Top Rated Newsletters Every PR Professional Should Subscribe To in 2024.
If there’s one thing I’ve learned in PR, it’s that staying informed isn’t just a bonus; it’s essential.…
Ways to Use Instagram Channels to Boost Your Brand’s Visibility
“What’s up, guys? How are y’all feeling today?” These are some of the phrases you’ll hear from creators…
How to Effectively Send InMail on LinkedIn: Tips for Getting Responses
LinkedIn is a wealth of professional contacts—provided you can find who you want. If you’re a LinkedIn user,…
CRM Vs SRM: What’s The Difference?
When managing relationships in your business, you might hear two terms: CRM Vs SRM. They sound alike and…
Persona Marketing: Create Customer Profiles For Engagement
Think about how much time you spend online. When was the last time you received an advertisement or…
16 Compelling Brand Video Examples and 10 Tips for Creating One
Have you ever watched one of those brand videos that immediately caught your attention, made you feel something,…
The Ultimate Guide to Social Media Branding: Tips for Creating Your Online Identity
With over 63.7% of the world’s population on social media, most businesses presently use these platforms for branding…
My Best Strategies for Calculating Share of Voice Advertising
Have you ever been responsible for compiling reports for your marketing team? If so, are you familiar with…
A Complete Guide to Hashtag Marketing Strategies, Examples for Effective Campaigns
Hashtag marketing has become more than a casual social media strategy for businesses. It has grown into a…
What is White Label Marketing? When and How to Use it ( + Examples)
White label marketing is a strategy in the digital marketing industry. It is about outsourcing, which means that…