Brand Affinity Hacks: Get Customers Fiercely Loyal to Your Company
When I first started out in brand management, I was interested in how certain businesses could instill passionate…
Advertising vs. Marketing: Which Should Your Business Focus On More?
When it comes to advertising vs. marketing, there are several key differences. Yes, they might seem similar and…
BRAND RESONANCE: Elevating Brand Resonance Through Experiential Engagement
“If you can create a product or service that resonates with 1% of the world’s population, you are…
The Top 2024 Brand Mention Tools (All You Need)
Do you know that you can track when people mention your brand or your overall reach as a…
How To Build Effective Influencer Relations: A Detailed Guide
So, you might have heard the term “building influencer relations” thrown around lately. It sounds like another one…
How to Measure and Improve Your Brand’s Salience
I recall the first time I completely grasped the importance of brand salience. I was in a grocery…
Product Experience 101: What You Need to Know
When I initially got into digital marketing, the word “product experience” sounded both intriguing and intimidating. I vividly…
Brand Extension 101: Types, Examples, and Keys to Success
When I initially started out in marketing, the concept of brand extension was both interesting and terrifying. I…
Event Branding Examples: Ideas to Inspire Your Next Big Event
What differentiates a good event from the best event of the summer? Some people will say food, while…
A Step-by-Step Guide to Effective Competitive Benchmarking
When I first started my business, I learned how important it was to understand our position in comparison…