Brand Assets: 15 Examples That Will Strenghten Your Band
Building a strong brand goes beyond just having an attractive logo. Brand assets are the key elements that…
8+ Communications Skills Every Specialist Needs to Thrive in 2024
As a Communication Specialist, one needs a variety of skills to create and share messages with different audiences,…
How Do You Release A Press Release? A Definitive Guide
Are you willing to take the next step in developing brilliant communications strategies and post-press releases? But wait,…
Brand Identity 101: Getting the Basics Right From the Start
When I initially started in branding, I realized the importance of creating a strong brand identity. However, getting…
Branding Sentiment Analysis: Everything You Should Know
As a writer skilled in corporate social impact, I’m constantly asked to explain one of today’s largest marketing…
Everything You Should Know About PR Marketing
Years after getting into the public relations space, I still get a few funny looks when I tell…
Everything You Should Know About Sports PR (+ Insights)
Whether it’s the Olympics, World Cup, the Champions League, the NBA, or La Liga, we look forward to…
Top PR Tracking Tools of 2024: Navigating the PR Landscape
Since my three years as an experienced manager navigating the stormy waters of public relations, I’ve witnessed personally…
You Have Been Writing Datelines Wrong Your Entire Career! Here is the Right Way…
Ever stared at a blank document, story prepped and ready to roll, but felt a nagging sense of…
Integrated Communications: The Ultimate Guide To IMC
As a communication expert, I often find solace in the words of renowned marketer Seth Godin, who once…