What Is a Good Engagement Rate on Instagram?: Proven Strategies for Authentic & Organic Growth
If your goal in 2024 is to increase your engagement rate on Instagram, that’s a great goal. Focusing…
17+ Marketing Terms Every Nigerian Entrepreneur Needs to Know
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Brand Brief: A Comprehensive Guide to Creating an Effective One
When I first started working on branding projects, I recognized the importance of having a clear, short, and…
Top 6 Twitter Competitors Taking Over Social Media Right Now
If you have observed social media space, you will notice that several apps and competitors are poking up…
Powerful Video Email Marketing Strategies to Boost Engagement In 2024
When I initially started researching email marketing, I quickly understood that distinguishing out in a congested inbox is…
What is Sunk Costs: Avoiding Financial Pitfalls for Nigerian Entrepreneurs
Have you ever been riveted by something that didn’t work out as expected? A lot of us have…
How to Write The Perfect Media Brief: A Step-by-Step Guide
Spokespeople are generally always busy, either reviewing the outcome of their previous interviews or preparing for new ones.…
The Power of Short-form Content: A Guide to Maximizing Your Digital Marketing Efforts
Long-form content seems to be the gold standard when it comes to content marketing. However, short-form content has…
Building a Powerful Brand Platform: A Step-by-Step Guide
Reflecting on my marketing experience, I’ve discovered that developing a strong brand platform is critical for any organization…
Short-Form Content vs. Long-Form Content: Understanding the Key Differences and When to Use Each
Both short-form and long-form content can be valuable for engaging your audience. However, knowing when to choose short-form…