41 Rebranding Announcement Examples That Inspires Me Everytime
Have you ever come across a brand rebranding announcement that just left you in awe? You know, those…
My 7 Best Tips for Building Compelling Storytelling Marketing Strategies for Brands in 2024
A few years back, I found myself in an unconventional setting. As marketing head for a small organic…
How To Build & Measure Brand Affinity: The Ultimate Guide
I remember the first time I truly understood brand affinity. It wasn’t during a flashy ads campaign or…
What Are Transparent Brands?: Why They Matter and What We Can Learn From Them
There’s been a long-overdue sea change in marketing: Customers are now in control of the relationships with brands,…
Corporate Image: How to Develop and Maintain a Positive Public Perception
A company’s corporate image is what people think of the company, the services it provides, and the products…
Understanding Lifestyle Marketing: Strategies and Benefits for Brands
When I first discovered lifestyle marketing, I was amazed by how profoundly a business could connect with its…
Implementing an Effective Audio Marketing Campaign: A Step-by-Step Guide
Audio marketing is quickly becoming an essential part of modern marketing strategies. The development of podcasts, streaming services,…
Developing an Effective Internal Branding Strategy: Key Steps and Considerations
Developing a strong internal brand is critical for any organization seeking to promote a united culture and ensure…
Brand Ambassador Programs: Best Practices and Tips
Developing an effective brand ambassador program can greatly increase your brand’s visibility and trust. My involvement with brand…
7 Brand Storytelling Techniques That Captivate Audiences
Have you ever been so attached to a brand that consuming their product or service made you feel…