Elevate Your Brand’s Marketing Strategies With PR Boxes
If you have ever watched an “unbox this with me” video, then you already have an idea of…
Understanding Your Customers: Advanced Techniques in Audience Analysis
The first major PR campaign I worked on was for a tech startup launching a new app. We…
Streamline Your Client Onboarding Process: Best Practices for Success
Client onboarding is the critical first step that can make or break a lasting relationship. When done right,…
Publicity Stunts: How To Create Buzz and Drive Engagement
It’s more challenging than ever to stand out in today’s digital market. Every day, customers, including you and…
What is Share of Voice? A Comprehensive Guide to Measuring Your Brand’s Market Presence
As a marketer, share of voice is one of the metrics you should pay attention to when gauging…
Level Up Your Marketing Strategy With Hyper-personalization
Today’s consumers are bombarded with messages from brands, even ones they don’t follow. Many companies say they “personalize”…
How To Measure Reach: Effective Tools and Strategies
While working on a campaign for a local bookstore, we launched a massive social media drive, sent out…
11+ Public Relations Examples To Inspire Your Next Campaign
When you hear “Everywhere you go,” what’s the first thing that comes to mind? MTN of course. This…
Interactive Facebook Posts: Level Up Your Marketing Strategy
I was once part of the marketing team of a brand that struggled to gain traction on social…
What Is A Contact Database? A Guide to Building Your Own
When I was starting in PR, I was just fascinated with the idea of gaining new clients and…