AI marketing tools help small businesses create content, recommend ad campaigns, create social media captions that are optimized for search engines, and much more. Small businesses can compete with the big guys if they have the correct software. Are you prepared to use some artificial intelligence to help you with marketing? In this post, I will offer a comprehensive list of the top AI marketing tools that will transform your campaigns.
Key Points:
- AI tools help businesses run more profitably, make better decisions, and add more value for both their stakeholders and other businesses.
- You can use it to generate blog articles, marketing emails, landing pages, and more without switching between applications.
- AI tools can evaluate campaign outcomes and develop marketing tactics that are more effective.
- Numerous first-rate artificial intelligence solutions can boost your marketing and sales operations.
- Marketers can do more with less effort thanks to AI, which frees up more time for strategic and creative thought.
What Are AI Tools For Marketing?
An AI marketing tool is any program that assists you with marketing-related duties by utilizing artificial intelligence. When considering the use of AI in marketing, we often think immediately of content generation; nevertheless, the application of AI will vary greatly depending on your position. Here are some examples of how AI marketing technologies could benefit you daily:
- Ad enhancement and targeting
- Content optimization
- Brand alignment
- Market research
- Sentiment analysis
- Translation for multilingual campaigns
- Predictive lead scoring
- CreatingÂ
- Customer-facing bots
Note that the majority of the apps you use will have AI integrated into them as it becomes the new standard.
The Benefits of Using AI in Marketing
Artificial intelligence (AI) tools are being used in more industries. AI offers many advantages to marketing professionals and departments, including:
- Promotes effectiveness
- Increases output
- It saves time and energy.
- It enhances individualization. or personalization
- AI improves client service.
- It is not expensive
- It allows for scalability
- AI helps you reach your target audience.
- It provides instantaneous insights.
- It produces and enhances content.
Overall, AI tools enable companies to operate more efficiently, make wiser decisions, and provide greater value to their stakeholders and companies.
14 Best AI Tools for Marketing
Here, we will discuss 14 AI tools that you can use right now to increase the productivity of your marketing team. Note that these tools can be used for free or offer free services.
#1. HubSpot
- Price: Free.
- Best for: Creating content.
Hubspot’s AI Assistant enables you to swiftly design, produce, and distribute outstanding content. Without having to hop between applications, you can use it to generate blog articles, marketing emails, landing pages, and more, in addition to conversation intelligence.
Furthermore, HubSpot’s AI Assistants can assist you in producing SEO-friendly content, including enhancing blog ideas with SEO data and producing content, outlines, and meta descriptions that are optimized for search engines.
#2. Bardeen.ai
Image Source: Bardeen
- Price: Free forever plan; professional plan starts at $10/month
- Best for: AI marketing automation.
Whether you need to maintain a clean and updated CRM, customize outreach efforts, or integrate data across the many platforms your internal team utilizes, Bardeen leverages AI to optimize your workflow.
Bardeen is an AI automation solution for process optimization. Automation is now as easy as ever, thanks to Bardeen.ai.
Furthermore, it is simple to automate many procedures and increase efficiency thanks to the connectivity with over 100 other CRMs, including HubSpot. For businesses of all sizes trying to maximize their marketing and sales automation efforts, Bardeen is a helpful tool. With thousands of pre-made automation templates at your disposal, getting started is simple.
#3. 6Sense
Image Source: 6Sense
- Price: Free versions are available. Pricing is available upon inquiry.
- Best for: Account targeting and prioritization.
6sense uses artificial intelligence (AI) to evaluate audience data and provide insight into the anonymous buying team’s research to assist in prioritizing accounts and allocating resources.
6Sense, a long-time competitor in the intent data field, now uses AI to go through the vast quantity of intent data and reveal insights that may be put to use. In this manner, your staff is always concentrating on the tasks that have the greatest potential.
#4. Zapier
- Pricing: Free plans are available. Paid plans start at $19 a month.
- Best for: Text parsing.
Zapier automates time-consuming procedures to help you grow your business. This could include initiating significant workflows and adding contacts to email lists for marketers.
