Ambush Advertising: A Clever Way to Boost Brand Visibility Without Breaking the Rules
Ambush advertising is a bold, smart, and often controversial marketing tactic—but it’s undeniably effective. Instead of paying millions…
What We Can Learn from the Best Examples of IMC Marketing Strategies
An example of IMC marketing is when you see a brand’s ad on Instagram, later come across the…
Boosting Brand Visibility with Smart Automotive Marketing Ideas
What makes one car dealership thrive while another struggles to get customers through the door? The answer isn’t…
Paid Search KPIs: How to Measure and Improve Your PPC Performance
You’ve probably heard the term paid search KPIs countless times in digital marketing, but what do they really…
PR Partnerships: How to Identify and Work with the Right PR Allies
Have you ever wondered how PR partnerships can transform a brand? I learned this firsthand while working with…
The Ultimate Guide to Organizing Your Email Marketing Database for Better Conversions
Have you ever considered using an email marketing database for your marketing system? Well, I’ve tried it, and…
The Psychology Behind the AIDA Model and Why It Works in Marketing
Have you ever wondered why some marketing campaigns effortlessly lead customers to a purchase while others fail to…
Situation Analysis Marketing: How Brands Can Stay Competitive in a Changing Market
Before launching any marketing strategy, you need to answer one critical question: Where do you stand in the…
Digital Targeting: Best Practices for Marketers in 2025
Digital targeting is a very vital marketing strategy you should imbibe this year. A few years ago, I…
Individual Marketing: Best Practices for Customizing Offers and Messages
I’ve spent years navigating the ever-evolving world of marketing, and if there’s one strategy that consistently delivers results,…