The Ultimate List of Digital Marketing KPIs to Track in 2024
What if you could identify the precise performance metrics that determine how well your digital marketing strategies are…
Key Responsibilities of a PR Manager: Managing Your Brand’s Public Image
Ever wondered what goes on to keep a brand in focus and, more importantly, in people’s good books…
Why PR Embargoes Matter: A Guide for PR Professionals
I used to supervise product releases at a tech company where I worked. One day, we were preparing…
How to Develop a Winning Creative Concept for Your Marketing Campaign
With marketing, have you ever wondered what makes it just so memorable? Is it that catchphrase that hits…
Best Ways to Use Social Media to Boost PR Efforts and Brand Awareness
We constantly needed new strategies to reach new audience and increase brand awareness when I was a communications…
Creating Eye-Catching Ads: A Guide to Types of Advertising Design for Brands
Ever scrolled past an ad so bland you barely knew it was there? This is the issue at…
A Guide to White Label Copywriting: When, Why and How to Use It for PR and Branding
Have you ever wanted to clone your best marketing strategies? Now, welcome your magic bullet in the form…
How to Create Trust Through UGC Advertising: Strategies for Authentic Campaigns
UGC advertising is all about engaging in authentic voices in your brand’s story. Picture this: instead of an…
What is Conceptual Marketing? A Guide to Building Strong Brand Ideas.
Picture this: sitting in your favorite coffee shop sipping on a caramel macchiato while staring at the busy…
How to Make Facebook CPM Work for Your Brand Goals in 2024
Ah! Facebook CPM—it’s the magic bean many brands are planting to grow their reach. But what does Facebook…