Ever wondered how some TikTok videos skyrocket to millions of views overnight while others struggle to gain traction? The secret often lies in one powerful tool: hashtags. If you’ve been dreaming of your content going viral and landing on the coveted For You Page, you’re in the right place. This guide reveals strategies for using TikTok hashtags to boost your visibility, attract more views, and make your videos go viral. Let’s dive in and turn your TikTok dreams into reality!
Key Points
- TikTok hashtags are keywords or phrases preceded by the sign (#) which categorizes content and makes it discoverable to a wider audience.
- Using relevant hashtags increases your video’s visibility, attracts more views, and possibly goes viral.
- Hashtags also enable TikTok’s algorithm to understand your content better. In essence, hashtags help TikTok’s algorithm recommend relevant content to users.
- Content quality, timing, engagement, and participation in trends and challenges are other factors that can boost your video’s visibility aside from hashtags.
What are TikTok Hashtags, and Why Are They Important?
TikTok hashtags are keywords or phrases preceded by the sign (#). It categorizes content and makes it discoverable to a wider audience. With these, users who have an interest in specific topics, trends, or challenges get to see your videos. Using relevant hashtags increases your video’s visibility, attracts more views, and potentially goes viral. Hashtags also enable TikTok’s algorithm to understand your content better. In essence, hashtags help TikTok’s algorithm recommend relevant content to users.
How Do Hashtags Work on TikTok?
Hashtags on TikTok work by organizing and categorizing content so users can easily find videos related to their interests. This means that when you add hashtags to your video, TikTok’s algorithm considers these tags to determine who might be interested in your content. It recommends similar content to users who engage with videos under certain hashtags. With this process, your videos can reach those who wish to engage with your content. Using TikTok hashtags increases your chances of getting more views and going viral.
Read Also: TikTok Video Length: A Simple Guide to Posting on TikTok in 2024
Do Hashtags Make TikTok Viral?
Yes, hashtags can make a video go viral because they are a powerful tool that increases visibility. However, they are not the only factor. Effective use of hashtags can significantly increase the visibility of your videos by placing them in front of users who are interested in those specific tags. When used strategically, hashtags help the TikTok algorithm categorize your content, making it easier for it to be recommended to a wider audience, especially on the For You Page (FYP).
Other factors that can boost your video’s visibility are content quality, timing, engagement, and participation in trends and challenges. In other words, a well-crafted video with the right hashtags boosts your chances of virality, but it needs to be engaging and resonate with the audience to truly take off.
How Do I Choose the Right Hashtags for My TikTok Videos?
Choosing the right hashtags for your TikTok videos involves a mix of research and strategy. Check out the following steps:
- Ensure the hashtags are relevant to your target audience and the content they are interested in.
- Identify popular and trending hashtags in your niche using TikTok’s Discover page.
- Combine broad and niche hashtags to reach a wider audience for specific groups. For example, use #Dance (broad) and #HipHopDance (niche) when posting a dance video.
- Keep an eye on the hashtags of top creators
- Use hashtag generator tools and analytics platforms to identify effective hashtags.
- Choose relevant hashtags to attract the right viewers.
- Aim for a balance between popular and less competitive hashtags to maximize your visibility.
- Regularly review the performance of your hashtags and adjust your strategy based on what works best.
Read Also: How to Link Instagram to TikTok: Boost Your Social Presence
Best Hashtags for TikTok
The best hashtags for TikTok depend on current trends, your content, and your target audience. The following are some of the popular and effective hashtags:
#fyp and #foryou: These hashtags are commonly used in hopes of landing on TikTok’s For You Page.
#viral: This tag is often used by creators aiming for their videos to go viral.
#trending: It helps in getting noticed during trending events or challenges.
# TikTok: A general hashtag that covers a broad range of content.
#duet and #stitch: Perfect for collaborative or responsive videos.
#comedy: Great for humorous content.
#dance: For dance videos, one of the most popular content types on TikTok.
#fashion: Ideal for style and outfit inspiration.
#fitness: Used for workout routines and fitness tips.
#food: Popular for recipes and food reviews.
#xyzbca: A seemingly random tag that users claim helps with getting on the FYP.
