Is Ambush Marketing Worth the Risk? Pros, Cons, and Examples for Nigerian Brands
The first time I heard of ambush marketing was in a conversation about the 2019 Lagos Marathon. Even…
Top Skills Every Advertising Manager Needs to Succeed
What no one tells you about managing ad campaigns is that creativity is just the beginning. Soon enough,…
How to Effectively Send InMail on LinkedIn: Tips for Getting Responses
LinkedIn is a wealth of professional contacts—provided you can find who you want. If you’re a LinkedIn user,…
Media Mix Modeling Explained: The Key to Effective Marketing Investment
How would you know if your marketing campaigns are effective? How will you be able to tell if…
A Detailed Guide to Effective Marketing Strategies for the Gaming Industry
Ever since the popularity of the gaming industry in the early 2000s, it has been insufficient to have…
Best Strategies for Effective Customer Feedback Analysis in 2024
Big brands and businesses like Samsung have maintained a devoted following of customers by actively listening to their…
How I Create Successful Email Marketing Campaigns for Brands
Many people need to open the emails accumulating in their inboxes, as they will either delete them without…
Real-Time Marketing Campaigns: Best Practices and Examples for Instant Success
Real-time campaigns, or RTM, is a modern-day marketing format that brands and businesses use to offer quick reactions…
10 Best Ideas for New Website Announcements: Emails, Templates, and Tips
It’s a huge deal to launch a new website, and now it’s time to make announcements to showcase…
A 2024 Guide to Corporate Reputation Management (Best Strategies & Tips)
Corporate reputation management is more than word-of-mouth advertising. It involves fostering social responsibility, a positive work environment, and…