From Social Ads to Influencer Campaigns: Paid Promotion Strategies That Work
The other day my friend Sarah opened this really cool online store selling handmade jewelry. Well, she puts…
Cheap Online Marketing Strategies: Promote Your Business on a Budget
Hello, fellow entrepreneurs! Ever felt that online marketing is a bottomless pit where your hard-earned money disappears? I…
Free and Paid Digital Marketing Resources Every Marketer Should Know
Picture this: You are a new digital marketer who is willing to establish a career in the seemingly…
The Pros and Cons of Celebrity Marketing: Is It Right for Your Brand?
Just imagine your favorite movie star sipping on the same smoothie that you love or sporting the very…
What is Pet PR? How to Build Buzz and Market Your Pet Brand in 2024
Ever wonder how some pet brands manage to captivate pet owners everywhere? Their products are very popular, their…
What is Thought Leadership PR? Building Your Authority in Any Industry
Ever wondered how certain individuals or companies command respect in their respective industries, always seeming to have people…
Examples of Successful Health and Wellness PR Campaigns to Learn From
Ever wondered how health and wellness brands seem to strike an immediate chord with the mindset of the…
The Ultimate List of Digital Marketing KPIs to Track in 2024
What if you could identify the precise performance metrics that determine how well your digital marketing strategies are…
Key Responsibilities of a PR Manager: Managing Your Brand’s Public Image
Ever wondered what goes on to keep a brand in focus and, more importantly, in people’s good books…
Why PR Embargoes Matter: A Guide for PR Professionals
I used to supervise product releases at a tech company where I worked. One day, we were preparing…