Best TikTok Fashion Hashtags
According to brand24, the following are some of the best fashion hashtags:
- #fashion
- #style
- #love
- #photography
- #follow
- #beautiful
- #photooftheday
- #art
- #beauty
- #model
Best TikTok Hashtags for Travel
The following are some of the best hashtags for travel:
- #travel
- #nature
- #travelphotography
- #instagood
- #photooftheday
- #explore
- #holiday
- #vacation
- #travelgram
- #lifestyle
Best TikTok Hashtags for Fitness
The following are some of the best hashtags for fitness:
- #fitness
- #gym
- #workout
- #fitnessmotivation
- #fit
- #bodybuilding
- #health
- #love
- #lifestyle
- #gymmotivation
- #gymlife
- #healthylifestyle
Best TikTok hashtags for Beauty
The following are some of the best hashtags for beauty:
- #beauty
- #fashion
- #beautiful
- #style
- #photooftheday
- #makeup
- #lifestyle
- #model
- #cute
- #skincare
- #girl
Best TikTok hashtags for Technology
The following are some of the trending hashtags for technology:
- #technology
- #tech
- #ai
- #innovation
- #artificialintelligence
- #programming
- #coding
- #iphone
- #science
How to Go Viral on TikTok Overnight?
Going viral on TikTok overnight involves a combination of strategy, creativity, and a bit of luck. If you are a content creator, the following tips will help:
- Create high-quality content and ensure your videos are visually appealing and have good sound quality.
- Participate in trending challenges, sounds, and hashtags.
- Post your content when your target audience is most active, and engage with viewers quickly by responding to comments and encouraging interaction.
- Use a mix of popular and niche hashtags to maximize your reach.
- Keep it short and engaging, because shorter videos that are captivating from the start tend to perform better.
- Interact with other popular creators by duetting or stitching their content.
- Stand out by being original and authentic. Share your unique perspective or talent.
Read Also: Top 21+ TikTok Ideas that Inspire Me Everytime (The Ultimate Guide)
What Hashtags Get You on the FYP?
Getting on the For You Page (FYP) is often a goal for TikTok creators, as it can significantly boost visibility. Over the years, the following hashtags, with the right work, got people on the FYP:
- #fyp
- #foryou
- #foryoupage
- #trending
- #viral
- #explore
- #duet
- #stitchthis
- #tiktokchallenge
- #xyzbca
How to Find Trending Hashtags on TikTok
Every content creator is thrilled whenever their content goes viral. No one is happy when their hard work does not pay off. One of the ways to avoid this is to find trending hashtags on TikTok. With these, you can maximize the reach and engagement of your videos. The following strategies worked for me, and I’m certain they’ll work for you too:
#1. Explore the Discover Page
The Discover page on TikTok is a gold mine for trending content. Here, TikTok showcases popular hashtags, challenges, and trends. Regularly checking this page will keep you updated on what’s currently hot on the platform.
#2. Follow Influencers and Top Creators
Influencers and top creators often set trends on TikTok. By following them, you can see which hashtags they’re using and which trends they’re participating in. This can give you a good indication of what hashtags are gaining traction.
#3. Engage with TikTok Communities
Join TikTok communities related to your niche. Don’t just join; engage with content, follow creators in your field, and participate in community discussions. This will help you stay informed about trending hashtags in your area of interest.
#4. Use Hashtag Generator Tools
Several online tools and apps are designed to help you find trending hashtags. Tools like TikTok Hashtags, HashtagsForLikes, and All Hashtags can provide insights into popular and trending hashtags. You can use these tools to identify trending TikTok hashtags.
#5. Check the For You Page (FYP)
The For You Page is where TikTok curates content tailored to user interests. Spend time browsing the FYP to see the top trending hashtags. This can help you identify emerging trends and popular tags.
#6. Monitor TikTok Analytics
If you have a TikTok Pro account, use the built-in analytics to track the performance of your videos. Pay attention to hashtags that drive the most engagement and views, and look for patterns or common tags among your successful posts.
#7. Participate in Challenges
TikTok challenges often come with hashtags. Participating in these challenges can increase your visibility. Check the Discover page or follow popular TikTok challenge accounts to know when a challenge starts.
