Guide To Effective PR Planning + Examples And Templates
A well-planned public relations plan is one of the most effective strategies to increase brand recognition. Rather than…
PR Newsletters: 20 Must-Read For Professionals in 2024
It’s difficult to keep up with the ever-changing world of public relations (PR). With trends changing and new…
PR Metrics That Matter: How To Track and Analyze Your Campaign
You cannot enhance anything if you cannot measure it. Measuring PR campaigns allows you to track your progress…
Public Relations Specialist: Step-By-Step Guide To Become And Their Roles
Have you ever wondered who is behind the headline-grabbing press releases or the smooth crisis responses that salvage…
B2B Marketing Firms You Can Trust to Grow Your Brand in Nigeria
Understanding the local landscape and understanding the world of B2B marketing may be difficult, especially in an ever-changing…
Is Ambush Marketing Worth the Risk? Pros, Cons, and Examples for Nigerian Brands
The first time I heard of ambush marketing was in a conversation about the 2019 Lagos Marathon. Even…
Top Skills Every Advertising Manager Needs to Succeed
What no one tells you about managing ad campaigns is that creativity is just the beginning. Soon enough,…
How to Effectively Send InMail on LinkedIn: Tips for Getting Responses
LinkedIn is a wealth of professional contacts—provided you can find who you want. If you’re a LinkedIn user,…
Media Mix Modeling Explained: The Key to Effective Marketing Investment
How would you know if your marketing campaigns are effective? How will you be able to tell if…
A Detailed Guide to Effective Marketing Strategies for the Gaming Industry
Ever since the popularity of the gaming industry in the early 2000s, it has been insufficient to have…