How to Measure and Improve Your Brand’s Salience
I recall the first time I completely grasped the importance of brand salience. I was in a grocery…
Interactive Facebook Posts: Level Up Your Marketing Strategy
I was once part of the marketing team of a brand that struggled to gain traction on social…
Product Experience 101: What You Need to Know
When I initially got into digital marketing, the word “product experience” sounded both intriguing and intimidating. I vividly…
How Much Do Social Media Influencers Make? Income Breakdown
How much do social media influencers make? I mean, they are very popular and all, with some of…
Different Types of Influencers And How To Determine Which One You Need
Are you looking to amplify your brand’s message and reach a larger audience through influencer marketing? Choosing the…
Content Development Best Practices for Higher Engagement
When I initially got into digital marketing, the term “content development” was both intriguing and intimidating. Like many…
EARNED MEDIA: Definition, Examples, and Best Practices
Imagine where your brand gains exposure and recognition without you actively promoting it. Sounds intriguing, right? As an…
The Best SEO Automation Software Tools for 2024
When I initially started in digital marketing, SEO felt like an infinite tangle of algorithms and keywords. I’ve…
Brand Extension 101: Types, Examples, and Keys to Success
When I initially started out in marketing, the concept of brand extension was both interesting and terrifying. I…
How to Facilitate an Engaging Roundtable Discussion
When I first started facilitating round table discussions, I felt both excited and nervous. The concept of bringing…