Creator Studio Instagram: What It Is, How, and When Creators Should Use It

As a content creator, you can make use of Instagram Creator Studio to advertise your brands, manage your profiles, schedule posts, and make money off Instagram. It also provides you with insights about your audience so you can concentrate on producing content that connects. Influencers and brands use it to find out who their followers are and what kinds of content they enjoy. 

In this post, I will discuss what Instagram Creator Studio is, how to use it, and when to use it. Additionally, I’ll go through each of its main features in detail, along with instructions on how to use the tools, navigate the dashboard, and set up your account. Now let’s move!

Key Points:

• Instagram Creator Studio offers a comprehensive solution for managing stories, reels, and posts in Instagram feeds.
• It offers a calendar view for scheduling posts, which makes it simpler for brands and creators to keep an active and consistent presence on their accounts.
• Instagram Creator Studio also offers in-depth information about audience demographics and behavior.
• It also offers analytics on views, likes, comments, shares, audience engagement, traffic sources, and ad engagement. 
• Instagram Creator Studio gives creators access to a variety of revenue streams, including subscriptions to exclusive content, and Reels ads, which means that creators can profit directly from the material they post on Instagram.
• With the help of this tool, businesses may more effectively manage their audience engagements and build deeper community ties.

What is Instagram Creator Studio?

Instagram Creator Studio is a feature that allows you (creators and brands) to acquire insights into your account, manage your profile, publish and schedule content for later sharing, and monetize your content via a desktop website rather than a mobile app.

Content producers and marketers can now manage their Instagram feed posts, Reels, and Stories straight from a desktop interface, which makes their workflows more productive.

Furthermore, it allows users to manage comments and messages in one location, plan posts, and reels in advance, and monitor performance metrics across posts. With insights into potential revenue streams, content creators can also make money off of their work. 

Note that if you have a Creator or business account on Instagram, you can access Creator Studio.

Features of Instagram Creator Studio

The following are the four main features of this tool:

#1. Content Library

The content library contains all of the Instagram content you have posted. Here, you can look back at previous posts’ performance and see which ones generated the most interaction.

It also sorts out your content based on genre, performance, and publish date to provide you with more information about the individual performance of each of them.

Note that analyzing your best-performing content helps you understand what appeals to your readers and provides ideas for new articles.

#2. Calendar

The content calendar allows you to plan future posts (reels, carousels) and to keep track of the content you have coming up. You have the option to alternate between a weekly and monthly view to make sure you stick to a regular publishing schedule. This is crucial so you never lose sight of what you’re doing, especially if you post daily or even several times a day.

Note that Instagram Creator Studio only allows you to schedule posts and Reels and not Stories.

Checkout this Lamphills’ Instagram Stories Scheduling Checklist:

#3. Instagram Insights Dashboard

The Insights dashboard gives a thorough analysis of the performance of your content and a summary of your audience, including information about who they are, what kinds of content they enjoy, and what draws them to your page.

Furthermore, you can also get a detailed glance at the location, demographics, and times of activity of your Instagram app followers by visiting the audience tab. You may use this information to better understand why some pieces do better than others and to plan when to publish material to get the most traction.

Note that looking at Insights also lets you know whether or not you’re meeting your marketing objectives.

#4. Monetization

Instagram Creator Studio monetization is available to creators who have more than 10,000 followers. This enables you to handle content. briefs, export brand collaborations, and arrange and track ongoing brand partnerships all in one location.

For influencers and content producers who handle several clients at once, this is a very useful tool. By keeping deliverables and details structured and on schedule, it reduces misunderstandings and raises professionalism.

What are the benefits of Instagram Creator Studio? 

Using the Instagram Creator Studio has the following benefits:

#1. It lets You Handle Several Accounts

You can manage many accounts at once inside the Instagram Creator Studio, which makes it simple to switch between stats and sync all of your profiles.

#2. It Offers Access To Valuable Insights

It provides you with precise and useful insights because it connects directly to your Instagram account or accounts. Therefore, you may create a well-informed content plan for the future by reviewing the reach and engagement of posts to see which had the most views, likes, and comments.

#3. It Saves Time and Offers Consistency.

You can schedule future posts and Reels in the Creator Studio up to 75 days in advance. In addition, this allows you to produce material during peak times for your audience (even when you’re not online), freeing up time for other marketing endeavors.

#4. Take Advantage of Monetization Opportunities

By simplifying content management and opening up a variety of revenue streams, Creator Studio can greatly increase the amount of money that is generated from social media activity. 

Creator Studio offers a wide range of tools to help businesses find and seize different ways to monetize their Instagram posts. It also offers extensive analytics to analyze earnings and evaluate success. 

#5. Get Community Tools and Messaging tools

With Creator Studio, you can see all of your comments and Instagram Direct messages in one location. This means that all of the messages you receive through Facebook Messenger and Instagram Direct land in your Creator Studio inbox. 

How to Access Instagram Creator Studio

Users can access Creator Studio on PC and mobile devices.

Simply visit business.facebook.com/creatorstudio while logged into your Facebook account to access Creator Studio on your PC or Mac.

Note that anyone with access to a Facebook page can utilize Creator Studio.

How to Connect Your Instagram Account To The Creator Studio

The Creator Studio is accessible to anybody. This is how to create a free account: 

#1. Use a Creator or Business Instagram Account

You have to convert your Instagram account to a business or creator account if you have a personal one already.

