How to Get Followers on Facebook: A Guide to Building Your Business Facebook Page from Scratch -

Businesses are heavily investing in their Facebook presence to draw in and keep online audiences. Social media (Facebook) serves as a vital interface for businesses to gain more interaction, a wider audience, and more conversion chances, all of which are correlated with having more followers. Because of this, acquiring followers is frequently a top priority for brands, particularly as they grow.

How do you acquire followers, then? Since I will never recommend buying followers, here are 15 organic (free) ways to get Facebook followers for your business page.

Key Points:

Every post on Facebook is a chance to engage with your audience. Use your posts to initiate conversations about your brand, join relevant communities, and increase your visibility.
Ensure your posts are interesting and compelling to maximize visibility in the news feed. If your content doesn’t generate engagement, it won’t reach a wider audience.
Understand the types of content that perform well on Facebook. Videos often receive more engagement than other types of posts.
Focus on creating humorous, entertaining, or useful content that aligns with your audience’s preferences.
Analyze which posts get more shares, comments, and likes. Use these insights to refine your content strategy and attract more followers.

How to get Followers on Facebook Business Page for Free

Here are some effective ways to get followers on Facebook for free:

#1. Create a Facebook Page or professional mode:

Facebook users cannot “follow” a personal profile on Facebook, as they can only add you as a friend if you have a personal profile. A “follow” button won’t be visible to them.

There are two ways to increase your Facebook following:

Create a Facebook Page for a business, organization, or brand.
Or switch to ‘professional mode’

How to Create a Facebook Page

Open your personal Facebook account and log in.
Select Create a New Page from the Pages tab on the left. Alternatively, you can visit facebook.com/pages/creation/ directly.
Name your page, select the appropriate category, enter your company details, complete your bio, and upload your cover and profile pictures.
After adding the necessary elements, click Create Page to get started!

How to turn on professional mode

The professional mode allows you to have both friends and followers.

Log into your Facebook account.
On the right side of your profile, below your cover photo, click on the three-dot menu button (…) for more profile options.
Choose Turn on Professional mode.

#2. Optimize your Facebook page or profile.

Potential followers may not follow a business or creator with a shoddy profile, regardless of how much they enjoy your work. That essentially entails filling out every field that is accessible. This is a to-do list:

Upload high-quality profile photos and cover photos.
Include keywords related to your brand, business, or niche in your bio or about section.
Add location information.
Add links to your website.
Include action buttons (for instance, ‘Book now,’ ‘Sign up’ or ‘View Shop.’
Include a phone number and business hours.

#3. Post consistently.

On Facebook, consistency may be the closest thing you have to a secret formula for audience growth.

You ask, how often? Depending on who your target audience is, it may take some trial and error to find the sweet spot for your audience and growth, but in the meantime, do your best to update as frequently as you can.

Furthermore, this is where a social media content calendar may help: instead of posting whenever you feel like it, compile your ideas and schedule them ahead of time so you always have content scheduled and ready to go. An excellent strategy to make sure you stay consistent is to include a posting calendar in your Facebook marketing plan.

Here’s a template to help you create your social media content calendar.

FREE-downloadable-content-calendar-template-Calendar-Template Download

#4. Make use of Facebook Reels

Videos are the most interesting material on Facebook. Facebook Reels receive more Facebook likes, comments, and shares than any other kind of content, making them the most engaging content on the network.

Like most social networking sites, Facebook uses engagement to determine the value of a post, which increases the likelihood that it will show up in other news feeds.

Furthermore, the Reels feed is an extra benefit for video content since it can help you connect with non-followers. Similar to TikTok’s For You page, Facebook Reels is nearly entirely made up of content recommendations based on user engagement and likes.

#5. Schedule your Facebook content at the right time.

Facebook posts perform best around 10 a.m. on Fridays, while Tuesdays at 9 a.m. and Mondays at 10 a.m. also experience high levels of interaction. On weekdays, mid-morning is generally the ideal time to post on Facebook to maximize engagement.

I also recommend using social media tools like Buffer to schedule your Facebook updates and save time. These tools offer Facebook scheduling and analytics capabilities; you can organize, plan, and monitor your posts on Facebook Pages and Groups.

#6. Create or Engage in Facebook groups

Facebook groups are home to millions of vibrant communities centered around a wide range of interests. Discovering and participating in Facebook groups that are already established in your sector has several advantages.

In addition to allowing you to share your material, Facebook groups offer an insight into the lives of the most active users in a particular community. Make a note of the things that pique their interest, the queries they have, and how you might be of assistance to them. This is an excellent place to start when creating content for your website.

Establishing a Facebook group can enhance the connections you have with your followers. Your audience will interact with and share your content outside of the group if you can earn their trust and provide value.

#7. Invite people to “follow” your page.

Asking people to follow your page is an easy yet powerful way to increase your Facebook following. It’s a good idea to start with your friends and family because they can help promote your page.

Note that you should vary the regularity of your invites to prevent Facebook from temporarily blocking you.

