5 Shocking Value Drivers That Could Double Your Company’s Worth Overnight
When I first began looking into ways to dramatically increase the worth of my company, I was taken…
Social Signals: Elevating Your Brand’s Digital Footprint
A few years ago, I assisted a small bakery in navigating the turbulent waters of social media marketing.…
Celebrity Endorsements: Leveraging Fame for Business Growth
Imagine you’re reading through your favorite magazine or scrolling through Instagram and coming across an advertisement with your…
10 Brand Marketing Tactics That Actually Drive Results
When I initially started in brand marketing, I was overwhelmed by the numerous strategies available. Everyone seemed to…
Brand Measurement: Key Metrics and Methods for Evaluating Brand Performance
When I first began trying to improve our brand’s performance, I was overwhelmed by the number of metrics…
What is Brand Monitoring, and Why Is It Important For Your Business?
Well, yeah, there’s a name for wanting to know what people say about you and your brand. I…
Mastering Business Grammar: Rules and Tips for Professional Writing
As a business professional, have you ever felt embarrassed by a grammatical error in an important email or…
What Is Brand Integrity: Why Is It Important to a Company? 5 Key Reasons
When you think of “branding,” what comes to mind? Most associate it with a brand’s website, logo, or…
Understanding Incoming Mail Server: Tips for Small Business Owners
Imagine You’ve recently secured a large client for your little business. The excitement is evident, and you’re eager…
PERSONAL BRAND ATTRIBUTES: What They Are, How to Define Yours and Enhance Them
Success is not a straight road, and those who have achieved it have taken many paths to get…