If this seems familiar to you, let me know…Content is king! This statement remains valid in 2024, although users are overwhelmed with Facebook, TikTok, and YouTube content. Effective content marketing is vital to a company’s overall marketing strategy. Ultimately, producing content allows your business to provide valuable and engaging information to your potential and loyal customers.
With so much content available on the internet, it is essential that organizations strategically approach the content that they produce. Crafting “high quantities” of content is vital for your strategy in 2024, but perhaps what is even more critical in this world of information overload is crafting “high quality” content. That’s why I will introduce you to the top 10 best content marketing companies to help you draft compelling and quality content in this article.
But before we start exploring these content marketing brands and companies, let’s get some vital information about what they are and what they do.
Key Points
- A content marketing company is an agency that works with businesses to research, produce, edit, and promote various types of content.
- The roles of a content marketing company include shaping brand messaging and voice, conducting market research and competitor analysis, examining your existing content, and managing content production.
- Content creation is a specialized skill. Hiring a content marketing company ensures access to experienced professionals who can develop effective content strategies, avoid content duplication, and enhance a brand’s image and rankings.
- Businesses looking to create high-quality content that drives leads and conversions should consider partnering with a content marketing company.
What Is a Content Marketing Company?
A content marketing company is an agency that works with businesses to research, produce, edit, and promote various types of content. Popular forms of content they create include everything from written articles to explainer videos.
Content marketing companies comprise a team of experts in marketing, writing, videography, and animation. When working with an agency, your business (regardless of its size) can access this talent so you can create content that performs much better than if you attempted to produce it yourself.
There are lots of content marketing companies that you can choose to work with.
What Does a Content Marketing Company Do?
A content marketing company often uses various strategies to promote a business, highlighting its unique voice and character. From creating engaging articles to crafting captivating imagery and everything in between, content marketing is the art of communicating with your audience without directly selling.
Let’s examine what’s going on behind the curtain.
#1. Shape Brand Messaging and Voice
Knowing your audience is vital; content marketing companies can help you understand potential customers and what makes them tick. They’ll help you develop your brand tone of voice and understand your target audience through personas.
A content marketing company aims to truly understand your brand and bring it to life in a way that resonates with existing and potential customers.
#2. Conduct Market Research and Competitor Analysis
Just like football coaches study videos of opposing teams, brands should know everything about what their competitors are doing in marketing.
Content companies dive into competitive analysis, dissecting what’s out there and strategizing how your brand can make a splash and stand out in an oversaturated market. Understanding your competitors’ strengths and weaknesses allows you to capitalize on their success while exploiting their weaknesses.
How are your competitors ranking on Google? How readable is their website content? Do they have a library of blog posts drawing in new customers? How do their backlinks compare to yours? These are all questions that can be researched and answered by your content marketing company to inform your strategy going forward.
Read also: How to Do Competitor Analysis in Digital Marketing: A Step-by-Step Guide
#3. Examine Your Existing Content
To improve your content strategy, you must understand what’s working and—more importantly—what’s not.
That means you can replicate the success while fixing the mistakes. All of this starts with an audit of your content. Think of this as a spring cleaning session for your existing online content. These companies will meticulously sift through your existing content, figuring out what’s gold and needs some polishing.
#4. Manage Content Production
You may have the best business ideas in the world but struggle to put them in the right words. That’s what copywriters are for. Companies have copywriters on the books who can bring your brand to life, from websites to blogs, social media, emails, ebooks, case studies, and beyond.
Many moving parts are behind the scenes when you work with a company. Your brand will be paired with content managers who brief out articles, expert writers who craft outstanding copy for every channel, and meticulous editors who ensure the copy is high-quality and in line with your brand’s tone of voice and guidelines. The copy they deliver to you should be ready for publishing; no extra editing or nitpicking is needed.
Why You Should Hire a Content Marketing Company
A full-service digital marketing company can assist you with most of your marketing needs. This is ideal for some brands and companies, particularly if they intend to use various marketing strategies, such as affiliate marketing, SEO, social media marketing, paid advertisements, etc.
