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Brand Salience
Read More
  • 8 minute read
BBranding

How to Measure and Improve Your Brand’s Salience

  • byPeace Nwadike
  • May 13, 2024
I recall the first time I completely grasped the importance of brand salience. I was in a grocery…
interactive facebook posts
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  • 8 minute read
SSocial Media

Interactive Facebook Posts: Level Up Your Marketing Strategy

  • byOnyinye Favour
  • May 13, 2024
I was once part of the marketing team of a brand that struggled to gain traction on social…
BBranding

Product Experience 101: What You Need to Know

  • byPeace Nwadike
  • May 13, 2024
When I initially got into digital marketing, the word “product experience” sounded both intriguing and intimidating. I vividly…
social media influencer
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  • 12 minute read
CContent Creation

How Much Do Social Media Influencers Make? Income Breakdown

  • byJimmy Anisulowo
  • May 13, 2024
How much do social media influencers make? I mean, they are very popular and all, with some of…
Types of Influencers 
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  • 9 minute read
PPR

Different Types of Influencers And How To Determine Which One You Need

  • byEucharia Okafor
  • May 13, 2024
Are you looking to amplify your brand’s message and reach a larger audience through influencer marketing? Choosing the…
Content Development
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  • 10 minute read
CContent Creation

Content Development Best Practices for Higher Engagement

  • byPeace Nwadike
  • May 13, 2024
When I initially got into digital marketing, the term “content development” was both intriguing and intimidating. Like many…
Earned Media
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  • 8 minute read
PPR

EARNED MEDIA: Definition, Examples, and Best Practices

  • byEucharia Okafor
  • May 13, 2024
Imagine where your brand gains exposure and recognition without you actively promoting it. Sounds intriguing, right? As an…
SEO Automation Software
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  • 9 minute read
CContent Creation

The Best SEO Automation Software Tools for 2024

  • byPeace Nwadike
  • May 12, 2024
When I initially started in digital marketing, SEO felt like an infinite tangle of algorithms and keywords. I’ve…
Brand Extension
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  • 10 minute read
BBranding

Brand Extension 101: Types, Examples, and Keys to Success

  • byPeace Nwadike
  • May 12, 2024
When I initially started out in marketing, the concept of brand extension was both interesting and terrifying. I…
RoundTable Discussion
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  • 9 minute read
PPR

How to Facilitate an Engaging Roundtable Discussion

  • byPeace Nwadike
  • May 12, 2024
When I first started facilitating round table discussions, I felt both excited and nervous. The concept of bringing…

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