In a quickly changing dynamic business world, getting your message heard and having the proper perception of your brand may be a daunting task. That is where business journalists step in. Indeed, they can amplify your message and ensure that the intended audience receives it. But, with so many journalists out there, how do you choose which one to send a message to? This is exactly what this article is about. In this article, I clearly identified some of the top 2024 business journalists & everything you need to know relating to the business scene.
Whether you want to promote a new product or enhance your company’s visibility, these journalists with proven track records of excellence can help.
- One of the best ways to get your company noticed is to call on competent business journalists. This is true whether you want to increase investor interest, create new divisions, attract new clients, or boost your company’s profile.
- A successful business overview, which covers brand visibility, brand awareness, online presence, and so on, requires the participation of significant business journalists. Identify the best business journalists covering your industry, including their contracts, interests, and contact information.
- Business journalism is a rapidly evolving field, with new voices and emerging trends shaping the industry in 2024 and beyond.
- The top business journalists to watch in 2024 include a mix of established veterans and upcoming rookies, covering a wide range of topics from finance and economics to technology and sustainability.
Business Journalist
Business journalism is a field of journalism that tracks, records, analyzes, and interprets the business, economic, and financial actions and changes that occur in society. The topics cover the complete scope of all commercial operations relating to the economy.
This field of journalism publishes news and feature pieces on people, places, and business-related topics. Most newspapers, periodicals, radio, and television news shows have a business section. Detailed and in-depth business journalism may appear in newspapers, radio stations, and television channels dedicated solely to business and finance journalism.
In this context, what is a business journalist?
“Business journalists” are journalists that cover the business area. Getting knowledge about current events that are relevant to the business is their primary responsibility. They may also cover business-related procedures, patterns, outcomes, and significant figures, and they may distribute their work via all mass media.
Business journalism, though most common in most developed countries, has little or no role in underdeveloped countries. However, this leaves citizens in a very minimal position both at home and abroad.
Top Business Journalist
Step into this subsection with me as I introduce the top business journalists who shape the business landscape and drive the narrative. From influential reporters to expert analysts, these voices matter. They spark meaningful discussions, uncover hidden trends, and inspire action.
Get ready to connect with the elite of the business journalism field, the ones who:
Break news and make headlines!
Ask tough questions and seek the truth!
Share insights and spark ideas!
Shape opinions and influence decisions!
Join me as I delve into the world of top business journalists, and discover the power of their stories, their expertise, and their impact.”
#1. Alyson Shontell, Editor-in-Chief and CCO, Fortune
Twitter (X) handle: Alyson Shontell (@ajs) · X
Alyson Shontell became Business Insider’s sixth employee in July 2008, working as a sales planner before joining the editorial team in 2010. She became a start-up reporter and was the first to cover some of today’s leading Internet startups, such as Pinterest, Tinder, Instagram, Uber, and Snap.
Shontell advanced to the position of Senior Correspondent before becoming Executive Editor of Business Insider. In 2016, she was named Editor-in-Chief, making her the youngest and only woman to lead a worldwide business journal. Then she departed Business Insider to become FORTUNE Magazine’s Editor-in-Chief and CCO.
#2. Biz Carson, a Businessperson, Venture Capitalist, and Protocol Reporter
Twitter (X): Biz Carson (@bizcarson) / X
Biz was a senior tech reporter in San Francisco who covered startups and venture capital.
Biz worked as an editorial fellow at Wired and the assistant managing editor at Gigaom before joining the Business Insider staff in 2015. She previously worked as a newspaper designer for Gannett in Phoenix.
#3. Owen Thomas, Senior Editor at Protocol
Twitter (X) =Owen Thomas (@owenthomas) · X
Owen Thomas is a blogger, journalist, and entrepreneur. He is the senior editor at Protocol and was previously the founding executive editor of The Daily Dot and former executive editor of VentureBeat.
Furthermore, he attended the University of Chicago and graduated in 1994. He began his career at Suck.com before moving on to the old technology magazine Business 2.0.
He was the managing editor of the Silicon Valley gossip website Valleywag before moving on to oversee NBC’s local site in the San Francisco Bay Area.
Thomas provides on-screen commentary in the film Revenge of the Electric Car.
In 2013, Thomas was designated ReadWrite’s editor-in-chief. He joined the San Francisco Chronicle as business editor in 2016 and will leave in 2021 to become senior editor at the tech news site Protocol.
#4. Jeff Beer, Staff Editor at Fast Company
Twitter (X): Jeff Beer (@jeffcbeer) / X
Jeff is a staff editor at Fast Company based in Toronto, where he writes on marketing, advertising, and brand creativity.
He is especially interested in stories about branding, technology, and culture, particularly when they cross.
#5. Brett LoGuirato, Senior Editor, Wharton School Press.
Twitter (X): Brett LoGiurato (@BrettLoGiurato)
Brett Lo Guirato, the former executive news editor at Business Insider, has stepped up his game over the years, directing coverage of the site’s politics, news, defense, and sports sections, as well as the front page, and acquiring and editing books for Wharton Digital Press. Lo Guirato leverages a decade of business journalism experience to drive publication strategy, provide readers with compelling content, and help authors in reaching an ever-expanding worldwide audience.
Business Journalist Jobs
If you are interested in a job related to Business Journalism, here are some popular related job searches with the most open positions.
#1. Environmental Journalist
Salary range: $36,000 to $79,000 per year
An often-used query for job search is “environmental journalist.” Most Environmental Journalists salaries range from $36,000 to $79,000 each year according to ZipRecruiter. Presently, there are few openings countrywide for Environmental Journalist job searches hiring now on ZipRecruiter.