However, writing, foundational to most types of content, is a specialized skill. You want to work with content creators with experience creating content for your industry.
Suppose you hire a full-service marketing company that includes content marketing in its long list of services. In that case, the actual content might be written by a marketer who occasionally writes blog posts. Likewise, partnering with a customer acquisition marketing company can provide the expertise and resources necessary to implement effective strategies.
A content marketing company will also be able to create content plans. Without a well-thought-out plan, you run the risk of duplicating content. Too many brands are simply churning out content for their own sake. This approach will only hurt your rankings and image, which will be harder to fix than the content itself.
Best Content Marketing Brands and Companies in 2024
There are thousands of content marketing companies competing for your business. However, not all of them function in the same way or produce the same quality content. A company that delivers impressive business-to-consumer (B2C) company results might not do the same for business-to-business (B2B) content.
Agencies also vary in size, service, and pricing. It all depends on your needs and budget. Let’s explore the top 10 best content marketing companies.
#1. DIJGTAL
If you own a start-up company or don’t have the budget for a full-scale marketing campaign, you probably have modest expectations for a content marketing company. The good news is that since there’s such a high level of competition among digital marketers, there’s no shortage of companies that can provide you with a great “bang for your buck” service. One such company is DIJGTAL.
When you enter DIJGTAL’s website, you know it’s not your traditional marketing company. This international agency is all about “the experience.” Their team knows what it’s like to launch a start-up company, and they want to help you enjoy every step of your brand-transforming journey.
DIJGTAL’s flexibility makes it an excellent choice for businesses on a budget. The company handles the “usual” marketing content like SEO, website creation, and social media management and designs and develops software and mobile apps in-house. In addition, DIJGTAL can tailor its services to fit your needs and budget, making it the ideal choice for start-ups looking to gain momentum.
#2. Foundation
Foundation focuses on content: strategy, creation, distribution, marketing, and SEO. By prioritizing an end-to-end content marketing strategy, this agency analyzes brands, trends, and growth channels to determine what will inspire a customer to take action.
Foundation also believes client-agency collaboration is vital in discovering a brand’s exciting, less-than-boring details that set it apart from the crowd. Using qualitative and quantitative research methods, Foundation determines what makes audiences tick, what customers want, and how to respond to popular customer queries.
- Best for Canada B2B
- Headquarters in Halifax, Nova Scotia, Canada
- Industries: software, manufacturing, B2B, and SaaS
- Strengths: Focus on client-agency relationships to create unique content strategies
- Pricing: Custom pricing
- Recognizable clients: Mailchimp, Canva, and Webex by Cisco
#3. Wallaroo Media
B2C companies are all about connecting with a target audience, and few agencies know more about customer resonance than Wallaroo Media.
Wallaroo Media is a Utah-based full-service digital marketing agency that specializes in:
- Social media advertising management
- Paid search advertising management
- Search engine optimization
- Content marketing
- Email marketing
- Influencer marketing
- Website design and development
Since its creation in 2012, Wallaroo Media has worked with various companies, including start-ups like Casper mattresses and multi-billion dollar corporations like Disney, Ikea, and the NBA.
Wallaroo’s achievements speak for themselves. One of the firm’s most successful projects was launching the mobile investing app Acorns. Acorns approached the marketing firm intending to spread the word about their new mobile application, which allows users to invest spare change. However, no one could have predicted how successful Wallaroo’s marketing campaign would be.
Acorns was the number one most popular finance app for nearly a week. 2014 Mashable named the Acorns app #1 App of the Year. Additionally, Twitter and Facebook each conducted their case studies on the explosion of the Acorns app to highlight the power of social advertising and Wallaroo Media’s work.
#4. Brafton
If you want to offset your in-house resources with a content marketing company, Brafton is an excellent option.
Brafton’s distribution, strategy, and content teams collaborate to ensure every project persuades viewers to become loyal customers.
As a full-service agency, Brafton clients receive various services, including blog, eBook, white paper writing, design creation, video production, and website and email copy. In addition to developing a content strategy, Brafton is a content marketing company that offers technical SEO services, streamlines automation, and concentrates on paid social media advertising.
