Branding Frameworks Explained: A Guide for Modern Brands and Businesses
Imagine this: I’m interviewing you for a dream job, and I say to you, “What’s your brand? ”…
Brand Personality in Action: Examples and Lessons for Your Brand
If your favorite brand were to be a person, would it be one that is friendly and always…
Best Client Management Strategies for Lasting PR Relationships
Client management is a critical facet of public relations practice—it is the art of strategizing, communicating, and fostering…
Must-Visit Public Relations Websites for PR Insights and Strategies
PR is much more than managing a company’s reputation or writing press releases in today’s highly technological and…
Why Branding Fails Happen and How to Prevent Them for Your Business
I remember it well: A close friend of mine, let’s just call him “Tom,” had just started a…
Why Word of Mouth Marketing Matters: Benefits and Pitfalls to Avoid
I remember when my friend Alex launched his new tech startup, where ideas were flowing from all directions…
From Social Ads to Influencer Campaigns: Paid Promotion Strategies That Work
The other day my friend Sarah opened this really cool online store selling handmade jewelry. Well, she puts…
Cheap Online Marketing Strategies: Promote Your Business on a Budget
Hello, fellow entrepreneurs! Ever felt that online marketing is a bottomless pit where your hard-earned money disappears? I…
Free and Paid Digital Marketing Resources Every Marketer Should Know
Picture this: You are a new digital marketer who is willing to establish a career in the seemingly…
The Pros and Cons of Celebrity Marketing: Is It Right for Your Brand?
Just imagine your favorite movie star sipping on the same smoothie that you love or sporting the very…