To convert your Instagram personal account to a creator or business account, follow these steps:

• Log into your Instagram account on your preferred web browser or your app, and then navigate to your profile. 
• Tap or click the three horizontal lines in the upper right corner of your profile screen. 
• Select Settings and Privacy. 
• Select account type and tools. 
• Select Switch to a professional account.
• After deciding on a category for your company, choose between a Business or Creator account type. 
• To complete the switch to an Instagram business account, follow the onscreen instructions.

#2. Open the Instagram Creator Studio.

Follow the steps below to get into Creator Studio:

• Open your web browser on your desktop and paste the following link: https://business.facebook.com/creatorstudio/home
• Click on the Instagram symbol.
• Click Instagram login and enter your username and password.

#3. Connect Your Instagram Account to Facebook

You must connect your Instagram account to your Facebook page if you want to use Creator Studio to keep an eye on both your Instagram account and the Facebook page.

Here’s how to link Facebook and Instagram:

• To link your Instagram account to a Facebook page, navigate to that page either on your desktop computer or on a smartphone. 
• Click Manage.
• Click Linked Accounts. 
• Click Connect account and enter your Instagram login information. 

Read Also: How to Unlink Facebook from Instagram: Easy Steps to Follow

How to Use Creator Studio to Create Content for Instagram

Using the Creator Studio, posting content to your Instagram feed is simple, and here’s how:

#1. Select “Create Post.” 

Click the green “Create Post” button after selecting the Instagram symbol from the Creator Studio menu. Choose the kind of material you want to produce: images, videos, or carousel posts are your options.

#2. Choose a user account

Use the dropdown option to choose the account you want to post to if your Creator Studio is linked to several accounts. 

#3. Upload content 

Upload the image or video that you want to share. You can cross-post by importing media from Facebook if you’ve already published the item to a linked Facebook account. 

#4. Provide information 

By adding sponsorship information, tagging pertinent accounts, and creating captions, you can enhance your material. Use the thumbnail tool to choose a cover photo for video posts. Additionally, you can use Advanced Settings to change the title of a movie or add alt text to an image.

#5. Publish the content

You can schedule your content for later by clicking the triangle drop-down menu or by pressing the blue Publish button to post right away. 

What do Instagram Creators Studio Insights offer?

You may learn more about your audience and how they engage with your posts by clicking on the Creator Studio Insights page. It gives you insights on:

#1. Activity:

This covers the number of people who see your postings, the impressions they receive, and the actions people take.

#2. Audience:

Details on the gender, age range, and geography (top cities and countries) of your followers. Additionally, you’ll see when they’re on your page the most, allowing you to plan your posts for that time.

How to Get Insights From Instagram Creator Studio

Follow the steps below to access the Insights feature on Creator Studio:

1. On the Creator Studio dashboard, select the Insights tab located on the right side.

2. Choose an option from the drop-down menu: Activity or Audience to find out more about the engagement on activity on your profile.

If you choose Activity, for instance, you ought to see the total number of impressions, emails sent, accounts reached, website views, profile visits, and other activities made on your account throughout seven days.

However, when you choose Audience, a bar graph will appear with information about your followers’ age and gender distribution, app activity times, and two location breakdowns.

How to Manage Different Types of Content on Instagram

Creator Studio is capable of handling all kinds of Instagram posts! By selecting Content Library and then Posts from your dashboard, you can schedule and monitor every one of them. 

With Instagram Creator Studio, you may schedule the following kinds of content:

• Reels
• Photos 
• Videos
• Facebook and Instagram Stories
• Carousels

Does Creator Studio Automatically Post To Instagram? 

Yes, users can automate the posting of photos, videos, carousels, and IGTV posts with Instagram Creator Studio. Instagram stories are the only kind of posts that cannot be automated. However, posts like stories cannot be automated in Creator Studio.

What Is The Purpose Of Creator Studio? 

Content producers and marketers utilize Creator Studio to oversee their Facebook and Instagram accounts for account data research, audience interaction, and content creation. Posts can be scheduled, community engagement is possible, and content monetization is also an option.

Do You Have To Pay For Creator Studio?

Using Creator Studio is entirely free of charge. No monthly fees, minimum order quantities, setup costs, or commitments.

What Are The Requirements For Using Creator Studio On Instagram?

To use the Instagram Creator Studio, an Instagram account needs to be classified as a business or creator account. Additionally, accounts need to be active, have at least 10,000 followers, and have demonstrated substantial involvement within the last 60 days to be eligible for monetization tools. Finally, there cannot be a history of content violations on the accounts.

Can You Manage Multiple Instagram Accounts Through Creator Studio?

Yes, with the Creator Studio, brands, and influencers can switch between accounts and publish content to several Instagram feeds.

Is Creator Studio on Instagram Available On Mobile Devices?

Yes, mobile users can use the smartphone browser app to access the Creator Studio.

Can You Edit And Publish Instagram Reels Using Creator Studio?

Yes, the Creator Studio allows you to publish Reels and Instagram feed posts.

Related Articles: 

Instagram Shadowban: Strategies to Detect, Avoid, and Resolve Shadowbans

How to Get More Views on Instagram: 12 Proven Strategies in 2024

Understanding Instagram Subscriptions: Benefits and How to Get Started

References:

Shopify

Socialbee.