- Best for: high volume, full-service content needs
- Headquarters in Boston, MA
- Industries: finance, technology, education, healthcare, and software
- Strengths: Automated content creation and distribution that offsets in-house resources
- Pricing: Custom pricing based on company size, industry, and goals
- Recognizable clients: Lasko, Routledge, Rubbermaid, and Stanford University
#5. Column Five
Rated as one of the best creative marketing companies, Column Five’s primary expertise lies in content marketing, brand development, and video production. A lot of their work is underpinned by storytelling. They believe the best story wins and use stories’ power to foster deep relationships with their clients.
Their team will help you identify the most potent story by blending their industry skills with data-driven strategy. From your website design to white papers and other lead magnets, they’ll create on-brand content to engage your target audience across all touchpoints.
Key Services:
- Brand strategy
- Content strategy
- Content creation
- Keyword strategy
- Distribution strategy
- Campaign management
- Reporting
#6. Earnezt
In theory, B2B marketing tactics should be nearly identical to those used for B2C. In practice, however, it’s not quite as simple. B2B marketers are challenged to attract and convince other businesses to purchase your product or service. Accomplishing this feat takes creativity, something that Earnezt has plenty of. The firm was awarded “Best Use of Creative” at the 2020 B2B Elevation Awards.
Earnezt’s research team has gathered some interesting statistics (or “shockers,” as they call them) about modern buyers. According to the Earnezt website:
- “58% of buyers don’t trust vendors’ claims (even those they buy from).”
- “69% don’t trust ads, which may explain why the average click-through rate of an online ad is just 0.05% (that’s one click for every 2,000 views).”
- “50% of business buyers say the content they receive is useless.”
For many digital marketers, these stats can create some serious roadblocks. However, the creative thinkers at Earnezt have returned to the drawing board to develop a system that takes a more psychological approach to B2B marketing. Their strategy works as they have partnered with major tech companies such as Samsung, Canon, and Oracle.
#7. Optimist
Are you a product-led company seeking long-term growth through search results and promotion? Optimist is a growth-focused content marketing company looking to partner with clients precisely like that.
Using strategic content marketing and an acquisition strategy, Optimist creates product-focused content to build a sustainable growth funnel for new leads, users, and sales.
This company also combines SEO best practices with inbound marketing strategies to help build the best action plan for every client.
- Best for: Mid-sized SaaS
- Headquarters in Los Angeles, CA
- Industries: B2B and SaaS
- Strengths: Product-led content designed for an inbound acquisition strategy
- Pricing: Custom pricing
- Recognizable clients: Contentstack, FairShake, Glide, and Submittable
#8. SimpleTiger
SimpleTiger is an SEO company focusing primarily on companies with SAAS (software as a service). Their entire “ethos” and business model is based on a very straightforward yet effective 80/20 strategy, meaning that the firm focuses on the 20% of optimization that will yield 80% of the customer’s results. This first 20% always begins with a detailed analysis of three key SEO factors:
- Rankings: According to SimpleTiger, “rankings are the first indicator of growth and future success in SEO. They ensure you know exactly where you rank for your most important keywords and constantly give you the strategy to grow your rankings further.”
- Traffic: Once your company starts to see growth and your digital content appears on the first page of search engines, organic traffic also tends to increase. Organic traffic is typically considered one of the most crucial reporting metrics, as it’s a clear indicator that your climbing rankings positively affect your market growth, leading to conversion.
- Conversion: Customer conversion is the ultimate goal when utilizing a content marketing agency. It shows the firm’s efforts work and proves ROI (return on investment).
While this simple formula may not be revolutionary, it has helped SimpleTiger clients NBC, LG, and ETRADE gain serious software recognition.
#9. Green Flag Digital
As a leading digital PR innovator, Green Flag Digital knows how to combine public relations and data-driven content marketing services to create a strategy that drives traffic and links.
