There are still 431 million Pinterest users worldwide. Additionally, nearly 1 billion images and videos are seen on it every day. So there is no denying the financial prospects for influencers and companies. Since Pinterest is largely used for ideas and inspiration, it may seem tough to learn how to generate money on the website outside of its services. But there are a lot of ways, including affiliate marketing and advertising, where you can use your content to monetize Pinterest.
In this post, you will learn how you can make money on Pinterest and get advice on how to increase your earning potential if you want to use your profile as a possible source of income.
Key Points:
- Pinterest can increase sales and drive significant traffic to your e-commerce site when you sync the latest content from your website to Pinterest.
- You can create pins that link to your affiliate products on your blog, YouTube channel, or directly to the affiliate links.
- Use Pinterest to boost your blog traffic by creating pins that target keywords your audience searches for, making it easier to rank and drive significant traffic to your site.
- Activate the Pinterest business account setting because it gives you access to the analytics tools to help expand your reach and monetize your work.
- You can share your sponsored blog posts and social media material with your Pinterest audience to earn money.
Can You Get Paid on Pinterest?
Yes, Pinterest offers several ways for you to get paid. You can use Pinterest ads to drive sales of your goods or services, earn commissions from clicks on affiliate links, and get paid for creating sponsored content.
If you run an eCommerce or product-based business, Pinterest is a great place to catch the eye of customers in the research phase. It’s the ideal platform for showcasing your merchandise.
Furthermore, if you are an influencer or blogger, Pinterest can help increase website traffic. It’s beneficial to look at Pinterest as a search engine, not like the traditional social networking site. Once they’re on your website, you can direct them to make a purchase, join your email list, or follow another call to action.
There is a lot of promise on this platform for influencers, bloggers, and small business owners. If you have the necessary creativity and perseverance, you can benefit from Pinterest’s many opportunities.
How Can You Make Money On Pinterest?
#1. Drive Customers to Your Online Store.
Pinning your product pages straight to Pinterest is one of the easiest ways to increase sales if you are an online retailer. When combined with the search terms that your target clients use, creating pins that take them straight to your e-commerce site can drive significant traffic.
Make sure you’ve enabled Rich Pins before you start posting your products on Pinterest. Rich Pins allows you to automatically sync the most recent content from your website into any pins you create from it.
Note that all it takes to use Rich Pins is a little bit of code added to your website. They are free to use. Rich Pin requests from new websites are usually accepted in a day or two.
#2. Make Pins to Promote Your Affiliate Links.
Any time a customer buys a good or service via your special link, you, as the affiliate, will get paid.
If you want to use Pinterest to promote your affiliate links, think about making pins that point to your affiliate links on your blog or YouTube channel, or even directly to your affiliate links. When you post your affiliate links on Pinterest, people who are looking for that specific product can see them and click on your website, which will earn you a commission if they buy it.
#3. Drive traffic to Your Blog Site.
You can use Pinterest to boost web traffic for advertising purposes and generate income from traffic building. Google keyword ranking can be difficult and time-consuming process. On the other hand, ranking for keywords on Pinterest might be simpler and result in significant traffic increases.
You may be able to use Pinterest to get some of the search traffic if you’re producing informative material that corresponds with the terms your target audience uses.
#4. Take Advantage of the Pinterest Creator Fund.
Pinterest introduced the Creator Fund in 2021 to assist content producers in expanding and making money from their work on the site. It offers exclusive brand relationships, tools, and resources to members in these cohorts, which open quarterly and help them expand their reach. This year, Pinterest announced that the program’s fund will be expanding to support a wider range of creators.
#5. Post Shoppable Pins of Your Merchandise.
Activating Product Pins on your account is one approach to increasing conversions from Pinterest. Online retailers can post their products on Pinterest with product pins, enabling shoppers to buy them without ever leaving the app. The first step in creating shoppable pins on Pinterest is to apply to become a Verified Merchant.
#6. Create Sponsored Content.
Influencer marketing has the potential to be quite profitable on Pinterest. Influencers can bargain for a higher fee to share their sponsored blog posts and social media material from other platforms with their Pinterest audience, in addition to working with companies to generate sponsored content just for Pinterest.
#7. Manage Other Businesses’ Pinterest Accounts.
If you have the digital skills to manage and expand a Pinterest account, you can offer this service to other companies. This is because many busy business owners lack the time to manage their accounts.
In this position, you would research keywords to find out what your client’s audience searches for, design and upload pins to their account, and develop a Pinterest strategy for their main business goals (such as increasing web traffic or shoppable pin conversions).
#8. Reach out to New Users With Pinterest Ads.
Pinterest advertising can be placed in places where your audience is most likely to see it, such as search results and the home feed. To get your products in front of potential customers, think about placing ads on Pinterest if you own an online business.
