Top Mistakes in PR Event Planning and How to Successfully Plan One
Have you ever wondered how successful brands capture the public’s attention through flawlessly executed PR events? PR event…
Comparative Vs Competitive Advertising: Key Differences And How To Choose
When it comes to promoting a product or service, an effective advertising approach makes all the difference. As…
Key Responsibilities of a PR Manager: Managing Your Brand’s Public Image
Ever wondered what goes on to keep a brand in focus and, more importantly, in people’s good books…
Why PR Embargoes Matter: A Guide for PR Professionals
I used to supervise product releases at a tech company where I worked. One day, we were preparing…
Best Ways to Use Social Media to Boost PR Efforts and Brand Awareness
We constantly needed new strategies to reach new audience and increase brand awareness when I was a communications…
A Guide to White Label Copywriting: When, Why and How to Use It for PR and Branding
Have you ever wanted to clone your best marketing strategies? Now, welcome your magic bullet in the form…
Tools and Resources Every Public Relations Team Should Be Using
Have you ever wondered what the role of public relations (PR) team is in ensuring that your brand’s…
Breakdown of the Difference Between Tactics and Strategies in Public Relation
Have you ever wondered about the difference between PR tactics and strategies? While these terms are often used…
How to Create Engaging Radio Ads That Capture Attention + 5 Good Examples
Have you ever been driving down the road, casually listening to the radio, when an ad comes on…
Public Affairs vs. Public Relations: Which Is Right for Your Brand?
Having worked with organizations on their communication strategies, I saw a recurring thread: many companies failed to distinguish…