How To Check A Company’s Reputation in 2024 (Simplified)
As an entrepreneur, you may be wondering why it is important to check your company’s reputation. Maybe you…
Building Bridges with International PR (My Journey to Global Brand Storytelling)
Building bridges with international PR is more than just translating press releases; it’s also about knowing cultural nuances,…
HOW TO MEASURE BRAND AWARENESS: Tips To Improve Your Brand Strategy
Have you ever poured your heart and energy into a marketing campaign, only to wonder if anyone noticed?…
7 Simple Practical Steps to Build Brand Loyalty
Do you sometimes look at a brand, and wonder how they’re able to maintain a consistent level of…
Unveiling the Power of Publicity: A Comprehensive Guide
Let’s start with a story. A few years ago, I was working with a small software company alongside…
Unlocking the Power of Brand Equity: A Comprehensive Guide
I remember walking into a grocery shop to get some cereal. My eyes swept the shelves, and I…
Marketing vs. Advertising: Building a Growth Engine for Your Business
Five years ago, my best friend and I decided to open and launch our coffee business as our…
Crafting the Perfect Journalism Resume: Tips for Standing Out in a Competitive Field
Let me share a story about the first managerial position I ever applied for. I was fresh out…
Brand Authority: How to Elevate Your Reputation and Stand Out
As a young marketing intern, one of the challenges I faced was helping startups gain visibility in their…
What Does Integrated Communications Marketing Do For Your Business: All You Need To Know
Are you finding it hard to keep your business’s messages consistent across different platforms? If yes, Integrated Communications…