Green Flag Digital creates content that helps clients reach their goals with a high ROI by focusing on relational content that benefits the agency’s clients, potential customers, publishers, bloggers, and journalists. This content agency also provides technical SEO consulting to answer questions about crawling, indexing, ranking, and more.
- Best for: mid-sized digital PR
- Headquarters in San Diego, CA
- Industries: SaaS, medical, real estate, and e-commerce
- Strengths: Combining digital PR and data-driven content marketing services
- Pricing: Custom pricing
- Recognizable clients: DocuSign, Bear Grylls, and Reservations.com
#10. 97th Floor
97th Floor prioritizes the relationship between content and customers and creates individualized marketing plans for each client.
With data-driven processes, this content marketing agency seeks valuable and ever-evolving opportunities to create customer-focused content.
Additionally, a customized onboarding process and team selection allow 97th Floor to partner its clients with best-fit marketers, designers, and creators. These custom processes benefit various company types, including funded startups, trailblazers, and Fortune 50 brands.
- Best for: Content Automation
- Headquarters in Lehi, UT
- Industries: Business, health, technology, B2C, and media/publishing
- Strengths: Customizable onboarding process and innovative marketing strategies
- Pricing: Custom pricing
- Recognizable clients: Gigamon, Utah Jazz, and Tuft & Needle
What Are the Benefits of Working With a Content Marketing Company?
Now that you know precisely the top 10 content marketing companies, what they do, and how they do it, let’s see how it could benefit your business.
#1. They Can Help You Build An Editorial Calendar
One of the top benefits of hiring a professional content marketing company is that they can help you create an editorial calendar for your blog or website. A content calendar system means knowing when to publish new posts, take down old ones, or even stop posting altogether until you have completed a certain number of posts or pages.
They can also give suggestions on how often their clients should post new content to avoid appearing spammy or annoying to readers’ eyes. For example, if you want to publish two posts per day, they can help you determine the best time to publish those posts so they don’t get lost in the crowd of other content on the same topic. They can also suggest which times of day will generate higher traffic and better engagement with your readership base.
#2. They Can Produce Infographics
Infographics are a great way to convey your message, but they also require much work. Even when you create them yourself, making them look good takes time and effort. Assuming you’re not an expert at making infographics, hiring a content marketing company can be worth exploring.
Essentially, they can take all of the hard work out of creating an infographic (and the massive amount of work to create the accompanying text) for you so that you can spend more time on other parts of your business.
#3. They Have Expert Knowledge Of Your Industry
Considering most companies work with various business niches and industries, they understand how to assist you with your content marketing needs. This knowledge means that they’ll know what works for other companies in your niche and how best to use that information so that it helps you grow as well.
In addition, they know how best to reach out to people who might be interested in what you offer and what types of content will convert them into paying customers. For example, if you’re selling services related to web design, the right content can help get more people interested in what you do so they can learn more about it and take action.
When Should You Work With a Content Marketing Company?
If you want to start creating high-quality content that drives and converts leads, you need to be working with a company.
How to Choose a Content Marketing Company?
Choosing a content marketing company might be intimidating, like diving into the deep end of a pool without knowing how to swim. The challenge is to stay afloat, find a ship that can handle storms, and set a course for success.
Although high-quality content is crucial, the company producing it matters just as much. Choosing a company that can complete the task isn’t the only objective; you also want to collaborate with a company with a thorough understanding of your sector. On that note, I have drafted a checklist guide to help you manoeuvre this daunting task. Check it out below.
How to Choose a Content Marketing Company Checklist
Is Content Marketing Still King?
Yes, content marketing is still considered king in 2024. Content is a vital part of marketing, and it’s one of the best ways to educate audiences and build connections that lead to conversions. Marketers prioritizing content marketing are 13 times more likely to see a positive return on investment (ROI).
Bottom Line
Content marketing is one of the fastest-growing forms of marketing, and businesses of all sizes invest in it. It allows you to reach your target audience with informative and compelling content that turns them into customers over time. To get the most out of your content marketing efforts, partnering with a content marketing company like one of the ten on our list is a great idea.
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