Reputation Marketing: Building and Sustaining a Positive Brand Image
These days, I find it hard to keep to myself when I hear people talking about certain brands…
Conversion Marketing: Strategies to Boost Your Business Growth
Sitting in a small conference room with a team of marketers, I could sense the anxiety in the…
Effective Meeting Strategies: Transform Your Business Conversations With These Proven Tips
The success of any organization depends largely on how effective their meetings are. An effective meeting will allow…
12+ Social Listening Platforms to Enhance Your Brand Monitoring Strategies
I’ve always been fascinated by the evolving ways companies can engage with their customers. From conducting customer and…
What is Brand Monitoring, and Why Is It Important For Your Business?
Well, yeah, there’s a name for wanting to know what people say about you and your brand. I…
External vs Internal Communication: Understanding the Key Differences and Their Importance
In years of writing and consulting, I’ve seen how far communication can go in making or breaking an…
How Does Internal Communication Contribute to Your Business Success?
If you have ever lost a key client because of miscommunication, then you’ll understand how important internal communication…
Phrase Match vs Broad Match: Understanding the Key Differences and How to Use Them
I once went into digital marketing, and one of the challenges I faced was navigating through the different…
The Power of Shared Media: Leveraging Collective Content for Maximum Impact
In public relations, media refers to any messaging channel or platform the brand might use to connect with…
Understanding Brand Dilution: Causes, Consequences, and Prevention
Writing this, I can recall how my friend’s organic skincare brand decided to expand its product line. They…