followers can be paid lots more, and we have some of the most popular influencers earning funds from $25,000 for each post.
You must keep in mind that these amounts are subject to change and can vary because each travel influencer negotiates their own prices and fees based on their personal reach and impact in the travel industry.
How Much Do Top Travel Influencers Make?
Travel nano-influencers with about 1,000–5,000 followers can make about $10–$100 per post, while macro-influencers with more than 100,000 followers can make $5,000–$10,000 per post.
What Is a Travel Influencer?
A travel influencer is somebody who tours new locations and records his journey using blogs or vlogs.
These people are usually reached out to for brand partnerships and they earn their money either through sponsored posts or via the platform on which they share their documentaries.
Who Is the Biggest Travel Influencer?
MURAD OSMANN is one of the biggest travel influencers in the world and you can check out his handle, @MURADOSMANN, to find new places to explore today.
Who Is the Richest Travel Blogger?
The richest travel blogger is Matt Kepnes from Nomadic Matt and he earns over $1,000,000.
Tough sources of income and personal financial details make it difficult to determine the wealthiest travel blogger. The wealth of travel bloggers varies according to factors such as the size of their following and engagement rates, demonstrating how influencer revenue is fluid in the digital era.
Conclusion
I just provided you with some of the top travel influencers on Instagram in 2024, so if you are looking to promote your business or an event, then these are the people for you.
Related Articles
How To Build & Measure Brand Affinity: The Ultimate Guide to Fostering Lasting Connections
How to Set up Linktree on Instagram: The Ultimate Guide
Reference
