Public Relations Marketing: What It Is, How It Works, and Why It Matters
Public relations marketing plays a major role in how businesses build trust, manage reputation, and grow visibility. Whether…
PR Partnerships: How to Identify and Work with the Right PR Allies
Have you ever wondered how PR partnerships can transform a brand? I learned this firsthand while working with…
The Most Effective Web Advertising Formats to Drive Traffic and Conversions
I still remember the first time I tried running an online ad. We had just launched a small…
Automated Online Marketing: Tools, Strategies, and Best Practices for 2025
A few months ago, Stella, a small business owner, felt completely overwhelmed by the constant juggle tasks. Between…
Media Brief Sample: A Ready-to-Use Template for Your Next Campaign.
A media brief sample is a powerful tool to streamline communication between teams for a campaign. It sets…
How to Use PR to Supercharge Your Word-of-Mouth Marketing Strategy
I’ve always believed that the best marketing doesn’t feel like marketing. It’s like a natural conversation. It’s when…
What Is a Marketing AI Platform and How Can It Transform Your Strategy?
A few years ago, I was managing a content campaign for an e-commerce client, handling ads on different…
What Is a Lead Builder? How to Generate High-Quality Leads for Your Business
A lead builder is a marketing professional who focuses on generating high-quality leads for businesses. They use strategies…
The Best Public Relations Outlets for Businesses and Brands in 2025
When my co-founder and I launched our company, we thought having a great product and a solid business…
The Ultimate Influencer Strategy Framework: How to Drive Brand Success
I remember when I first stumbled upon a local Instagrammer with just a few thousand followers. Her posts…