How Advertising Value Equivalency Shapes Effective Campaigns
Imagine you’re a hardworking public relations executive like me, and your most recent campaign has just concluded. It’s…
Must-Read Digital Marketing Books: Top Picks to Boost Your Strategy in 2024
Digital marketing is constantly moving. However, if done correctly by following to trends and employing appropriate techniques, digital…
Top PR Platforms for 2024: How to Elevate Your Public Relations Strategy
Public relations (PR) is like the unseen hero of a successful business strategy. It’s the bridge between your…
Top 10 Corporate Social Responsibility Strategies for 2024: A Guide for Modern Businesses
Reflecting on my corporate experience, I’ve realized the great value of Corporate Social Responsibility (CSR). It’s more than…
Understanding Market Coverage: Definition, Types, and Importance for Your PR Strategy
I remember the first time I heard the term “market coverage.” At that time, I was a legal…
Step-by-Step Guide to Creating Effective Marketing Videos in 2024
Video content is a very effective marketing tool. 90% of brands use video as a marketing tool, and…
Expert Tips for Effective Engagement Marketing: Approaches to Boost Customer Interaction
Did you check your social media channels today? I am guessing you did. How many product/service commercials did…
How to Shorten a URL Link for Free: Tools, Benefits, and Examples
Most people online have encountered a long, unwieldy URL that takes up too much space and looks unattractive.…
How to Write The Perfect Media Brief: A Step-by-Step Guide
Spokespeople are generally always busy, either reviewing the outcome of their previous interviews or preparing for new ones.…
7 Proven B2B Digital Marketing Strategies for Business Growth (+ Top Agencies)
Selling your goods and services to a customer is the most popular form of marketing we are all…