#8. Stay Active on Social Media
Most often, TikTok trends overlap with trends on other social media platforms. Follow relevant hashtags on Instagram, Twitter, and Facebook to stay informed about broader social media trends that might also be popular on TikTok.
#9. Use TikTok Ads Library
TikTok’s Ads Library can provide insights into trending hashtags and campaigns among advertisers. This can give you a sense of what’s popular from a marketing perspective.
#10. Experiment and Track Results
Don’t be afraid to experiment with different hashtags. Track the performance of your videos to see which hashtags are most effective. Use this data to refine your hashtag strategy over time.
Lamphills’ Checklist for Optimizing TikTok Content and Hashtag Use
This Lamphills’ checklist ensures your content is strategically positioned to maximize visibility
and engagement on TikTok:
Download Lamphills’ Checklist for Optimizing TikTok Content and Hashtag Use
How Do I Create My Hashtag on TikTok?
Do you know that someone started every trending hashtag? Anyone can start a viral hashtag with the right strategy. Who knows, yours might be the next trend. Following the strategies below will help you create and promote your hashtag:
- First, choose unique, simple, memorable, and easy-to-spell hashtags.
- It should reflect the essence of your content or campaign.
- Once you’ve created your hashtag, consistently use it in your videos to encourage your followers to adopt it.
- Promote your hashtag through collaborations with other creators, engaging with your audience, and participating in relevant challenges.
- Encourage your viewers to use the hashtag in their videos to create a community around it. Track the performance of your hashtag to understand its reach and effectiveness.
How Can I Track the Performance of Hashtags on My TikTok Videos?
Tracking the performance of hashtags on your TikTok videos helps you understand their impact. The following data-driven approach will help you optimize your content for better visibility and engagement:
- Start by using TikTok’s built-in analytics tool to monitor metrics such as views, likes, shares, and comments on your videos.
- As much as you can, pay attention to which hashtags correlate with higher engagement rates.
- Use third-party analytics tools that offer more detailed insights into hashtag performance across multiple social media platforms.
- Regularly review your analytics to identify trends and adjust your hashtag strategy accordingly.
Do Hashtags Affect the TikTok Algorithm?
Yes, hashtags significantly affect the TikTok algorithm. The algorithm uses hashtags to categorize content and determine its relevance to users’ interests. When you use relevant hashtags, the algorithm is more likely to show your video to users who have engaged with similar content. This increases your chances of reaching a broader and more targeted audience. Additionally, trending hashtags can boost your video’s visibility by placing it in front of users who follow those trends. Strategic use of hashtags can improve your content’s discoverability, engagement rates, and overall performance on the platform.
How Can I Use Hashtags to Reach a Specific Audience on TikTok?
To reach a specific audience on TikTok using hashtags, follow the guide below:
- First, identify the interests and preferences of your target audience.
- Use hashtags that are relevant to these interests. For instance, if your audience is into fitness, use hashtags like #Fitness, #Workout, or #Health.
- Combine broad hashtags with more specific ones to target niche communities.
- Engage with content creators and followers in your niche to understand the hashtags they use and follow.
Top Mistakes to Avoid When Using Hashtags on TikTok
When using hashtags on TikTok, I abide by certain rules to maximize my reach and engagement and avoid mistakes. Avoiding these mistakes will help ensure your hashtags contribute positively to your video’s performance. The following are some of the mistakes you must avoid:
#1. Overusing Hashtags
I love desserts, but having them in excess is detrimental to my health in the long run, so I limit my consumption. This also applies to using hashtags; too many hashtags can clutter your caption and confuse the algorithm. Stick to a few relevant ones.
#2. Using Irrelevant Hashtags
Using popular hashtags is great, but ensure they are related to your niche. Unrelated hashtags can mislead the audience and affect your engagement rate over time. Not every trending hashtag is suitable for you.
#3. Ignoring Trends
Anyone who understands trends and how to move with the flow knows it’s of great importance in terms of visibility and engagement. Failing to keep up with trending hashtags can make your content less discoverable.
#4. Not Researching Hashtags
Using random hashtags without understanding their relevance can limit your reach. As much as you can, research trending and niche-specific hashtags.
#5. Being Inconsistent
Inconsistent use of hashtags can confuse your followers and reduce your content’s visibility. Therefore, stick to a strategic hashtag plan.
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