How to Leverage on Comparative Advertising to Outshine Competitors.
As soon as I entered the competitive world of advertising, I understood that being unique required more than…
Top-Rated Email Marketing Agencies for Effective Campaigns in Nigeria.
Email marketing is still one of the cheapest and most direct ways for companies to communicate with their…
What is Differentiated Marketing? How it Works and Best Strategies for 2024.
The field of marketing is dynamic and always changing to meet the demands, preferences, and behaviors of its…
Competitors Mapping: How to Use it for Your Brand‘s PR Strategy
Are you ready to elevate your brand’s PR strategy using competitors mapping template? By effectively mapping out your…
The Ultimate Guide To Mastering Reactive PR: Crisis Response 101
A brand’s reputation can be made or broken by a single tweet or post in the fast-paced world…
PR Packages For New Brands: What to Include + How to Make One
Launching a new brand is an exciting journey. But, amidst the excitement, one thing is certain: getting your…
Top Mistakes in PR Event Planning and How to Successfully Plan One
Have you ever wondered how successful brands capture the public’s attention through flawlessly executed PR events? PR event…
Comparative Vs Competitive Advertising: Key Differences And How To Choose
When it comes to promoting a product or service, an effective advertising approach makes all the difference. As…
Key Responsibilities of a PR Manager: Managing Your Brand’s Public Image
Ever wondered what goes on to keep a brand in focus and, more importantly, in people’s good books…
Why PR Embargoes Matter: A Guide for PR Professionals
I used to supervise product releases at a tech company where I worked. One day, we were preparing…