#8. Post share-worthy content

On Facebook business pages, sharing relatable quotes, educational information, hilarious videos, and funny memes can greatly increase interaction. By appealing to your audience’s emotions and interests, this kind of content increases the likelihood that they will follow your business.

#9. Host A Giveaway.

Giveaways are an easy, inexpensive method to get people to notice your Facebook page and attract new followers. Encourage others to participate by creating regulations that do just that. For instance, encourage people to create their own posts and tag friends in your giveaway post to be eligible to win.

Furthermore, sharing your giveaway on Instagram, TikTok, and other social media sites is also a smart idea. You can interact with various communities and potentially engage followers on Facebook by doing this.

#10. Interact with your followers.

Creating deep connections with your followers will help you establish rapport and trust. This entails interacting with your most engaged followers to get to know them better and earning their confidence by responding to their inquiries and considering their advice. At this stage, responding to messages and comments is standard procedure.

Additionally, sharing user-generated content is an additional method to express your gratitude for their participation (UGC). This means that if they mention something about your offering, spread the word about it yourself (as long as they permit you). You can also repost their content if they tag you in it.

#11. Collaborate with other creators and brands.

Collaborating with a business or forming an influencer alliance is an excellent way to expand your audience reach.

Seek out other brands or content producers whose message or fan base matches yours and get in touch with them to inquire about possible collaborations and what kind of offers they could have. These partnerships can take many different shapes. Some wonderful ideas are to create reels together, cross-promote each other’s material, or even hold a joint giveaway or contest.

#12. Create a plan for your Facebook marketing.

Another step in growing your brand’s following on Facebook is developing a social media plan for your business page. A strong plan provides guidance and a blueprint for your team to create new concepts. It also aids in objectively evaluating your performance.

The following are some questions to think about when creating your playbook:

How does one define success?
How many followers are you looking for?
How do we get our audience involved?
Which strategies are our rivals employing on Facebook?

Examining the growth techniques listed above will be simpler if you have a firm understanding of your strategy.

#13. Make use of different kinds of posts.

One of the reasons why your follower count may have plateaued is because your content isn’t connecting with consumers.

Start experimenting with various types of posts to see what garners more shares, comments, and other forms of engagement. You may find that videos perform much better than images, or that covering certain topics gets more shares than others.

As you notice trends in what’s working and what’s not, tweak your strategy, observe, and keep experimenting.

#14. Promote your Facebook Page everywhere.

You should always try to drive traffic to your company page if your objective is to increase the number of followers you have there. There are several approaches to this:

Make a website plugin for your Facebook page.
To encourage your subscribers to visit your Facebook Page, include a call to action (CTA) in your email newsletter.
Include Facebook posts in your blog entries.
Organize giveaways exclusively on Facebook.
Use other social media channels to promote your Facebook Page.

#15. Create original posts and use hashtags in your posts.

Social media platforms are very different when it comes to the kind of content that thrives on them. For example, Facebook users often favor videos over other types of information. Facebook users like to engage with humorous, entertaining, or useful information. In light of this, you must modify your material for the platform and when producing content, be sure to keep your audience’s demands in mind.

Furthermore, on Facebook, hashtags are an excellent tool for discoverability. They can be used to grow your following and make your posts more visible to the people that matter to you. Therefore, to make sure your posts are seen enough, it’s crucial to employ a combination of common and niche hashtags.

How do I Engage Followers on Facebook?

#1. Decide what to post and when.

Sharing material that is most relevant to your audience is the first step in engaging them. As you plan your social media content calendar, get ready to give relevant information about your company and discover more about popular topics.

#2. Regularly publish interactive content.

There are numerous methods to interact with your audience and publish updates on Facebook. To keep on top of the game, try out several post types and see which ones work best. Also, be sure to post frequently.

#3. Bring your followers into the discussion.

Every social media post is a chance to start a conversation about your brand. Additionally, you can start, join, and participate in communities where your clients congregate and forge bonds.

#4. Learn about what’s working.

After you begin posting on Facebook, check the performance of your stories and social media posts. Use the knowledge you gain for upcoming articles and stories.

#5. Consider Facebook ads to boost engagement.

Try boosting or promoting a post that has done well if you want to expand your social media reach and boost engagement on Facebook and Instagram.

Why Don’t My Posts Reach My Followers On Facebook?

If the number of people viewing your content isn’t as high as you’d like, there could be a few causes.

You don’t have enough interesting material. Facebook gives higher interaction to its material in its algorithm. Your material isn’t intriguing enough to be shown in the news stream if there isn’t any engagement. It’s a small audience that you have.

How can I get Facebook followers Fast?

Here are some strategies that will help expand your Facebook followers fast:

Give your page links.
Make sure your website has a follow button.
Organize contests.
Offer something of worth.
Make contact with your subscribers.
Join forces with influential people in your sector.
Make use of videos.
Post regularly.

References:

Oberlo

Sproutsocial

Liberty Okechukwu

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