The Power of Shared Media: Leveraging Collective Content for Maximum Impact
In public relations, media refers to any messaging channel or platform the brand might use to connect with…
Understanding Brand Dilution: Causes, Consequences, and Prevention
Writing this, I can recall how my friend’s organic skincare brand decided to expand its product line. They…
Elevate Your Brand’s Marketing Strategies With PR Boxes
If you have ever watched an “unbox this with me” video, then you already have an idea of…
Understanding Your Customers: Advanced Techniques in Audience Analysis
The first major PR campaign I worked on was for a tech startup launching a new app. We…
Streamline Your Client Onboarding Process: Best Practices for Success
Client onboarding is the critical first step that can make or break a lasting relationship. When done right,…
Publicity Stunts: How To Create Buzz and Drive Engagement
It’s more challenging than ever to stand out in today’s digital market. Every day, customers, including you and…
What is Share of Voice? A Comprehensive Guide to Measuring Your Brand’s Market Presence
As a marketer, share of voice is one of the metrics you should pay attention to when gauging…
Level Up Your Marketing Strategy With Hyper-personalization
Today’s consumers are bombarded with messages from brands, even ones they don’t follow. Many companies say they “personalize”…
How To Measure Reach: Effective Tools and Strategies
While working on a campaign for a local bookstore, we launched a massive social media drive, sent out…
11+ Public Relations Examples To Inspire Your Next Campaign
When you hear “Everywhere you go,” what’s the first thing that comes to mind? MTN of course. This…