Additionally, Zapier can convert text-based input into data and provide straightforward answers from emails, Slack conversations, tweets, and forms. Marketing organizations can also scan vast amounts of text and gain important insights from customer input that they might otherwise overlook by using automated text analysis.
#5. ChatGPT
- Price: Free.
- Best for: Creating content.
ChatGPT is an NLP chatbot that can understand and produce content, such as blog posts and social media posts, that appears to have been written by a real person.
It offers faster response times for developers, businesses with AI integration needs, content creators, and customer support teams.
Now look at 100 Prompts to Use in ChatGPT for Digital Marketing:
#6. Copy.ai
- Price: Free.
- Best for: Creating content.
Copy.ai reduces the need for human editing by producing nearly publishable drafts, which simplifies the copywriting process. You can quickly receive outlines, articles, social media posts, and sales emails by simply giving us a topic and creative guidance. If you need to create written content quickly and in large quantities, this is the AI marketing tool for you.
The basic plan is free, and it’s best for content writers, copywriters, marketers, and small business owners.
#7. Canva
- Price: Free.
- Best for: Graphic design.
Canva is an excellent resource that offers more than just social media graphics; it also handles presentations and document creation. Additionally, Canva’s Magic Design feature makes it easier to repurpose material across many platforms by using AI-powered content creation to produce similar templates based on uploaded media.
The basic account is free, and it’s best for: designers, small business owners, social media managers, and students.
#8. Murf
- Price: Free.
- Best for: Multimedia production.
Murf is an AI marketing tool that creates authentic, human-sounding voiceovers for scripts. With the platform’s AI voices, you can generate audio in 20 languages that sounds professional.
To save time and maintain authenticity, you can even clone your own voice. For creating voiceovers for podcasts, social media videos, or brand presentations, it’s an excellent tool.
It has a free plan that is ideal for groups with an interest in multimedia creation.
#9. Podcastle
- Price: Free.
- Best for: Audio podcast.
Podcastle is an AI-powered podcast editing and recording program that you can use to record audio and video feeds, including group virtual interviews with up to ten people.
With consistent volume levels, Podcastle’s AI-powered editing automates operations like removing quiet, recommending clip edits, and eliminating noise.
This is an excellent choice if you’re launching a podcast and require simple tools for editing audio and video. However, if you have more podcasting expertise, this may not be sufficient for you.
It has free basic plans, and it’s best for amateur podcasters.
#10. Quillbot
- Price: Free.
- Best for: Creating content.
QuillBot sets itself apart by assisting you in rephrasing current content in an original way. Beyond simple synonym substitutions, QuillBot can enlarge or condense content for clarity or detail.
In addition, it provides special add-ons, including a citation generator, a sentence completion tool for “co-writing,” and an AI search engine for web research.
Certain features are free, and it is ideal for social media managers who want to reuse already-published content.
#11. Magic Studio
- Price: Free.
- Best for: Image editing.
Magic Studio is an AI tool designed for brands who want to improve their visual identity. With Magic Studio, you can quickly arrange your best-selling items on slick backgrounds, eliminate extraneous elements, and create images in response to text commands. It’s also a fantastic tool for making epic profile pictures.
It has free features, and it is ideal for e-commerce companies
#12. Keyword Insights
- Price: Free.
- Best for: SEO content.
A powerful SEO tool, Keyword Insights is a sophisticated AI writing assistant designed with modern content producers in mind. Writing, search engine optimization, and content research are all expertly combined on this integrated platform. With a hint of human-AI cooperation, Keyword Insights’ writing assistance provides AI capabilities.
It has SEO tools available and it is best for content marketers and SEO experts
#13. PhotoRoom
- Price: Free.
- Best for: Editing images.
PhotoRoom is a great (and free) specialized tool that highlights the subject on a background by selecting to remove the background from any photo.
This design tool distinguishes the subject of a portrait from the background using artificial intelligence (AI) and machine learning. With PhotoRoom, defining an image’s outline takes seconds instead of the 10 minutes it might have taken a designer in the past. You have the option to add any hue background you like.
