What is Conceptual Marketing? A Guide to Building Strong Brand Ideas.
Picture this: sitting in your favorite coffee shop sipping on a caramel macchiato while staring at the busy…
The Top 10 Communication Agencies in Nigeria You Should Know
In Nigeria’s fast and lively business world, communication agencies take one of the key roles in building and…
Top Mobile Marketing Strategies to Reach Customers on the Go in 2024
Hello, super-reader! 👋 Ever wondered how those cool ads and messages pop up on your phone, just about…
The Role of Influencers and Events in Beauty PR Campaigns
My friend Sasha was scrolling through her Instagram feed a few months back. Suddenly, her eyes widen. Her…
Branding Frameworks Explained: A Guide for Modern Brands and Businesses
Imagine this: I’m interviewing you for a dream job, and I say to you, “What’s your brand? ”…
Brand Personality in Action: Examples and Lessons for Your Brand
If your favorite brand were to be a person, would it be one that is friendly and always…
Best Client Management Strategies for Lasting PR Relationships
Client management is a critical facet of public relations practice—it is the art of strategizing, communicating, and fostering…
Must-Visit Public Relations Websites for PR Insights and Strategies
PR is much more than managing a company’s reputation or writing press releases in today’s highly technological and…
Why Branding Fails Happen and How to Prevent Them for Your Business
I remember it well: A close friend of mine, let’s just call him “Tom,” had just started a…
Why Word of Mouth Marketing Matters: Benefits and Pitfalls to Avoid
I remember when my friend Alex launched his new tech startup, where ideas were flowing from all directions…