Read about: EARNED MEDIA: Definition, Examples, and Best Practices
#2. Financial Journalist
Salary range for financial journalists: $36,000 to $79,000 annually
The majority of financial journalist salaries fall between the 25th and 75th percentiles, at $36,000 and $79,000 yearly, accordingly. As of right now, ZipRecruiter’s nationwide job search for Financial Journalists is not very active.
#3. Medical Journalism
Salary range: $36,000 to $79,000 per year
Medical Journalism is a common job search query. Most Medical Journalism salaries range from $36,000 to $79,000 each year. There currently sit very few openings countrywide for Medical Journalism job searches on ZipRecruiter.
#4. Journalist
Salaries range from $36,000 to $79,000 per year.
Journalists collect information and communicate it in written or spoken form, such as news reports, feature articles, or documentaries. Additionally, journalists may work for news organizations or as freelancers, reporting stories for pay. Journalists often specialize in a particular subject, such as art or politics. Others provide more generalized reporting, covering a wide range of news stories and topics as they unfold.
#5. Data Journalist
Salary range: $36,000-$79,000 per year
Data Journalist is a common job search query. According to ZipRecruiter, most salaries for Data Journalist jobs are between $36,000 and $79,000 annually. Presently, there are not many open positions nationwide for Data Journalist job searches hiring now on ZipRecruiter.
#6. IT/ Tech Journalist
Salaries range from $36,000 to $79,000 per year.
Tech Journalist is a common job search query. Most Tech Journalist salaries range from $36,000 to $79,000 per year. Take a look at the various open positions nationally for Tech Journalist job searches that are currently hiring on ZipRecruiter.
Business Journalist Salary
According to Glassdoor, the anticipated overall pay for a Business Journalist is $96,670 in the United States area, with a mean profit of $81,991. These numbers constitute the median, that is the midpoint of the degrees from their proprietary total pay estimate version, and are primarily based on salaries gotten from users. The anticipated extra pay is $14,679. Additional pay should consist of bonuses, commissions, tips, and profit sharing.
Businessjournalism.org also reported that the median salary for all business journalism professionals was $84,615, with managers and editors earning a median of $108,333. Female journalists reported a median pay of $15,477 less than their male counterparts.
A closer study reveals that a portion of the income discrepancy could be explained by survey respondents’ different levels of experience and age. Female respondents were 8.7 years younger than male respondents and had 6.4 fewer average years as business journalists. When respondents’ ages are taken into account, the gender salary difference for reporters under the age of 35 nearly disappears. However, for journalists aged 35 and up, the gender salary difference is far more pronounced.
What is Business in Journalism?
Business Journalism, sometimes called economic journalism, is a branch of journalism that involves reporting, writing, and editing news and features on businesses, finance, and the economy.
The sole aim of business journalism is to feed the public with reliable, timely, and useful information, which allows them to make wise decisions about their investments, financial planning, and other economic-related matters.
✍️Top takeaway
Business journalists report on a wide range of topics, including corporate earnings and stock market performance, as well as industry trends, economic indicators, and government regulations. They typically write for newspapers, magazines, websites, and other media outlets, and they may specialize in one industry or sector, such as technology, healthcare, or consumer items.
What is the Role of a Business Reporter?
A business reporter’s job is to collect, evaluate, and share news about business, finance, and the economy. They investigate and report on a wide range of topics, including corporate results, industry trends, economic indicators, government policies, and more.
Basically, business reporters help people make educated judgments regarding financial planning, investments, and other economic issues by keeping the public informed about the complicated world of business.
How Do You Become a Business Reporter?
Becoming a business reporter does not need any definite structure. Still, there are basic things required to know and have. Particularly, you must have a combo of education, experience, and skills.
- Education: Most business reporters hold a bachelor’s degree in journalism, communications, or a similar profession. Some may additionally have a degree in business, economics, or finance, which can help them gain a better understanding of the subjects they teach.
- Experience: Having experience in your field of discipline is a plus. Many business reporters begin as general assignment reporters and then advance to cover business and finance,
- Skills: Business reporters must have good writing, research, and analytical abilities, as well as a thorough understanding of business and money.
What is the Job Role of a Journalist?
Journalists conduct research, write, edit, and publish news stories, features, and articles. Their work appears on television and radio, as well as in magazines, journals, and newspapers, the majority of which are available in both print and online formats. Journalists write and compile news pieces that will appeal to their target audience.
Ehsan Sehgal said it in the perfect context and I quote him!
“What does mean a journalist?
In my view, a journalist, who has not any improper, wrong and favoring connections with any party, groups or religious schools of thought; he, who just writes the facts and realities regardless caste, creed, and color, and the personal interests. He, who respects every person as a human with dignity and honor; he, who is not a tool of the masterminds. The journalistic principle is only “fairness with morality.” A real journalist is more than the holy person because of that person, maybe anyone of any particular religion, but a journalist is for all the humans; he, who has not, such qualities, can be everything, but not a journalist.”
― Ehsan Sehgal
The Future of Business Journalism: Top Journalists to Watch in 2024 and Beyond
Wrapping up, the world of business journalism is constantly evolving, with new voices rising to cover the broad landscape of finance, economics, and industry. As we look ahead to 2024 and beyond, it’s important to keep an eye on the journalists who are changing the narrative and driving the media world.
From professionals to rookies, these reporters are at the forefront of business journalism, handling the hassles of the media world and providing valuable insights to readers around the globe. Whether you’re an investor, entrepreneur, or simply someone interested in staying informed about the world of business, these are the names to watch in the coming years.
As the media landscape continues to shift and change, one thing remains clear: the need for accurate, insightful, and engaging business journalism has never been greater. I hope you find this article very interesting and befitting to your taste. Thanks for taking the time to read this well-informed piece!
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