How To Measure Reach: Effective Tools and Strategies
While working on a campaign for a local bookstore, we launched a massive social media drive, sent out…
The Role of Print Media in Education: Enhancing Learning Through Traditional Channels
With the current advancement in technology, our daily lives are increasingly dominated by screens and pixels, and it’s…
11+ Public Relations Examples To Inspire Your Next Campaign
When you hear “Everywhere you go,” what’s the first thing that comes to mind? MTN of course. This…
Interactive Facebook Posts: Level Up Your Marketing Strategy
I was once part of the marketing team of a brand that struggled to gain traction on social…
What Is A Contact Database? A Guide to Building Your Own
When I was starting in PR, I was just fascinated with the idea of gaining new clients and…
The Essential Role of a Communications Officer: Responsibilities, Skills, and How To Become One
So, you want to become a communications officer, probably because of the prestige it gives or the juicy…
Unlocking Effective Communication By Mastering Different Listening Styles
Have you ever had a conversation with someone, and at the end of the day, it felt obvious…
Press Release Boilerplate: Writing An Effective Copy
A press release’s boilerplate is a brief but comprehensive overview of a company’s identity, values, and accomplishments. It’s…
Brand Authority: How to Elevate Your Reputation and Stand Out
As a young marketing intern, one of the challenges I faced was helping startups gain visibility in their…
Social Media Etiquette: Best Practices
You know that saying that the internet never forgets, right? Well, it’s true, and that’s why you should…