What is a Brand Newsroom? Benefits + How to Set Up an Effective One
Imagine sharing stories about your brand with the same speed, precision, and impact as a media house. That’s…
What Is a Brand Management Consultant & Why Your Business Needs One
Take myself as an example. I once decided to get into better shape because dieting wasn’t just as…
Top Mobile Marketing Strategies to Reach Customers on the Go in 2024
Hello, super-reader! 👋 Ever wondered how those cool ads and messages pop up on your phone, just about…
Branding Frameworks Explained: A Guide for Modern Brands and Businesses
Imagine this: I’m interviewing you for a dream job, and I say to you, “What’s your brand? ”…
Brand Personality in Action: Examples and Lessons for Your Brand
If your favorite brand were to be a person, would it be one that is friendly and always…
Best Client Management Strategies for Lasting PR Relationships
Client management is a critical facet of public relations practice—it is the art of strategizing, communicating, and fostering…
Why Branding Fails Happen and How to Prevent Them for Your Business
I remember it well: A close friend of mine, let’s just call him “Tom,” had just started a…
Why Word of Mouth Marketing Matters: Benefits and Pitfalls to Avoid
I remember when my friend Alex launched his new tech startup, where ideas were flowing from all directions…
Cheap Online Marketing Strategies: Promote Your Business on a Budget
Hello, fellow entrepreneurs! Ever felt that online marketing is a bottomless pit where your hard-earned money disappears? I…
Free and Paid Digital Marketing Resources Every Marketer Should Know
Picture this: You are a new digital marketer who is willing to establish a career in the seemingly…