Make sure you have a business account on Pinterest before you begin advertising. Create a campaign and ad group by going to the Ads Manager once your business account has been set up.
Overall, including Pinterest in your business plan is a great way to interact with your audience and generate potential sales, as the platform has over 400 million users who are looking for inspiration and are prepared to buy.
Tips on How to Make Money on Pinterest
Here, I will give you some tips that will help you earn more on Pinterest:
#1. Create a Business Account.
Activate the Pinterest business account setting because it gives you access to the analytics tools. Idea pins, product catalogs, and video ads are among the many features available to business accounts.
Additionally, to get a blue checkmark next to your profile, apply to the Verified Merchants Program, claim your brand’s website, and add a personalized image to your Pinterest page.
#2. Create Rich Pins
Rich pins sync to content from your website directly and display contextual information on your branded pins.
- Product-rich pins have a direct connection to your online store and are updated with details on features, prices, and availability of your products.
- Article-rich pins for blogs contain details from your blog post, such as the title, description, and author.
Note that these rich pins can improve the visibility of your content and its search engine ranking on Pinterest.
#3. Pay attention to SEO.
The Pinterest search bar functions like a search engine. You may increase the audience for your pins by optimizing your on-page SEO. To determine which keywords are most appropriate for your pin description, metadata, and content, conduct keyword research.
You’ll want to incorporate your keywords in places like:
- Pin description
- Text overlay
- Board title
- Board description
- Profile description
Instead of cramming as many keywords as you can into each sentence, use them in meaningful, conversational sentences. Remember to include a few hashtags in your description!
Note that enhancing your pins for Pinterest’s search engine can help you connect with more people who are looking for information on a subject related to your business.
Read Also: Digital Marketing Success: 10 SEO Goals Your Brand Should Target for 2024
#4. Post high-quality pins frequently.
Provide engaging and useful information on Pinterest that is relevant to your target audience. Publish distinctive and creative pins every week, if not more frequently.
Additionally, post visually appealing 2:3 aspect ratio photos and compelling 15–60-second videos on your pins to make them stand out. You can improve your chances of getting more Pinterest traffic to your website, e-commerce store, or content by consistently releasing interesting content.
#5. Include Pinterest “save” buttons on your website.
Consider including a “save” button on your website so that customers may save pages or goods from your e-commerce website straight to their Pinterest boards, in addition to optimizing your Pinterest page. Customers with Pinterest profiles can interact with your content and share it on the platform more easily using these buttons.
#6. Adhere to Pinterest’s Creative Guidelines.
The Creative Best Practices include all the information you require to style a pin effectively and learn what attracts pinners to your content.
A successful pin achieves three objectives:
- It is visually compelling
- It tells a compelling story
- It encourages curiosity to find out more
To ensure that the target audience finds your pin, you must have a strategy in place in addition to producing excellent content.
#7. Schedule Your Pins
Instead of publishing all of your pins at once, you can prepare your pins for deployment at the ideal slow pace with the aid of a scheduling service like Hootsuite. It will also spare you from having to check Pinterest six times a day.
Like with any social media platform, you need to create amazing content. Therefore, make sure the content you produce offers your viewers something motivational or beneficial.
Read Also: A Simple Guide to Effective Content Marketing Automation: Tools, Tips and Templates
Pinterest Templates for Business
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How many Pinterest followers do you need to get paid?
While having more followers will inevitably increase your income potential, there is no minimum requirement to begin earning money on Pinterest. So, to get the most out of your monetization efforts, concentrate on making high-quality pins that draw views and engagement rather than just trying to get new followers.
Read Also: How to Get Followers on Facebook: A Guide to Building Your Business Facebook Page from Scratch
How many Pinterest users must you have to make money?
Although you don’t need to have a certain number of followers to start earning money on Pinterest, the number of followers you have can influence the number of opportunities you have to get paid.
Do You Need Marketing Experience to Make Money on Pinterest?
No, prior marketing expertise is not required to profit from Pinterest. Like other social media sites, Pinterest is easy to use and makes it simple to start producing content for your brand.
Can Pinterest become a side hustle?
Yes, Pinterest may turn into a lucrative side business for you if you have the correct content and pinning approach. You can make money through advertising, sponsored promotion tools, and affiliate relationships.
What is the right number of monthly views on Pinterest?
Advertisers usually get one million or more views per month. You can see if Pinterest is sharing your content by looking at the monthly views.
How long does it take to grow a Pinterest Account?
On Pinterest, growth usually starts to happen in the first three to six months. As you explore the platform, you’ll be figuring out what kind of content appeals to your audience.
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How to Use Pinterest for Business—Steps and Strategies
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