#14. Hemingway App
- Price: Free.
- Best for: Creating content.
Hemingway is an AI marketing tool that edits your content to ensure optimal readability and clarity. It assigns a readability value based on US academic standing. Using it couldn’t be simpler: just copy and paste your content into the web application, then press return.
Furthermore, it is used for purposes like opinion pieces, white papers, annual reports, and other writing where readability is less important than personal style.
Most importantly, it’s free!
How To Use AI For Marketing In 2024?
These are a few well-known applications of AI in marketing.
#1. AI Tools for Marketing Brainstorming
AI can be used to improve your strategic decision-making, efficiency, and inventiveness. You can generate ideas for themes and article headlines, as well as ideas for visualization, with the use of an AI model such as ChatGPT.
Just provide a question, such as “Give me five ideas for blog posts about [your topic or niche],” and you’re done. Note that, although AI can be a huge help, it won’t be able to replace human innovation.
Note that to help you generate ideas without ever leaving their platform, ChatGPT has been linked with the majority of marketing automation software.
#2. Research and Customer Data Analysis
With the use of AI tools, you may create marketing strategies that are more successful by analyzing the results of previous campaigns and identifying success trends.
AI marketing can provide comprehensive insights into the effectiveness of your marketing campaigns since it can evaluate consumer data from a variety of sources, including social media, market trends, and consumer behavior.
By automating data collection and analysis, AI solutions can also help with competitor analysis. This could give you an advantage over competitors by revealing their strategies, keywords, and positioning within the market.
#3. Content Creation:
One of the most common uses of AI in marketing is content creation. New AI technologies, such as ChatGPT, can write your outlines, recommend content, offer headlines, and even create whole articles based on your keywords and subjects.
Furthermore, AI may help with content optimization as well by evaluating user behavior and interaction, pinpointing problem areas, offering insightful analysis, and proposing tactics to boost your content marketing effectiveness.
Additionally, by producing interesting content quickly and in large quantities, an AI writing tool will speed up your productivity during the content development process.
Read more on How to Be a Content Creator That Brands Are Desperate to Hire
#4. Personalization
Achieving 1-to-1 personalization is now a lot simpler thanks to AI-powered solutions. For example, OptiMonk’s Smart Personalizer enables e-commerce businesses to create highly customized experiences.
With the help of artificial intelligence (AI), this technology can automatically match the messaging on your landing pages to your sponsored advertising, increasing conversions and relevancy.
With just a few clicks, you can quickly and easily customize hundreds of landing pages at once, increasing PPC conversion rates by up to 100%.
#5. Improving Customer Experience
AI enhances the user experience; for instance, chatbots can offer accurate help and quick customer service on your website or Instagram whenever you need it.
Numerous chatbots can be configured to transfer a consumer to your customer support team when human intervention is required.
Which AI Tool is Best for Sales and Marketing?Â
Your sales and marketing efforts can be improved with the aid of several excellent artificial intelligence solutions. The “best” tool for you will vary depending on your goals, industry, budget, and company.
These are some excellent all-in-one AI solutions for marketing;
- Sprout Social: It manages a variety of marketing tasks, such as competitive intelligence, digital marketing, social media, and customer service.
- Zapier: This leverages AI to improve and expedite a variety of tasks, including operations related to sales and customer success, content and video creation, public relations, and social media.
- HubSpot: It does market research, develops websites, writes emails to potential customers, improves data analysis, and creates social media content using AI.
What Type of AI is Used in Marketing?
Machine learning: Large amounts of data are used to train these algorithms, so they can make reasonably complicated predictions and judgments. These algorithms can categorize customers, identify photos, interpret text, and predict the reactions of customers to different campaigns, including promotions.
Is AI Good or Bad for Marketing?
AI has more positives for marketers than negatives. With AI, marketers can accomplish more with less work, freeing up more time for creative and strategic thinking. Examples of this include automated content generation.
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