Best Ways to Use Social Media to Boost PR Efforts and Brand Awareness
We constantly needed new strategies to reach new audience and increase brand awareness when I was a communications…
Creating Eye-Catching Ads: A Guide to Types of Advertising Design for Brands
Ever scrolled past an ad so bland you barely knew it was there? This is the issue at…
A Guide to White Label Copywriting: When, Why and How to Use It for PR and Branding
Have you ever wanted to clone your best marketing strategies? Now, welcome your magic bullet in the form…
How to Create Trust Through UGC Advertising: Strategies for Authentic Campaigns
UGC advertising is all about engaging in authentic voices in your brand’s story. Picture this: instead of an…
What is Conceptual Marketing? A Guide to Building Strong Brand Ideas.
Picture this: sitting in your favorite coffee shop sipping on a caramel macchiato while staring at the busy…
How to Make Facebook CPM Work for Your Brand Goals in 2024
Ah! Facebook CPM—it’s the magic bean many brands are planting to grow their reach. But what does Facebook…
The Essentials of Effective Integrated Marketing Campaign + Templates
How can a business effectively place its marketing message in this day and age of rapid internet expansion,…
What is Disaster Recovery and How to Prepare and Implement it in Your Organization?
What would happen if a disaster suddenly destroyed your business’s access to critical systems, data, or physical infrastructure?…
16 Compelling Brand Video Examples and 10 Tips for Creating One
Have you ever watched one of those brand videos that immediately caught your attention, made you feel something,…
Best StoryBrand One-Liner Examples to Inspire Your Messaging
A memorable one-liner that captures the essence of the services a company offers its clients is crucial for…