Must-Visit Public Relations Websites for PR Insights and Strategies
PR is much more than managing a company’s reputation or writing press releases in today’s highly technological and…
Why Branding Fails Happen and How to Prevent Them for Your Business
I remember it well: A close friend of mine, let’s just call him “Tom,” had just started a…
Why Word of Mouth Marketing Matters: Benefits and Pitfalls to Avoid
I remember when my friend Alex launched his new tech startup, where ideas were flowing from all directions…
From Social Ads to Influencer Campaigns: Paid Promotion Strategies That Work
The other day my friend Sarah opened this really cool online store selling handmade jewelry. Well, she puts…
Cheap Online Marketing Strategies: Promote Your Business on a Budget
Hello, fellow entrepreneurs! Ever felt that online marketing is a bottomless pit where your hard-earned money disappears? I…
Free and Paid Digital Marketing Resources Every Marketer Should Know
Picture this: You are a new digital marketer who is willing to establish a career in the seemingly…
The Pros and Cons of Celebrity Marketing: Is It Right for Your Brand?
Just imagine your favorite movie star sipping on the same smoothie that you love or sporting the very…
What is Pet PR? How to Build Buzz and Market Your Pet Brand in 2024
Ever wonder how some pet brands manage to captivate pet owners everywhere? Their products are very popular, their…
What is Thought Leadership PR? Building Your Authority in Any Industry
Ever wondered how certain individuals or companies command respect in their respective industries, always seeming to have people…
Examples of Successful Health and Wellness PR Campaigns to Learn From
Ever wondered how health and wellness brands seem to strike an immediate chord with the mindset of the…