Understanding Brand Dilution: Causes, Consequences, and Prevention
Writing this, I can recall how my friend’s organic skincare brand decided to expand its product line. They…
Elevate Your Brand’s Marketing Strategies With PR Boxes
If you have ever watched an “unbox this with me” video, then you already have an idea of…
Building A Strong Relationship with Journalists: Mastering Media Relations
Your organization has a wonderful story; perhaps you recently introduced a game-changing product or took home a significant…
The Art of Crafting a Creative Brief: A Step-by-Step Guide
Have you ever been involved in a project that seemed to fall off course, like constantly needing to…
15 Best Inbound Marketing Tools That Can Save Your Business in 2024
Inbound Marketing is all about attracting the right audience by creating compelling content, such as blogs and social…
Understanding Your Customers: Advanced Techniques in Audience Analysis
The first major PR campaign I worked on was for a tech startup launching a new app. We…
Streamline Your Client Onboarding Process: Best Practices for Success
Client onboarding is the critical first step that can make or break a lasting relationship. When done right,…
Publicity Stunts: How To Create Buzz and Drive Engagement
It’s more challenging than ever to stand out in today’s digital market. Every day, customers, including you and…
Social Listening vs Social Monitoring: The Biggest Differences Explained
For those of us who live and breathe social media marketing and online reputation management, these two terms…
Why is AI Bad? 9 Terrifying Reasons You Can’t Ignore
When I initially started looking into the area of artificial intelligence, I was attracted by its promise. AI’s…